keystone builder-september/october 2009

KSBM_0909.indd 1 8/19/09 11:57:01 AM

4 President’s columnCalculate PBA’s value to you

7 PBA benefits add upNew Member Benefits Calculator shows that it pays to be a PBA member

11 Builders Benefits: It’s worth checking outBuilders Benefits health insurance program is offered exclusively through PBA Benefits Trust

12 Builders know bestA roundtable discussion from PBA members highlights the best advice they’ve received

14 Meet the builderPlan to attend this year’s Meet the Builder Oct. 15 in Duncansville

Member Insider

18 Member spotlightLandmark Homes: Designing flexible and functional living

©20

09 M

arvi

n W

indo

ws

and

Doo

rs. A

ll rig

hts

rese

rved

. ®R

egis

tere

d tr

adem

ark

of M

arvi

n W

indo

ws

and

Doo

rs.

KSBM_0909.indd 2 8/19/09 11:57:02 AM

Keysto

ne B

uild

er

4 President’s columnCalculate PBA’s value to you

7 PBA benefits add upNew Member Benefits Calculator shows that it pays to be a PBA member

11 Builders Benefits: It’s worth checking outBuilders Benefits health insurance program is offered exclusively through PBA Benefits Trust

12 Builders know bestA roundtable discussion from PBA members highlights the best advice they’ve received

14 Meet the builderPlan to attend this year’s Meet the Builder Oct. 15 in Duncansville

Volu

me 6 • Issu

e 5 • Septem

ber/O

ctob

er 2009

Member InsiderMember briefs . . . . . . . . . . . . . . . . . . . . . .AOn the hill . . . . . . . . . . . . . . . . . . . . . . . . . . . BScaffolding safely . . . . . . . . . . . . . . . . . . . C‘Time and materials’ practice evokes questions . . . . . . . . . . . . . . . . . . . .D

homeowner ‘pop in’Continued from page 15

Continued on page 16

Cover designed by Chris Anderson

Keystone Builder cover designed by James Robinson

18 Member spotlightLandmark Homes: Designing flexible and functional living

Photo is courtesy of the Pennsylvania Manufactured Housing Association.

©20

09 M

arvi

n W

indo

ws

and

Doo

rs. A

ll rig

hts

rese

rved

. ®R

egis

tere

d tr

adem

ark

of M

arvi

n W

indo

ws

and

Doo

rs.

KSBM_0909.indd 3 8/19/09 11:57:03 AM

Presiden

t’s messag

eb

y Gen

e Kreitzer • P

BA

Presiden

t

Calculate PBA’s value to youpresident

Gene Kreitzer, Lebanon County BA

Vice presidentJoseph Mackey, Pocono BA

AssociAte Vice presidentJim Miller, Lancaster County BIA

secretAry Ray Venema, West Branch Susquehanna BA

treAsurerJoe Harcum, Wayne County BA

immediAte pAst presidentRay Fertig, York BA

executiVe Vice presidentDoug Meshaw

editorEric C. Wise

Associate editor Chris Anderson

printcomm staffpublisherKevin Naughton

Assistant editor/publication directorH.J. Hormel

Graphic designJason Gabel

Advertising sales managerBrenda Poe

Advertising salesJeff Pinwar • 800-935-1592, ext. 118

Address correspondence to:Keystone Builder600 North Twelfth Street Lemoyne, PA 17043Phone: 800-692-7339 or 717-730-4380Fax: 717-730-4396Web: www.pabuilders.org E-mail: [email protected] does not imply acceptance or endorsement of the products contained in the publication.

publishing and advertising sales services provided by:

2929 Davison Rd. • Flint, MI 48506Phone: 800-935-1592 • www.printcomm.com

An exclusive publication of the pBA Keystone Builder magazine is published six times a year by the Pennsyl-vania Builders Association®, Editorial Offices, 600 North Twelfth Street, Lemoyne, PA 17043. With the exception of official association announcements, the statements of fact and opinion that are made herein are the respon-sibility of the authors alone and do not reflect an opinion or philosophy of the officers or the membership of the PBA. Materials may not be reproduced without written permission from the PBA headquarters.

postmAster: Send address changes to Pennsylvania Builders

Association, 600 North Twelfth Street, Lemoyne, PA 17043.

suBscriptions: Subscriptions available through membership to the Pennsylvania Builders Association.

As I meet with members from my own local asso-ciation and throughout the state, one thing that catches me off guard is that so few members

are taking advantage of all the benefits Pennsylvania Builders Association offers.

I suspect that if you surveyed the 143 directors who attended the PBA board meeting in July, you would find that the majority are not aware of every one of the 27 core benefits the association has available.

Of course, some benefits are well known to just about everybody, and the group as a whole has members who are taking advantage of each benefit. But my goal is to have every member use all the benefits to which they are entitled.

Members are no different than anyone else in trying to assess their business expenses, and we know association membership is an expense that comes under review. That’s why we want members to understand the value of their investment – plus what it could be, if they took better advantage of their investment.

This issue of Keystone Builder documents the new PBA Member Benefits Calculator, designed to show members the value of belong-ing to the statewide builders association. A narrated slide show that explains and walks you through the process of filling out the score-card is posted at PaBuilders.org.

As you will see from the article and Benefits Calculator scorecard (on pages 7-9), the calculator breaks down each benefit and helps you assign a value for each.

I have heard from members who have come up with $500 or more – several times the amount of their dues that goes to PBA.

In addition to the 27 core benefits from PBA, members have access to dozens of benefits from their local associations and from National Association of Home Builders. Check in with your local association and visit the NAHB web site at nahb.org to ensure you capture all the benefits of your three-tiered membership.

Once you take a few minutes to fill it out, the PBA Member Benefits Calculator is an eye-opener. Take a look, and you will find why being a member of PBA pays you back. s

4 I Keystone Builder • september/october 2009

Andersen® windows come in styles, shapes and sizes to fit any purpose and

every personality. With natural wood interiors, low-maintenance exteriors

and a host of elegant options, it's no wonder professional builders and

remodelers choose Andersen windows more often than any other brand.

You’ll run out of rooms before you run out of options.

andersenwindows.com

© 2006 Andersen Corporation. All rights reserved.

Andersen® windows and doors are available at these select Andersen retailers.

