keywords and searching across languages teldan 1 2011

Information UpdateKeywords and Searching across Languages

May 2011

Inbar Yasur

www.hipusit.info

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What I will cover

• Synonyms for keywords

• Cross Language Information Retrieval

• Transliteration

• Targeting terms to markets

• Terms changing over time

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Synonyms for keywords

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Google Dictionary - New Sidebar Option

• Definitions

• Synonyms

• Images

• Web definitions

• Usage examples

• Related phrases

• Related languages


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Google Dictionary - New Sidebar Option


http://www.google.com/search?rlz=1C1CHEU_iwIL381IL381&sourceid=chrome&ie=UTF-8&q=peel

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Wolframalpha

http://www.wolframalpha.com


http://www.wolframalpha.com/

http://www.wolframalpha.com/input/?i=container

http://www.wolframalpha.com/input/?i=toilet

http://www.wolframalpha.com/input/?i=toilet

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Specialized Thesaurus: NAL Agricultural Thesaurus

http://agclass.nal.usda.gov/agt.shtml

• USDA's National Agricultural Library Releases 2011 Edition of Thesaurus

The U.S. Department of Agriculture's National Agricultural Library (NAL) has

released the 2011 edition of the on-line NAL Agricultural Thesaurus and

Glossary (NALT), which adds 3,441 new terms and 321 definitions.


http://agclass.nal.usda.gov/agt.shtml

http://www.ars.usda.gov/is/pr/2011/110121.htm

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Cross Language Information Retrieval

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Google Translate Demo Slam

www.demoslam.com

Targeting terms to market

http://www.youtube.com/watch?v=KTwjFYZfKD8


http://www.demoslam.com/




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Cross Language Information Retrieval – שירות אחזור מידע בין שפות

שונות

• Definition:

The process of finding documents written in one natural language with automated

systems that can accept queries expressed in other languages.

• Synonyms:

• Translingual information retrieval

• Cross-language information retrieval

• Multilingual information retrieval

• Cross-lingual information retrieval


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The General Problem

Find documents written in any language – Using queries expressed in a single language

Top 10 Internet Users by Language – Nov. 2010

Link to Source


http://www.thelanguagejournal.com/2010/11/non-english-internet-users-seize.html

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CLIR research is becoming more and more important for global information exchange

and knowledge sharing

• National Security

• Foreign Patent Information Access

• Medical Information Access for Patients

• Business information / Market Research


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Translated Foreign Pages in Google

http://www.google.com/

• Translates search into another language and searches pages in

different languages



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To find translated pages in Google Search:

• Perform a Google search

• On left side find a menu which says More Search Tools.

• Towards the bottom of the list you will find the tool which says

“Translated Foreign Pages”

• Click to see a list of search results from translated pages of websites in

various languages


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To find translated pages in Google Search

• Each of these translated words can be edited by you ( if you are logged into your Google Account )

• A maximum of 5 languages can be added to the first section.



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PatentScope - Search across Languages

http://www.wipo.int/patentscope/search/en/search.jsf


http://www.wipo.int/patentscope/search/en/search.jsf

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PatentScope - Search across Languages

http://www.wipo.int/patentscope/search/en/clir/clir.jsp



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Synonym finder – PatentScope - Cross lingual expansion




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Transliteration

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Transliteration is the practice of converting a text from one writing system into

another. Transliteration represents the sound, rather than the meaning (translation),

of a word in a language written using different characters.

הוא מונח בבלשנות המתאר תהליך התאמת מלל בשפה אנושית לשיטת תעתיק •

כתב שאינה שייכת לשפה, תוך שימוש בחוקים מסוימים, כך שניתן יהיה לשחזר את הגיית

כל אות או סימן בכתב של בטרנסליטרציה או . בתעתיק אותיותהמלל מקריאת הכתוב

שפת המקור מוחלפים באות או סימן תואמים קבועים בכתב היעד. ניתן לראות סוג זה של

שיטת כתיבה אחת לאחרת.התאמתתעתיק כ

Transliteration

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Google Transliteration

• People’s names

• Company names

TAMAR – Into Hindi Elbit – Into Russian

Transliteration

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Google Search

• Tamar - In Hindi

Transliteration

http://www.google.com/search?hl=en&rlz=1C1CHEU_iwIL381IL381&q=%D0%B5%D0%BB%D0%B1%D0%B8%D1%82&bav=on.2,or.r_gc.r_pw.&um=1&ie=UTF-8&sa=N&tab=nw

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Google Search

• Elbit – In Russian .

Transliteration

http://www.google.com/search?rlz=1C1CHEU_iwIL381IL381&sourceid=chrome&ie=UTF-8&q=%D7%A8%D7%A4%D7%90%D7%9C

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Translit Online for Microsoft® Office

http://www.latkey.com/transliteration_online.asp

Tranlist is accessible from the Microsoft Office 2003 / 2007 Research Pane in Word,

Outlook, and even Internet Explorer.

No local installation - just connect to the online translit service same as you do with

language dictionaries, and experience the simplicity of reading transliteration.

Supported transliteration types: Russian, Cyrillic, Hebrew, Arabic, Hindi, Greek,

Latin

Transliteration

http://www.latkey.com/transliteration_online.asp

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Translit Online for Microsoft® Office

• Open Research / מחקר Pane

• Click Research Option / אפשרויות מחקר

• Click Add Services / הוספת שירותים

• Paste web service link: : http://www.latkey.com/translit/translit.asmx

• Click Add

• Configure service settings

Transliteration

http://www.latkey.com/translit/translit.asmx

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Targeting Terms to Markets

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Countertops / Banchtops

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Google Insights for Search

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Google Insights for Search

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Google Global Market Finder

http://translate.google.com/globalmarketfinder/index.html

• Helps discover keywords and translate those keywords into other international

markets.

• Translates keyword and shows the competitive landscape for that keyword.

• Plots the opportunity chart, shows search volume, bid suggestions and

competitive factor for multiple locations.



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Google Global Market Finder





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Google Translate Converts Text To Speech

http://translate.google.com/#


http://translate.google.com/


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Google Translate Converts Text To Speech

http://translate.google.com/#

The new voices are available in three new languages — Arabic, Japanese, and Korean

— and provide dramatic quality improvements for 17 other languages: Czech, Chinese,

Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish,

Portuguese, Russian, Spanish, Swedish, and Turkish




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Google Translate Demo Slam

www.demoslam.com


http://www.youtube.com/watch?v=pfTNJtOL4hM






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Words changing over time

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Google Books Ngram Viewer

http://ngrams.googlelabs.com/

• Google used some of the data obtained from 15 million scanned books to

build Google Books Ngram Viewer.

• The datasets are based on a subset of that corpus, weighing in at 500 billion

words from 5.2 million books in Chinese, English, French, German, Russian,

and Spanish.



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• The datasets contain phrases of up to five words with counts of how often they

occurred in each year

• The Ngram Viewer lets you graph and compare phrases from these datasets

over time, showing how their usage has waxed and waned over the years



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http://ngrams.googlelabs.com/graph?content=loo,toilet&year_start=1800&year_end=2010&corpus=5&smoothing=3

Thank you!

keywords and searching across languages teldan 1 2011

Technology

information updatekeywords

single language

natural language

language dictionaries

medical information

global information exchange

patentscope search

google search tamar