keyword analysis and related tools
TRANSCRIPT
KEYWORD ANALYSIS AND
RELATED TOOLS
GOAL OF KEYWORD ANALYSIS
• Insights about relevant search terms/queries• Insights about search volume• Competition insights
KEYWORD BASKET
Variations Synonyms Singular/
Plural
Themes
And just when you thought you were done....
Just when you thought your last neuron had fired away..
Just when you thought you had the keywords to kill your client’s business...
We got some tools to prove you wrong..
1. SOOVLE
Offers multiple search engine suggestions all in one page
Suggestions from six engines –Google, Amazon, Yahoo, Bing, Answers and Wikipedia
Why? To explore keyword variations
When? After the initial brain storming has been completed
Insert Query
Bright side Provides aggregated data from various search sites
Dark side Limited options for the users
Gives no idea about keyword potential
THE BRIGHT SIDE || THE DARK SIDE
2. GOOGLE ANALYTICS DATA Google analytics helps our clients
Understand website traffic & target the right keywords
Constantly analyze important parameters
Deduce whether seo efforts are making a positive impact
Why? Analyze potential of traffic bringing keywords
When? During the initial keyword analysis if the website already has enough traffic
stats
Via ‘a comparison across months’
REVISION OF KEYWORD BASKET
3. GOOGLE SITE SEARCH DATA
What your visitors search for?
Where they begin their searches?
Which product groups they are most likely to search?
Why? High conversion potential keywords
When? Enough site search data available
SITE SEARCH OVERVIEW
4. WHAT DO YOU SUGGEST
Uses Google suggest API
Provides country specific suggestions from thirteen countries
Why? Country specific suggestions
When? Long tail keywords
THE WORKS
PROS || CONS
Pros
High level of accuracy
Excellent in providing long tail keyword suggestions
Cons
Actionable data such as search volume not provided
No suggestions from India
5. ROB MILLARD KEYWORD EXPANDER
Uses Google suggest API
Provides keyword data from 4 countries
Why? Extensive list of suggestions
When? Long tail keywords
THE WORKS
THE BRIGHT SIDE || THE FLIP SIDE
Bright side Google trends data provided
Link to SERP
Suggestions close to 10 times the entered set of keywords
Flip side Actionable data such as search volumes not provided
Only phrase variations
6. SEM RUSH
Used for analyzing top ranking keywords Own website as well as a competitor’s
Data provided Top keywords, current position, search volumes, cpc, url, competition and search
trend
Why? Current standing of own and competitor’s website
When? Any stage of the campaign
THE WORKS
THE SHINY SIDE || THE DARK SIDE Shiny side
Provides actionable keyword data
Accuracy
Dark side
Paid service (regular purchase price around $70)
Data available from a limited set of countries (excluding India)
Low level accuracy in terms of competition data provided (broad match data)
Why? Seasonality of business with respect to keywords
Keyword expansion (top & rising searches)
Compare brands & companies
Extrapolation of future search trends
When?
Initial keyword analysis or refinement/revision later
7. GOOGLE INSIGHTS FOR SEARCH
Pros
Ability to narrow down data via filters
Search trends available mostly for generic keywords
Cons
Only gives a general trend
Not based on exact matches
PROS || CONS
Why?
Search trends for keywords
When?
Keyword short listing
Competitor analysis (brand terms)
8. GOOGLE TRENDS
Enter the search terms to compare separated by commas
The first term is used as reference by scaling its average search volume over the selected time period to unity
Change the search term by which all the data will be ranked and scaled (to 1.0)
Bright side
Location breakdown is deep
Data also available for keywords with very low search volumes
Dark side
Only useful during the initial keyword analysis phase
Data provided only shows a general trend
Not based on exact matches
THE BRIGHT SIDE || THE DARK SIDE
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