Dealer Imprint Area(multiple dealers and locations)

Irwin Builders SupplyIrwin

www.ibspa.com724-863-5200

Kohl Building ProductsAll 8 Locations

www.kohlbp.com800-578-5645

Lezzer LumberAll Locations

www.lezzerlumber.com800-326-9562

MRD Lumber Co.All Locations

www.mrdlumber.com717-933-0500

KSBM_0909.indd 4 8/19/09 11:57:06 AM

Calculate PBA’s value to you

As I meet with members from my own local asso-ciation and throughout the state, one thing that catches me off guard is that so few members

are taking advantage of all the benefits Pennsylvania Builders Association offers.

I suspect that if you surveyed the 143 directors who attended the PBA board meeting in July, you would find that the majority are not aware of every one of the 27 core benefits the association has available.

Of course, some benefits are well known to just about everybody, and the group as a whole has members who are taking advantage of each benefit. But my goal is to have every member use all the benefits to which they are entitled.

Members are no different than anyone else in trying to assess their business expenses, and we know association membership is an expense that comes under review. That’s why we want members to understand the value of their investment – plus what it could be, if they took better advantage of their investment.

This issue of Keystone Builder documents the new PBA Member Benefits Calculator, designed to show members the value of belong-ing to the statewide builders association. A narrated slide show that explains and walks you through the process of filling out the score-card is posted at PaBuilders.org.

As you will see from the article and Benefits Calculator scorecard (on pages 7-9), the calculator breaks down each benefit and helps you assign a value for each.

I have heard from members who have come up with $500 or more – several times the amount of their dues that goes to PBA.

In addition to the 27 core benefits from PBA, members have access to dozens of benefits from their local associations and from National Association of Home Builders. Check in with your local association and visit the NAHB web site at nahb.org to ensure you capture all the benefits of your three-tiered membership.

Once you take a few minutes to fill it out, the PBA Member Benefits Calculator is an eye-opener. Take a look, and you will find why being a member of PBA pays you back. s


Andersen® windows come in styles, shapes and sizes to fit any purpose and

every personality. With natural wood interiors, low-maintenance exteriors

and a host of elegant options, it's no wonder professional builders and

remodelers choose Andersen windows more often than any other brand.

You’ll run out of rooms before you run out of options.

andersenwindows.com

© 2006 Andersen Corporation. All rights reserved.

Andersen® windows and doors are available at these select Andersen retailers.

Dealer Imprint Area(multiple dealers and locations)

Irwin Builders SupplyIrwin

www.ibspa.com724-863-5200

Kohl Building ProductsAll 8 Locations

www.kohlbp.com800-578-5645

Lezzer LumberAll Locations

www.lezzerlumber.com800-326-9562

MRD Lumber Co.All Locations

www.mrdlumber.com717-933-0500

KSBM_0909.indd 5 8/19/09 11:57:06 AM

september/october 2009 • Keystone Builder I 7

by M.H. Morrison

Members of Pennsylvania Builders Association know that there are benefits to their membership, but the recently developed PBA Member Benefits Calculator

puts a price tag on them. Many may find that joining PBA actu-ally puts money in their pocket.

The goal of the new tool is to help members utilize all of their benefits. However, the calculator only outlines PBA benefits and does not take into consideration the myriad of benefits provided by local builders association and National Association of Home Builders.

“Traditionally PBA has attracted members because of our strong insurance programs. But today, PBA offers so much more,” explained Scott Elliott, PBA public relations direc-tor. “The new PBA Benefits Calculator informs our members about 27 other major PBA benefits that are available to them automatically but which they might know nothing about.”

New calculatorThe PBA Benefits Calculator consists of two parts: a narrated

multimedia program and a paper scoresheet for “calculating” the value of each of 27 primary PBA member benefits and membership as a whole.

The calculator is available online at PaBuilders.org, or a CD can be requested from Chris Anderson at [email protected] or at 800-692-7339, ext. 3011.

In either format, the multimedia program is 29 minutes, but the “slide show” has an easy-to-follow table of contents so that viewers may move to areas of particular interest.

Rich Robinson, administrator for PBA’s Member Rebate Program, said that while the calculator itself (the printable docu-ment) is very strong, “the video is more powerful. You can see how to recoup your dues easily, without even writing anything down.”

Also, local builders associations affiliated with PBA have copies of the Benefits Calculator and presentation. Staff members from PBA are attending local meetings as another avenue for understanding the new calculator and all of the benefits of membership.

Calculator as recruiterThe PBA Benefits Calculator was designed to not only retain

members and remind them of the value of their membership, but also to recruit new members.

“It is an excellent sales tool to grow membership numbers, especially when you add the value of NAHB and local member-ship to the equation. Even on the lowest dollar rating of the many benefits, a prospective member would be hard-pressed to not come up with a four-fold value for the investment,” said Chuck Hamilton, executive officer, Lehigh Valley Builders Association.

PBA benefits add up!

Introducing Builders Insurance Group to Pennsylvania

To locate an agent in your area, visit www.bldrs.com or call 1-888-892-5853.

Workers’ Compensation and General Liability from Builders Insurance Group is available exclusively through the independent insurance agents of Keystone Insurers Group.

Built to Stand the Test of Time

Longevity. Stability. Reliability. These are the hallmarks of Builders Insurance Group. For over 16 years, we’ve delivered competitive prices, flexible coverage and technology solutions to our partners in residential and light commercial construction throughout the Southeast. Now, we’re pleased to bring our proven products and attentive customer service to Pennsylvania.


KSBM_0909.indd 6 8/19/09 11:57:07 AM

september/october 2009 • Keystone Builder I 7

by M.H. Morrison

Members of Pennsylvania Builders Association know that there are benefits to their membership, but the recently developed PBA Member Benefits Calculator

puts a price tag on them. Many may find that joining PBA actu-ally puts money in their pocket.

The goal of the new tool is to help members utilize all of their benefits. However, the calculator only outlines PBA benefits and does not take into consideration the myriad of benefits provided by local builders association and National Association of Home Builders.

“Traditionally PBA has attracted members because of our strong insurance programs. But today, PBA offers so much more,” explained Scott Elliott, PBA public relations direc-tor. “The new PBA Benefits Calculator informs our members about 27 other major PBA benefits that are available to them automatically but which they might know nothing about.”

New calculatorThe PBA Benefits Calculator consists of two parts: a narrated

multimedia program and a paper scoresheet for “calculating” the value of each of 27 primary PBA member benefits and membership as a whole.

The calculator is available online at PaBuilders.org, or a CD can be requested from Chris Anderson at [email protected] or at 800-692-7339, ext. 3011.

In either format, the multimedia program is 29 minutes, but the “slide show” has an easy-to-follow table of contents so that viewers may move to areas of particular interest.

