kfc just in time. the history of kfc the founder of kfc is colonel harland sanders. kfc was founded...
TRANSCRIPT
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KFC Just In Time
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The History of KFC
• The founder of KFC is Colonel Harland Sanders.
• KFC was founded in 1930.
• He bought a café in Kentucky during the mid 1930’s.
• By 1964 there were 600 KFC outlets across the U.S.A and Canada.
• There are now over 19,000 restaurants over 120 countries.
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KFC Around The World
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The Product• The ingredients of the
Supercharger are; Two mini breast fillets, a tangy sauce, lettuce and cheese all within a 7 inch toasted sub.
• The product costs £3.79
• It has a calorie count of 670.
• It was released in the early months of 2013
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Unique Selling Point
• The tangy sauce is a USP.
• The combination of all the ingredients is a USP.
• The actual name itself is a USP.
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Competitors• It’s competitors include
McDonalds, Burger King, Subway and smaller fried chicken establishments.
• It is the second biggest fast food restaurant in the UK.
• KFC has over 850 restaurants within the UK.
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Previous Advertisements
• Ronaldo KFC Ad
• This advert featured one of the World’s best football players.
• The advert features many products from KFC.
• As the advert was celebrity endorsed by a famous footballer, it encouraged more people to buy KFC.
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Previous Advertisements
KFC Supercharger Advert
• This advert is only the Supercharger.
• It focuses on two guys who are training their friend for a table football tournament.
• The trainers give their friend a Supercharger.
• The advert is saying that if you work hard, your end goal will be a Supercharger.
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Synopsis of the Advertisement
• Our advert contains two characters.
• One (Barry) at home playing his Xbox.
• The other (Allen) waiting for him at college.
• Barry is late and needs to get to college quickly for an exam.
• He eats the Supercharger which makes him run fast.
• They boys end up to the exam on time.
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The Key Message• The Key message for our
advert is that eating the Supercharger will give you power and energy.
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Demographic Profile• We’re aiming our product at male teenagers
aged between 16-19.
• This is the age young people start looking for job and/or have jobs.
• The Supercharger is quite big so it would be more suitable for males as they have bigger Jaws.
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Psychographic Profile
• For this we have decided to focus on mainstream audiences.
• This is because KFC is mainstream company.
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Why it appeals to audiences
• We showed the character playing video games.
• The song choice in our advert.
• The characters clothing was appropriate.
• We showed that the character is mainstream.
• The age of the actor was seventeen, it was right for our target audience.
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Advertising Placement
• We will have our advert aired on Channel 5.
• Channel 5 is the third most watched channel which airs advertisements.
• It has 4.4% share of the audience.
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When will our advert air?
• Our advert will air during the ad break of Gotham
• Our advert be played for whenever Gotham is aired.
• Ever since the shows premier it has always reached 2 million views or over.
• The show fits with our superhero theme.
• It is the most weekly viewed show on Channel 5 whenever it is on.
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Viewing Statistics
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Job Roles and Responsibilities
• Luke Powell – Director, Cameraman
• Hasan Hussain – Producer, actor
• Aimee Gilkes – Soundwoman
• Malcolm Bruley - Actor
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An OverviewPRE-PRODUCTION
Storyboard
Recce
Health and safety
PRODUCTION
Start filming advert
Gather all the equipment's
POST PRODUCTION Edit all clip together Choose best advert
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Was the production success?
• The production was a success, even though things didn’t go as planned.
• We managed to get all the scenes filmed within two days.
• Recorded the sounds quickly.
• Make our edits to a good quality with all the speech in time with the movements.
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What didn’t go well?
• Our first advert wasn’t suitable for audiences so we had to start again.
• There was a lot of noise in our bedroom shots due low light in the room.
• There wasn’t enough time for reshoots due to our first point.
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What went well?• We were able to come up with a
new idea plus do all of the paperwork again.
• Everything in the production went smoothly.
• We worked well together.
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What would we do differently?
• Next time we get a project like this we would double check with the teacher to see if its okay.
• Go through each detail thoroughly.
• Check each others written work.