Keyword Density

and Its

Importance

in SEO

Keyword Density and Its Importance in SEO

What Is Keyword Density?

Standard Definition

Keyword density can be defined as,

The ratio of a keyword occurring on a web page compared to the total words viewable.

Simply put, the more a seo keyword is used in your article, the more are your chances of making

into the first few pages onto various search engines. This makes keyword density one of the most

important factors to be considered in Search Engine Optimization (SEO). Read More

Present Definition Of Keyword Density

To get better search results now search engines use other factors like semantic searching, anchor

text linking, the website’s age, link building strategy, fame and visitor hits etc. Read More

How To Measure Keyword Density?

Keyword density can be easily measured using the simple formulae of the total number of

occurrences of the keyword/ total number of words x 100. However with the passage of time this

formulae added with other smart tools are available online to help you analyze how certain

keywords are used on your webpage. See Example

Decreasing Keyword Density To Avoid Spamming

Keyword density is to be decreased to not let search engines or SEO websites think of your

webpage as to be spammed with keywords. This can be easily avoided by adding these keywords

in headings or bolded figures as search engines consider them important. Elsewhere, repeated

keywords can be troublesome bringing down page ranking. Read More

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