Rich Robinson, administrator for PBA’s Member Rebate Program, said that while the calculator itself (the printable docu-ment) is very strong, “the video is more powerful. You can see how to recoup your dues easily, without even writing anything down.”

Also, local builders associations affiliated with PBA have copies of the Benefits Calculator and presentation. Staff members from PBA are attending local meetings as another avenue for understanding the new calculator and all of the benefits of membership.

Calculator as recruiterThe PBA Benefits Calculator was designed to not only retain

members and remind them of the value of their membership, but also to recruit new members.

“It is an excellent sales tool to grow membership numbers, especially when you add the value of NAHB and local member-ship to the equation. Even on the lowest dollar rating of the many benefits, a prospective member would be hard-pressed to not come up with a four-fold value for the investment,” said Chuck Hamilton, executive officer, Lehigh Valley Builders Association.

Growing and retaining membership is important to PBA for a variety of reasons.

When lobbying in Harrisburg or meeting with legislators, a larger association membership makes more of an impact.

With a larger pool of members, the potential for even greater savings on group insurance increases. At the same time, PBA operating costs are lowered, while allowing for better service and more benefits.

“Members tell us that networking is the number one PBA benefit, so having more members offers even more options to make networking successful,” said Elliot.

He added that within two hours of the calculator being posted on PBA’s web site, a person, who had watched the program, inquired about membership. “This shows the program can work as we’ve envisioned it.”

The hows and whysPBA’s innovative Benefits Calculator and presentation was

developed by PBA’s public relations department as a team proj-ect over the course of about six months, first using PowerPoint and later an inexpensive software program that created the current presentation.

Robinson said that in this economy everyone is looking to add to the bottom line and keep overhead low. The benefits offered by PBA can do just that.

He pointed out that the Member Rebate Program recently gave back $100,000 to 109 members. That works out to an aver-age of $981 per participant.

“PBA deserves credit,” he said. “Other associations might have one or two benefits. PBA strives, even in a market like this, to give back to their members. That’s what the calculator shows – what PBA has put together for its members.” s

PBA benefits add up!

Introducing Builders Insurance Group to Pennsylvania

To locate an agent in your area, visit www.bldrs.com or call 1-888-892-5853.

Workers’ Compensation and General Liability from Builders Insurance Group is available exclusively through the independent insurance agents of Keystone Insurers Group.

Built to Stand the Test of Time



KSBM_0909.indd 7 8/19/09 11:57:11 AM

8 I Keystone Builder • september/october 2009 september/october 2009 • Keystone Builder I 9

Benefit description Calculate savings Value to you

Networking opportunities

Value to member = ?Board mtgs, regional mtgs •Meet the Builder•Cmte involvement•And other gatherings•

PA One-Call PBA covers $50 annual fee

Member Rebate ProgramTypical builder = 5-10 houses/yrAve. rebate/yr = $950

Office supply discounts Yearly amount spent on office supplies X 10%

Marketing advantage gained from use of PBA brand

Value to member = ?Use of PBA logo on all marketing materials•Increased credibility of your co. image•

Hire a lobbyist to monitor legislation or to move bills forward

$100/hr to monitor, estimated private sector cost$2,500/month on retainer to advocate Issues: RTT, impact fees, building moratoria, UCC, registration & licensing, stream buffers, etc.

Access to UCC consultant $50/hr estimated value to hire private consultant

Access to regulatory consultant$50/hr estimated value to hire private consultant Issues: Chesapeake Bay, stormwater management, endangered species, environmental regs, etc.

Access to PBA field representative $50/hr estimated private sector value

Access to a technology consultant $50/hr estimated value to hire private consultant

Access to PR consultant$50/hr estimated value to hire private consultant(Includes customized media contact lists)

PBA educational seminars$100/seminar is the market valueIssues: Marketing, media, home sales, technology, selling to builders, stormwater management, etc.

Discounted rates on PHRC seminars $35 savings each seminar; $120 savings annual conference

Annual educational audio CD $50 suggested value

Keystone Builder magazine 6 issues/year Devoted to housing industry topics

Annual subscription to local paper = $100-$300Annual subscription to Newsweek = $40Annual subscription to Reader’s Digest = $15

TradeSecrets 24 issues/year

$25 suggested minimum value


Daily news clips If purchased individually = $4,000/year Value to you?

Op-ed columns to influence public debate statewide

$2,400 real cost to produce. Value to you?

Associates CouncilValu• e of information that helped you make a sale?Value of professional development advice?•

Work force training certification How hard to find skilled trades people = ?

Discounted insurance ratesWhat are you saving?

Hea• lth insuranceWork• ers’ compensation

Aflac medical/disability insuranceCost to employer = $0Cost to retrain when employee leaves = ?

Comfort Home program Value of this marketing advantage?

Statewide PBA awardsValue to member = ?

Ma• rketing advantage for award winnersPrest• ige for industry from statewide PR

PBA Industry Action FundHelps PBA and your local fight legal cases: Mandatory fire sprinklers, unfair DEP regulations, and more

Issue advocacyExample: “PA Prosperity Report” countered Brookings claims that sprawl is hurting our state’s economy

Web site with homebuilder info available 24/7

Value to member = ?Home improvement contractor registration, UCC info, monthly building permits by county, online seminars, and more

Total of member benefit savings =

Cost of your PBA membership =

GRAND TOTAL OF YOUR ANNUAL COST OR SAVINGS =

KSBM_0909.indd 8 8/19/09 11:57:11 AM



Networking opportunities

Value to member = ?Board mtgs, regional mtgs •Meet the Builder•Cmte involvement•And other gatherings•

PA One-Call PBA covers $50 annual fee

Member Rebate ProgramTypical builder = 5-10 houses/yrAve. rebate/yr = $950

Office supply discounts Yearly amount spent on office supplies X 10%

Marketing advantage gained from use of PBA brand

Value to member = ?Use of PBA logo on all marketing materials•Increased credibility of your co. image•

Hire a lobbyist to monitor legislation or to move bills forward

$100/hr to monitor, estimated private sector cost$2,500/month on retainer to advocate Issues: RTT, impact fees, building moratoria, UCC, registration & licensing, stream buffers, etc.

Access to UCC consultant $50/hr estimated value to hire private consultant

Access to regulatory consultant$50/hr estimated value to hire private consultant Issues: Chesapeake Bay, stormwater management, endangered species, environmental regs, etc.

Access to PBA field representative $50/hr estimated private sector value

Access to a technology consultant $50/hr estimated value to hire private consultant

Access to PR consultant$50/hr estimated value to hire private consultant(Includes customized media contact lists)

PBA educational seminars$100/seminar is the market valueIssues: Marketing, media, home sales, technology, selling to builders, stormwater management, etc.

