keyword research introduction at gbg seminar
DESCRIPTION
Asif Anwar's presentation on Introduction to Keyword Research - http://www.seoppcsmm.comTRANSCRIPT
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Keyword Research Introduction
Presented by: Asif Anwar
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Learning about SEO since the meta age, i.e.
2001
Started Professional SEO in 2003
Started Multilingual SEO in 2005
Started PPC in 2008
Started Social Media Marketing in 2007
About the Presenter
ASIF ANWAR @SEOExpertBD /asifanwarpathik www.seoppcsmm.com
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Why Keyword Research?
To find the best keyword for SEO
To understand competition
To plan Offpage SEO and Link
Building Strategy
To find the best keyword to advertise To find topics for
blogging
For planning your social media marketing
For planning and designing you site
structureFor copywriting and
writeups for your website
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Goals of Keyword Research
Find global search volume for specific
keyword
Find country based search volume for specific keyword
Find the competition of the
keyword
Find the PPC Bid price of the
keyword Find local search trends
Find easy to target keywords
Find effective keywords
Find hard to target keywords
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Sources of Keywords
Keyword Combination
Google Webmaster
Search Queries
Web Analytics Historic
Keywords
Tools: AdWords KW Tool, SEMRush,
KeywordSpy, Spyfu
Competitors’ Organic and PPC
Keywords
AdWords or PPC Campaign Keywords
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Identify your products and service Identify your brand value Identify your competition Identify your target markets (B2C vs. B2B) Identify you potential products (Verticals) Get your keyword data from:
◦ Google Webmaster Tools◦ Google Analytics or other Web Analytics Tools◦ Google AdWords PPC Keywords◦ You competitors’ keywords
Before You Start
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Product or Service Keywords (MP3 Player) Brand Keywords (Sony MP3 Player) Modifier Keywords (Portable MP3 Player) Entity Keywords (MP3 Player Shop) Geographic Keywords (MP3 Player Shop in Dhaka) Demographic Segmented Keywords (Pink MP3 Player for Women) Call to Action Keywords (Buy MP3 Player) Educational Keywords (How to buy MP3 Player) B2B Keywords (MP3 Player Wholesale)
Keyword Types
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Modifier (Portable) Brand (Gucci) Geographic (Dhaka) Demographic (Men’s) Call to action (Buy) Educational (How to)
Identify KeywordsPre-words Core-words Post-words
• Major Product (Bag)
• Major Service• B2B Keywords
• Entity (Shop)• Geographic
(Dhaka)• Demographic (Men’s)• Call to action (Buy)
• Leather Bag• Ladies Leather Bag
• Ladies Leather Bag Shop• Ladies Leather Bag Shop in Dhaka
• Gucci Leather Bag Company in Dhaka• Buy Leather Bag in Dhaka
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Generate Keyword Combination
Use http://bit.ly/3colkwcomgen or http://www.rolbe.com/keyword_combiner.htm
Or use IBP 9.X’s Keyword Combination Generator Tool
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Using Google Keyword Tool
Paste <100 keywords
here
Select your desired target
audience
Hit Search
Shows results of exact keywords
used
Select appropriate category if required
Shows related and peripheral keywords
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Interpret ResultsRelative
Index on how competitive
is the keyword
Average Number of searches
done worldwide in
a month
Average Number of searches
done locally in a month
More search value =
Worldwide popular keyword
More index value = more competitive or
more effective keyword
More search value = Locally popular
keyword
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Popular Keywords have high competition (not always) Popular Keywords don’t sell or convert well Popular keywords are very good for reputation and branding Highly competitive keywords are hard to beat Highly competitive keywords are also those keywords that
sells, assuming that the industry is mature enough Trying to beat global competition can take you years of
efforts Finding the best match for your identity is a good option,
even if it is a long keyphrase or belong to long tail keyword category
B2B Keywords are the ones that businesses will use, not general public. So, they might be less popular than other similar keywords
Things You Should Consider
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KRA on Search Engine Guide: http://www.searchengineguide.com/stoney-degeyter/comprehensive-guide-to-keyword-research.php
KRA on SEOMoz: http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research
BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/
Microsoft Ad Intelligence for MS Excel (Video) http://advertising.microsoft.com/small-business/adcenter-downloads/advertising-intelligence/overview
This Slide: http://bit.ly/gbg-dhk-keyword-research Advanced Keyword Research Slide: http://bit.ly/advanced-keyword-research
Additional Resources
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Thank You for Your Time