keyword match types in google adwords
TRANSCRIPT
KEYWORD MATCH TYPES
PRESENTED BY
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KEYWORD MATCH TYPE
There are 6 keyword match types
1)Broad Match:-
It is the keyword level match type that
matches the Search term very very Broadly.
In broad match type all are possible for search term.
1)Synonyms
2)Close-variant
3)Misspelling
4)Singular – Plural
2) Phrase Match:-
It will written in the(“ ”) double Quotes
A keyword level match type which matches the
search term when Search term includes my
keyword in the same progressive continuous order.
It has less than broad but More relevant than broad.
The Search term include prefix and suffix.
May not include Prefix and suffix.
May include prefix may not include suffix.
KEYWORD MATCH TYPE
Exact Match :- It will return in [ ] solid brackets. Search term matches the exact keyword.Broad Match Modifier :- It is represented as “+” with the search term
there are only 20 – 25 keywords can be add. ex: +red+shoes It will give more than Exact,Pharse,Broad but it
is relevant. But the clicks is not contributed to quality score. It can increases the clicks, CTR will be
recommended.
KEYWORD MATCH TYPE
Negative Match :-
It is represented as (-) with the search term.
When we write a negative keyword we write
only one negative keyword.
The –ve match will remove the relevant
clicks.
First we need to write the negative keywords
and after we can write the search term of 20-
25.
KEYWORD MATCH TYPE
Embedded Match Type :- It is the MIX of negative and other match
types. -ve & Broad, -ve & Phrase, -ve & Exact. Only one word is the negative keyword.
KEYWORD MATCH TYPE
AD FORMAT IN SEARCH NETWORK
AD FORMAT IN SEARCH NETWORK
In the Ad format the Display Url and
Destination URL will be same.
If my d will be in top position then there are 2
formats to display the Ad(fig in Above slide)
The 1st Format is displayed while my Ad is in
the right side after the end of Desp 1 put the
Full Stop(.) than the 1st format Ad is
displayed in the top of the page with neat
window.
AD FORMAT IN SEARCH NETWORK
BEST PRACTICES FOR TEXT ADS Always use Inter capitalization.(First Letter of
Every word should be capital not the entire word).
Use Price and Promotions. Ex: price @ 300/-
Promotions: Huge Deals, flat 40% off, Up to 60% off etc….
Call to Action. Ex: Subscribe, book now etc…
This can be written at the end of the Desp 2. Important Keywords of the Business.
Ex: Ad Words Training. Best Quality of your Product/Services.
Ex: High Quality….
AD DISAPROVAL REASONS
You cannot use an exclamation(!) marks in the
title of an Ad
But you can use one (!) mark in the Description
end.
Never leave Empty space in the Ad
You cannot use Separators in the Ad(||).
Unnecessary punctuations are not allowed in the
Ad Ex :”@ 300/- off @ “
It is Allowed only for particular purpose. Ex :5*Hotel.
Unclear and wake Gimmicky Statements are not
allowed. Ex freeeeeee , sshhhhhhhhhhhh , dealzzzzzzzzzzzzz ..etc
The word Click here is not allowed in the Ad
Phone numbers are not allowed in the Ad
Capitalization are not allowed. Except Acronym
and Abbreviations.
Ex: Acronyms HTML,DOM,XML,etc…
Abbreviations HYD,SAP,IBPS etc…
AD DISAPROVAL REASONS
ANY QUERIES???
THANK YOU