Discounted rates on PHRC seminars $35 savings each seminar; $120 savings annual conference

Annual educational audio CD $50 suggested value

Keystone Builder magazine 6 issues/year Devoted to housing industry topics

Annual subscription to local paper = $100-$300Annual subscription to Newsweek = $40Annual subscription to Reader’s Digest = $15

TradeSecrets 24 issues/year

$25 suggested minimum value


Daily news clips If purchased individually = $4,000/year Value to you?

Op-ed columns to influence public debate statewide

$2,400 real cost to produce. Value to you?

Associates CouncilValu• e of information that helped you make a sale?Value of professional development advice?•

Work force training certification How hard to find skilled trades people = ?

Discounted insurance ratesWhat are you saving?

Hea• lth insuranceWork• ers’ compensation

Aflac medical/disability insuranceCost to employer = $0Cost to retrain when employee leaves = ?

Comfort Home program Value of this marketing advantage?

Statewide PBA awardsValue to member = ?

Ma• rketing advantage for award winnersPrest• ige for industry from statewide PR

PBA Industry Action FundHelps PBA and your local fight legal cases: Mandatory fire sprinklers, unfair DEP regulations, and more

Issue advocacyExample: “PA Prosperity Report” countered Brookings claims that sprawl is hurting our state’s economy

Web site with homebuilder info available 24/7

Value to member = ?Home improvement contractor registration, UCC info, monthly building permits by county, online seminars, and more

Total of member benefit savings =

Cost of your PBA membership =

GRAND TOTAL OF YOUR ANNUAL COST OR SAVINGS =

KSBM_0909.indd 9 8/19/09 11:57:12 AM

10 I Keystone Builder • september/october 2009 member insider • Keystone Builder I A

Mem

ber b

riefs

KSBM_0909.indd 10 8/19/09 11:57:13 AM

10 I Keystone Builder • september/october 2009 member insider • Keystone Builder I A

Mem

ber b

riefs

MeMberInsIderSeptember/October 2009

Spur new business in only three minutes, attend Meet the Builder

Imagine making as many business contacts in one night as you’ll make in months. Imagine more competitive bids and finding new suppliers and subs.

Now, stop imagining and attend PBA’s 2009 Meet the Builder! on Thursday, Oct. 15, 6:30-8:30 p.m., at the Duncansville VFW, about 10 minutes from Altoona.

Meet the Builder is a trade show-type event during which associates meet the region’s top builders. Associates (PBA members pay $35 per person, nonmembers pay $75 per person) have three minutes to meet one-on-one with builders, allowing time to introduce themselves and prod-ucts or services.

Builders (PBA member builders attend for free, nonmem-ber builders pay $75 per person) gain exposure to a diverse group of suppliers who ensure their current vendors’ bids are competitive.

This year’s Meet the Builder will focus on members from Blair, Bedford, Centre, Indiana, Armstrong, Somerset, Cambria, Huntingdon, Clearfield, Mifflin, Juniata and Franklin counties. While the event will focus on this region, anyone is invited to attend.

Joe Galantino, a 2007 and 2008 Meet the Builder attendee, said, “I’ve been to two Meet the Builder events, and walked out of both with multiple jobs. It’s definitely worth the price and even a drive across Pennsylvania.”

For more information and to register, visit www.PaBuilders.org or contact Chris Anderson at 800-692-7339, ext. 3011.

Board endorses Kevin Brobson, Joan Orie Melvin for judicial posts

PBA’s judicial task force presented the board with recom-mended candidate endorsements for the state appellate judicial seats to be decided this year.

After debate about the qualifications of each candidate, the board decided to endorse Kevin Brobson of Harrisburg for Commonwealth Court and Joan Orie Melvin of Pittsburgh for state Supreme Court.

Further information about these important elections will be forthcoming.

NAHB supports home improvement stimulus bill

Congress is now considering the proposed Home Improvements Revitalize the Economy Act, which would provide $2,000 ($4,000 for joint filers) in tax credits for taxpayers investing in home improvements that meet selected environmental standards.

The bill would reward those buying environmentally friendly products during 2009 and 2010.

PBA members encouraged to ‘do business with a member’

The PBA associates council is working to reinvigorate the message of doing business with other PBA members.

Giving other members an opportunity to bid on your proj-ects gives you more competitive pricing, while also helping fellow members who are looking for work. Everybody wins!

In the next few months, you’ll see this message appear-ing more frequently in PBA publications as a reminder that when members do business with members, we all benefit.

Successful trade students listed on PBA web site

PBA members now have access to a list of students who were awarded PBA Skills Certificates based on achieving the competent and advanced levels in both written and practical exams.

The PBA endorsed trade program utilizes the National Occupational Competency Testing Institute exams for skills assessment in carpentry, plumbing, masonry, elec-tric and HVAC.

Members are urged to contact students who have achieved competent or advanced levels in testing, as they have demon-strated advanced knowledge of their chosen trade.

Visit PaBuilders.org to access lists of 2008 and 2009 graduates recognized for their trade skills.

Coalition earns significant NAHB grantThe Northeast Pennsylvania Builders Association

Coalition earned a $22,500 grant from NAHB that matched local contributions.

Continued on page B

KSBM_0909.indd 1 8/19/09 11:57:15 AM

B I Keystone Builder • member insider

Funds will be used to promote awareness and membership growth in local builders associations through mixed-media advertising in the region.

Local associations participating in this coalition include the Lackawanna HBA, Wayne County BA, Pike County BA, BIA of Northeastern PA, Carbon BA, Endless Mountains BA and Pocono BA. These seven local associations have done an impressive job of leveraging the $22,500 NAHB grant to increase the total value of the complete advertising package to more than $60,000, including the match being provided by local media outlets.

This grant award demonstrates the value of locals joining together to accomplish more than any could have achieved alone.

Follow PBA on Twitter for up-to-the-minute newsWith more companies using the much-publicized web site

Twitter for instant customer communications, PBA is now taking advantage of this new technology, too. Members are urged to sign up for an account to follow the activities of their state builders association online.

Twitter is a great tool to receive timely news briefs relating to the housing industry (each message is limited to 140 charac-ters), and PBA will be using the service to share housing indus-try news, member benefit information and more.

PBA would also like to follow members’ companies’ “tweets” to keep up-to-date with your business.

