Kentucky Fried Chicken Target market: Norway

Kentucky Fried Chicken Vikrampuri

Scholar Group Abhimanyu Sahu Keshaw Kumar Sahu Kewal Singh SahuVachan Toppo

Operational WorkoutOBJECTIVESTo Know about services provided by KFC vikrampuri.To identify the service gap of KFC vikrampuri.To analysis the service gap and come with better suggestion.

INTRODUCTIONFounded -1930India- 1990Founder(s)-Harland SanderHeadquarter Delaware ,United StateCountry- 105 across world Number of locations -17,000 (2012) Key people David C.Novak, chairman and C.E.O Revenue US$9.2 billion (2011)Employees -4,55,000Website www.kfc.com

KFC VIKRAMPURI Employee -27KFC Restaurant in Hyderabad 10Manager Mr. Mallesh Timing- 11 AM TO 11PM

Key Success Factors of kfc :

Location/Number of Outlets Extensive Menu Global experience Service/Ambience Taste4ProductsProducts- veg snacker ,chicken snacker ,chicken zinger, chicken Bucket ,chicken zing kong box etc.Competitor - McDonald's, McSpicy Chicken Burger.

SERVUCTION MODEL of KFC It is use for understanding consumer experiencesVisible services (structure)Contact person (Service provider)Other customerOrganization and system

SERVUCTION MODEL1, Visible services (structure)Self serviceParcel service with good packagingHome delivery on callSeparate place for functions or any other events.WI-FI connection free for customer.Payment modeCashMaster CardDebit CardsCredit Card

2, Contact person (Service provider)WaiterBranch managerCounter employeesSecurity guard.

3, Other customerObserve other customers.4, Organization and systemGood counter setup with 10 peoples.Very fast delivery within 3 minute.5 LCD for menu displaying.Good sheeting arrangement.Good music system in restaurant and better light decoration.Separate car parking for both two and four wheeler vehicles

Integrated gap model of quality servicePerceived service quality can be defined as, according to the model, the difference between consumers expectation and perceptions which eventually depends on the size and the direction of the four gaps concerning the delivery of service quality on the companysIntegrated gap model of quality of service

COMPANYFirst Gap:Expected service between perceived.No welcomingNo responseLimited varietySecond Gap:Expected service between management perception customer expectationHigh priceLimited delivery areaThird GapSpecification of service quality between actual service deliver.No proper information about self service.Fourth GapService deliver to customers between the promise of the firm to customers about its service quality.

RecommendationSpecially a person need For WELCOMING.When customer enters into the restaurant a waiter should give him a menu. KFC should write SELF SERVICE some where.Less price foods for the middle class people.They need to increase delivery area.

They also need to increase variety of food.

They need open a new restaurant near Alwal or Suchitra . Because in this area there is no Kfc restaurant.