Visit PBA’s Twitter page at http://twitter.com/pabuilders. To create a Twitter account, visit twitter.com.

member insider • Keystone Builder I c

On

the h

ill

PBA supports revisions to home improvement contractor lawThe state House is considering a bill already approved by the Senate to revise the Home Improvement

Consumer Protection Act that took effect July 1. PBA leaders identified issues that have developed and negotiated a remedy with key legislators and the attorney general’s office. At press time, PBA expected that the bill, Senate Bill 973, would reach a full House vote before the summer was over.

Issue: The law sets a maximum one-third deposit for home improvement contracts at $1,000, a threshold that is unreasonably low for contractors.

Remedy: SB 973 raises the deposit cap to $5,000.Issue: All home improvement retail installers are limited to collecting a maximum deposit of one-

third the cost rather than the total price.Remedy: A retail installer who desires to collect 100 percent of the cost when the order is placed can

file an irrevocable letter of credit to the attorney general in the amount of $100,000 per store location under SB 973.

Issue: The state budget does not provide the attorney general additional funding for enforcement of the Home Improvement Consumer Protection Act. Payments for registration fees are deposited in the state’s general fund.

Remedy: Contractors’ $50 registration fees would be placed in a restricted account controlled by the attorney general.

Issue: Requirements in the current law mention special order materials that “have been ordered,” which is unclear and can cause confusion among contractors.

Remedy: The text will be changed to special order materials “will be ordered” for clarification.

Sprinkler mandate may be removed by lawSeveral legislators are supporting the passage of a law to remove a requirement for residential fire sprin-

klers from the 2009 International Residential Code before it takes effect in Pennsylvania.Background: Pennsylvania’s technical review and advisory committee voted against eliminating fire

sprinklers or any other items from the Uniform Construction Code prior to its implementation. The state Department of Labor and Industry is expected to adopt the code for implementation in January 2010. PBA opposes the sprinkler mandate imposed following controversial International Code Council hearings in 2008.

Proposal: Affordable housing advocates including PBA support House Bill 1809 and SB 1001, identical bills that would allow municipalities the option of requiring sprinklers in single-family homes rather than forcing a statewide sprinkler mandate.

Update: PBA expects legislators to hold hearings to discuss the merits of a sprinkler mandate by October.

by M.H. Morrison

Falls from scaffolds are one of the leading causes of serious and fatal injuries in residential construction,

according to the National Association of Home Builders, making it impera-tive that employees follow safe practices when using this ubiquitous piece of con-struction equipment.

While one article cannot cover every scenario and precaution, the following information touches on the highlights of scaffolding safety.

Cliff Jones, an instructor, College of Construction and Design at the Pennsylvania College of Technology, said the top safety violation he saw when he worked on construction sites was not properly leveling, plumbing or creating a mudsill for the scaffold.

He said that he saw workers throw a rock at the base of a scaffold buck instead of using adjustable feet, or those who would allow the scaffold to just sink into the mud.

OSHA rulesThe following rules are a brief over-

view of the very extensive regulations

Scaffolding safely

memBer BriefsContinued from page A

KSBM_0909.indd 2 8/19/09 11:57:16 AM

B I Keystone Builder • member insider

Follow PBA on Twitter for up-to-the-minute newsWith more companies using the much-publicized web site

Twitter for instant customer communications, PBA is now taking advantage of this new technology, too. Members are urged to sign up for an account to follow the activities of their state builders association online.

Twitter is a great tool to receive timely news briefs relating to the housing industry (each message is limited to 140 charac-ters), and PBA will be using the service to share housing indus-try news, member benefit information and more.

PBA would also like to follow members’ companies’ “tweets” to keep up-to-date with your business.

Visit PBA’s Twitter page at http://twitter.com/pabuilders. To create a Twitter account, visit twitter.com.

member insider • Keystone Builder I c

by M.H. Morrison

Falls from scaffolds are one of the leading causes of serious and fatal injuries in residential construction,

according to the National Association of Home Builders, making it impera-tive that employees follow safe practices when using this ubiquitous piece of con-struction equipment.

While one article cannot cover every scenario and precaution, the following information touches on the highlights of scaffolding safety.

Cliff Jones, an instructor, College of Construction and Design at the Pennsylvania College of Technology, said the top safety violation he saw when he worked on construction sites was not properly leveling, plumbing or creating a mudsill for the scaffold.

He said that he saw workers throw a rock at the base of a scaffold buck instead of using adjustable feet, or those who would allow the scaffold to just sink into the mud.

OSHA rulesThe following rules are a brief over-

view of the very extensive regulations

from the Occupational Safety and Health Administration.• Guardrails or personal fall arrest

systems are required for workers on platforms more than 10 feet high.

• Working platforms/decks must beplanked close to the guardrails.

• Planks are to be overlapped on asupport at least six inches, but not more than 12 inches.

• Legs,posts,frames,polesanduprightsmust be on base plates and mudsills or on a firm foundation. They must be plumb and braced.

Safe useIn a detailed online presentation from

NAHB, a list of some of the most impor-tant requirements for the safe use of scaffolds includes:• Erect/dismantleallscaffoldsaccording

to the manufacturer’s instructions.• Thecapacityofascaffoldmustsupport

four times the intended load.• Stablefootingsconsistofbaseplates,

screw jacks and mudsills.• Platforms should be at least 18 inches

wide; ladder jack, pump jack, top plate, and roof brackets can be 12 inches wide.

• The front edge of all platformsshould be within 14 inches of the face of the work with the exceptions of three inches for outrigger scaf-folds and 18 inches for plastering and lathing operations.

TrainingJones said that there should be train-

ing on all aspects of scaffolding, such as how to set it up, including how to pick up the bucks and planks to prevent inju-ries; how to use a safety harness; how to tie off a safety harness; and how to use a ladder to access the scaffold.

“I’m a proponent of safety meetings at work,” he added.

NAHB’s presentation emphasized that all employees must be trained prior to working on scaffolds and that a qualified person should conduct the training.

ResourcesBoth the Occupational Safety & Health

Administration at www.OSHA.gov and NAHB at www.NAHB.org have informa-tion about scaffold safety as well as the regulations governing its use.

Scaffolding safely

memBer BriefsContinued from page A

KSBM_0909.indd 3 8/19/09 11:57:17 AM

september/october 2009 • Keystone Builder I 11 d I Keystone Builder • member insider

by Jim Hutchins

This is the ongoing saga of time and materials, and how this practice relates to Act 132, the state’s Home Improve-ment Consumer Protection Act. In the 14 years of discus-

sion that preceded the passage of the act, the time and materi-als practice was never mentioned.

I can tell you that I have never dealt with a topic where there are more suppositions, presuppositions, assumptions and presumptions. The problem is that most people cling to their own preconceived notions – they are mostly wrong. It is the definition, folks, that is the primary problem with time and materials.

Most assume they know but do not.So, forevermore, here’s the definition:“Time and materials” is a construction practice where the

contractor and homeowner first agree on a total sales price under which the contractor will perform the home improvement and the owner will pay the contractor under the home improve-ment contract based on the actual cost of labor at a specified hourly rate and the actual costs of materials and use of equip-ment. Plus, the owner will pay an agreed upon percentage of the total costs or a fixed amount to cover the contractor’s fees and overhead costs reasonably incurred in the performance of the home improvement.

For the purposes of this definition, the terms “guaranteed maximum price” and “price not to exceed” (ceiling price) are the same as or equivalent to the total sales price.

Now, I can tell you point blank that contractors fairly utiliz-ing contract amendments and change orders while providing disclosures with specificity may continue to use the concept of time and materials.

The question is obvious … just how do you do this?Here is the easiest way.When the job is estimated by a time and materials formula,

the contract must clearly state the total sales price. The contract should plainly disclose the set rate and the cost of materials. The contract should also plainly disclose how time

will be computed – for example, in increments of quarter hours, half hours or hours.

I strongly advise you to be as specific as possible with the above. Remember, Act 132 calls for the plans and specifications to be listed on the contract.

For example, list on your contract “10 manhours @ $25 per hour + $500 material cost = $750 total sales price.”

When the total sales price is reached, a written instrument must be issued. This instrument must be specific, addressing remaining work to be accomplished.

It is a “prohibited act” under Act 132 to agree to any material change without a written contract modification. You can either issue a change order or re-write another contract.

One word to constantly keep in mind as you proceed is this: disclosure.

Now, what are we going to do to put an end to this confusion?You can expect to see a legislative fix-it initiative. The seeds

are in place to introduce a time and materials amendment that will clarify just how the time and materials practice can be used in compliance with Act 132.

One common misunderstanding about the time and materi-als practice is that it’s open-ended. It is not.

This stems from mistaking time and materials with indefinite delivery/indefinite quantity. This practice is clearly prohibited by Act 132. It is this very confusion that has been our biggest obstacle to date.

By extension, the planned legislative fix will clarify this, too.I am available to discuss the topic (provided you promise not

to sue me). Please e-mail me at [email protected] with any questions or concerns.

by M.H. Morrison

Health insurance is a hot topic of discussion on the na-tional level, but Pennsylvania Builders Association is way ahead of the curve with its ongoing endorsement

of the Builders Benefits program that is offered exclusively through the PBA Benefits Trust, which has provided access to affordable health insurance options for nearly 30 years.

In late 2006, the PBA Benefits Trust launched Builders Benefits to give PBA members a choice for quality health insur-ance at an affordable price.

By entering the marketplace, Builders Benefits increased competition for medi-cal insurance in the state, pushing down rates for everyone, explained Steve Rock, CEO of Builders Benefits, Harrisburg.

At this time, the organization has 21,200 customers made up of members and their employees and dependents.

ChoicesIn addition to its various Preferred Provider Organization

options, Builders Benefits offers Health Savings Accounts, a tax-exempt trust or custodial account that can be used to pay for qualified medical expenses. This account can be funded by the member and the employer.

One of the advantages is that employee contributions are tax deductible, and employer contributions are excluded from gross income and not subject to employment tax.

Also available are Health Reimbursement Accounts, which are employer funded, and/or Flexible Spending Accounts, which are employee funded. Both provide tax advantages and help employees and employers reduce the cost of health care coverage.

These accounts are often combined with high deductible plans, which have lower monthly premiums when compared to plans with no or low deductible levels. Most recently, Builders Benefits has broadened its range of products to include deduct-ibles up to $5,000.

The Builders Benefits program is always changing to provide the best in care at the lowest prices. For example, in 2009, NurseLine became available.

This 24-7 hotline provides members access to a registered nurse for any general health care questions, which has saved members unwarranted trips to the emergency room and saved them money, helping to keep their overall health insurance costs down.

Better with the groupThe medical expenses within the building industry tend to be

lower than within the general population, Rock said.This advantage is combined with a number of cost-control

measures available to the self-insured Builders Benefits plan. The savings are then passed on to PBA members enrolled in the health insurance plan.

Rock said that Builders Benefits keeps its administrative costs lower by managing its own enrollment and billing. Because it is owned by the members, Builders Benefits is not looking to build massive reserves, so savings translate into lower premiums.

Builders Benefits: It’s worth checking out‘Time and materials’ practice evokes questions under new home improvement contractor law

Editor’s note: This column is not intended to be taken as legal advice. The column expresses the views of the author and does not represent the views of the Pennsylvania Builders Association.

KSBM_0909.indd 4 8/19/09 11:57:17 AM

september/october 2009 • Keystone Builder I 11 d I Keystone Builder • member insider

will be computed – for example, in increments of quarter hours, half hours or hours.

I strongly advise you to be as specific as possible with the above. Remember, Act 132 calls for the plans and specifications to be listed on the contract.

For example, list on your contract “10 manhours @ $25 per hour + $500 material cost = $750 total sales price.”

When the total sales price is reached, a written instrument must be issued. This instrument must be specific, addressing remaining work to be accomplished.

It is a “prohibited act” under Act 132 to agree to any material change without a written contract modification. You can either issue a change order or re-write another contract.

One word to constantly keep in mind as you proceed is this: disclosure.

Now, what are we going to do to put an end to this confusion?You can expect to see a legislative fix-it initiative. The seeds

are in place to introduce a time and materials amendment that will clarify just how the time and materials practice can be used in compliance with Act 132.

One common misunderstanding about the time and materi-als practice is that it’s open-ended. It is not.

This stems from mistaking time and materials with indefinite delivery/indefinite quantity. This practice is clearly prohibited by Act 132. It is this very confusion that has been our biggest obstacle to date.

By extension, the planned legislative fix will clarify this, too.I am available to discuss the topic (provided you promise not

to sue me). Please e-mail me at [email protected] with any questions or concerns.

by M.H. Morrison

Health insurance is a hot topic of discussion on the na-tional level, but Pennsylvania Builders Association is way ahead of the curve with its ongoing endorsement

of the Builders Benefits program that is offered exclusively through the PBA Benefits Trust, which has provided access to affordable health insurance options for nearly 30 years.

In late 2006, the PBA Benefits Trust launched Builders Benefits to give PBA members a choice for quality health insur-ance at an affordable price.

By entering the marketplace, Builders Benefits increased competition for medi-cal insurance in the state, pushing down rates for everyone, explained Steve Rock, CEO of Builders Benefits, Harrisburg.

At this time, the organization has 21,200 customers made up of members and their employees and dependents.

ChoicesIn addition to its various Preferred Provider Organization

options, Builders Benefits offers Health Savings Accounts, a tax-exempt trust or custodial account that can be used to pay for qualified medical expenses. This account can be funded by the member and the employer.

One of the advantages is that employee contributions are tax deductible, and employer contributions are excluded from gross income and not subject to employment tax.

Also available are Health Reimbursement Accounts, which are employer funded, and/or Flexible Spending Accounts, which are employee funded. Both provide tax advantages and help employees and employers reduce the cost of health care coverage.

These accounts are often combined with high deductible plans, which have lower monthly premiums when compared to plans with no or low deductible levels. Most recently, Builders Benefits has broadened its range of products to include deduct-ibles up to $5,000.

The Builders Benefits program is always changing to provide the best in care at the lowest prices. For example, in 2009, NurseLine became available.

This 24-7 hotline provides members access to a registered nurse for any general health care questions, which has saved members unwarranted trips to the emergency room and saved them money, helping to keep their overall health insurance costs down.

Better with the groupThe medical expenses within the building industry tend to be

lower than within the general population, Rock said.This advantage is combined with a number of cost-control

measures available to the self-insured Builders Benefits plan. The savings are then passed on to PBA members enrolled in the health insurance plan.

Rock said that Builders Benefits keeps its administrative costs lower by managing its own enrollment and billing. Because it is owned by the members, Builders Benefits is not looking to build massive reserves, so savings translate into lower premiums.

Using Builders Benefits also supports PBA and its programs.“Each month, Builders Benefits provides revenues in excess

of $100,000 to PBA and its locals for administrative and market-ing support. That’s well over $1 million annually,” said Rock.

Beyond health careBuilders Benefits also offers member groups dental, vision,

life, long-term disability and short-term disability plans through the PBA Benefits Trust.

Additionally, members can take advantage of wellness programs to keep employees healthy and costs contained.

My ePHIT includes custom fitness and personalized nutrition plans. Other wellness programs, such as health risk assess-ments, smoking cessation, weight loss initiatives and stress relief, are made available to members at cost.

“Healthy members help reduce the overall cost of the health plan,” said Rock.

Why Builders Benefits?Rock admitted that Builders Benefits is not the best option

for everyone, but even if Builders Benefits didn’t make financial sense in the past, PBA members should check into the plan again because prices, needs and plans offered vary from year to year. Builders Benefits representatives will prepare a proposal customized for your company.

Also, in a July 2009 survey, nine out of 10 members would recommend Builders Benefits.

“The bottom line is Builders Benefits is PBA’s health insur-ance plan of choice,” said Rock. “As more employers come together under this plan, the bigger the savings become for each group, the more revenue is generated for PBA and the stronger the plan becomes.” s

For information, to work directly with an agent or to request a quote, visit www.buildersbenefits.com, or call the Customer Service Center between 8 a.m. and 5 p.m., Monday through Friday, at 888-221-2550.

Prospective members can also learn more about Builders Benefits by contacting their local builders association. Visit PaBuilders.org for contact information.

Builders Benefits: It’s worth checking out

405 Gockley Rd • Stevens PA 17578

Phone #: (717) 335-0705Fax #: (717) 335-0632

15 years experienceFull service electrical work

#PA009731

‘Time and materials’ practice evokes questions under new home improvement contractor law

KSBM_0909.indd 11 8/19/09 11:57:18 AM

september/october 2009 • Keystone Builder I 13 12 I Keystone Builder • september/october 2009

717-766-4800 www.eichelbergers.com

Mechanicsburg/York/Somerset, PA

Water Well Drilling

Water Treatment

Geothermal Drilling, Loops & Fusion

800-360-0660

CORPORATE OFFICE

MECHANICSBURG, PA

WWW.EICHELBERGERS.COM

Established 1946

1 . 8 0 0 . 7 9 5 . 3 2 2 9

Q u a l i t y S t o n e V e n e e r . c o m

Q u a l i t y S e r v i c e V a l u e

• Product Installat ion• Product Only

• Commercial• Residential

• Inter ior• Exter ior

STONEQ U A L I T Y S T O N E V E N E E R

E S T. 1 9 7 6

BuIlderSknow best

by M.H. Morrison

One of the many benefits of membership in Pennsylvania Builders Association is the

opportunity to get together with other builders and industry leaders to discuss problems and solutions.

In fact, networking with other members is always high on the list of reasons to join and maintain member-ship in PBA. So, Keystone Builder has created an industry roundtable within its pages. We asked members two ques-tions: What’s the best piece of business advice you ever received? What’s the best lesson you have learned in the business world?

What’s the best advice

you ever received?

“Pay attention to the small things and the

big things will take care of themselves.”— James Miller, president of

Miller Warner Construction, Lancaster

“Work within your strengths

and surround yourself with the

right people who will balance out

your weaknesses.”— Jeff Musser, president of Musser

Home Builders, Dillsburg

“Create written goals, and be persistent toward

achieving them. Having a definite plan, expressed

in continuous action, will keep you focused on

achieving your goals. Persistence is required

because it takes consistent quality work for many

years in order to build a successful business.”— Jim Mirando Jr., president of Excel

Interior Concepts & Construction, Lemoyne “Be a good listener. … I believe that by listening you are giving that customer the respect they deserve.” He added that unfortunately people often want to jump in and take over conversation, but they should stop and listen to what customers are saying they want or think they want.— Rob Jones, vice president of Glick Associates, Shamokin Dam

Members help members by sharing what they

have learned


KSBM_0909.indd 12 8/19/09 11:57:21 AM


717-766-4800 www.eichelbergers.com

Mechanicsburg/York/Somerset, PA

Water Well Drilling

Water Treatment

Geothermal Drilling, Loops & Fusion

800-360-0660

CORPORATE OFFICE

MECHANICSBURG, PA

WWW.EICHELBERGERS.COM

Established 1946

Dimmers Save Energy Beautifully!

Proud to Partner with Landmark Homes

Visit www.yalelightingconcepts.com

Visit our other 8 locations: Harrisburg, Mechanicsburg, Chambersburg, Reading (Progress Supply), York (Counter Only), West Chester, Willow Grove, Newark, DE

1245 Manheim Pike, Lancaster717.299.4444

Compared to standard light switches, Lutron

light controls save energy, while creating inviting, comfortable spaces at

home or work.

D I S T I N C T I V E L I G H T I N G F O R O V E R 6 5 Y E A R S !

Proud to Partner with Landmark Homes

312 N. 8th St., Lebanon 717.273.4514

09 August Keystone Builder Pub Ad .indd 1 8/7/09 3:42:27 PM

1 . 8 0 0 . 7 9 5 . 3 2 2 9

Q u a l i t y S t o n e V e n e e r . c o m

Q u a l i t y S e r v i c e V a l u e

• Product Installat ion• Product Only

• Commercial• Residential

• Inter ior• Exter ior

STONEQ U A L I T Y S T O N E V E N E E R

E S T. 1 9 7 6

BuIlderSknow best

by M.H. Morrison

One of the many benefits of membership in Pennsylvania Builders Association is the

opportunity to get together with other builders and industry leaders to discuss problems and solutions.

In fact, networking with other members is always high on the list of reasons to join and maintain member-ship in PBA. So, Keystone Builder has created an industry roundtable within its pages. We asked members two ques-tions: What’s the best piece of business advice you ever received? What’s the best lesson you have learned in the business world?

“Be a good listener. … I believe that by listening you are giving that customer the respect they deserve.” He added that unfortunately people often want to jump in and take over conversation, but they should stop and listen to what customers are saying they want or think they want.— Rob Jones, vice president of Glick Associates, Shamokin Dam

Members help members by sharing what they

have learned


KSBM_0909.indd 13 8/19/09 11:57:22 AM


You’re three minutesfrom new business

2009 Meet the Builder • Sponsored by PBA6:30-8:30 p.m. • Thursday, Oct. 15 • Duncansville VFW (near Altoona)

Imagine making as many business contacts in one night as you’ll make in months. Imagine more competitive bids and finding new suppliers and subs. Now stop imagining and attend Meet the Builder, an event specifically designed to generate new business.

Builders gain exposure to potential suppliers. Associates have three minutes to meet one-on-one with top regional builders.

This year’s Meet the Builder centers on Blair, Bedford, Centre, Indiana, Armstrong, Somerset, Cambria, Huntingdon, Clearfield, Mifflin, Juniata and Franklin counties. But all members are welcome to attend. This year, Meet the Builder is open to nonmembers as well.

For more information and to register, visit www.PaBuilders.org or call 800-692-7339.

What’s the best advice you ever received?

The following is a selection of the advice/lessons that Hutchins shared from the book:

1. Use active decision making – an attitude of “getting on with it.”2. Learn from the people served by the business.3. Treat employees as a source of quality.4. Stay with the business that you know.5. Some of the best companies have minimal administrative staff.

“I think lessons from In Search of Excellence, along with its advice are timeless.”

— Jim Hutchins, president and CEO of Centennial Homes, Blakeslee (Hutchins’ comments were taken from In Search of Excellence: Lessons from America’s Best Run Companies by Robert H.

Waterman Jr. and Thomas J. Peters.)

Pumping up the adviceSteve Scharnhorst, president

and CEO of Excel Homes, Camp Hill, said that he once worked for a man who operated a multi-billion dollar Fortune 50 company, who taught him that: “You can’t delegate hiring the right people.”

Scharnhorst explained that a corpora-tion, no matter how large or how small, is ultimately a success or a failure based on the people who operate it – at every level.

He added that busy executives have a responsibility to set aside time to partici-pate in and drive the hiring process. When interviewing, executives must be certain that interviewees are interested in the culture of the business and are not there just due to happenstance.

“In building a great business, it’s about all of the people. If you have a few standouts, that’s great. But what a success a business can be when each and every employee is a true standout.”

Because no matter the business there are never enough customers, mediocrity at any level of the company is bound to waste opportunities to exceed those customers’ expectations, Scharnhorst said.

Through his business experience, he has learned that there is no substitute for communication.

“Everyone wants it, all customers profess the need for it and any consultant worth his grain of salt will tell you that your orga-nization lacks it. But what does it mean?”

For him, communication starts with clearly understanding the needs of the audi-ence, whether it’s employees, vendors or customers, and then seeking to keep those groups informed every step of the way.

“Good communication is less about volume and more about frequency.”

He said one of the best examples of good corporate communications comes from Netflix, the world’s largest online movie rental service.

The rental company has an easy-to-use web site that allows customers to narrow choices and then keeps the customer updated through e-mail on what movies will be shipped and the expected delivery date, which returned movies have been received, and which choice from a dynamic favorites list is available for shipment.

“A steady communication effort with the right frequency is one of the best lessons I have learned in my business career and one I continue to strive for.”

Builders know BestContinued from page 12


KSBM_0909.indd 14 8/19/09 11:57:23 AM


More and more home owners are thinking “green” when it comes to remodeling the exterior of their home. Norandex is committed to providing energy-efficient, renewable/recyclable/sustainable products that are both environmentally friendly, and provide you the opportunity to market legitimately “green” products for long-lasting home owner benefits with minimal environmental impact. Best of all, these “green” products come in a variety of beautiful colors and styles, that require practically no maintenance, and are strongly warranted for their quality and performance.

Contact your Norandex representative about the benefits of the following “green” products:

SIDING ENTRY DOORS SKYLIGHTS WINDOWS SPECIALTY ROOFING DECKING

They’re just a part of an extensive line of exterior building products available from Norandex Building Materials Distribution.

www.norandex.com

Allentown, PA 18103(610)797-4996(800)950-9558

FAx(610)797-6112

MechAnicsburg, PA 17055(717)697-9209(800)252-4201

FAx(717)697-9501

leetsdAle, PA 15056(724) 251-0555 (800) 516-1681

FAx(724)251-0777

wilkes-bArre, PA 18702(570)824-9879(800)955-9339

FAx(570)824-9848

let us help you grow your

business.Visit one of

these locations:

GO GREEN!

You’re three minutesfrom new business

2009 Meet the Builder • Sponsored by PBA6:30-8:30 p.m. • Thursday, Oct. 15 • Duncansville VFW (near Altoona)

Imagine making as many business contacts in one night as you’ll make in months. Imagine more competitive bids and finding new suppliers and subs. Now stop imagining and attend Meet the Builder, an event specifically designed to generate new business.

Builders gain exposure to potential suppliers. Associates have three minutes to meet one-on-one with top regional builders.

This year’s Meet the Builder centers on Blair, Bedford, Centre, Indiana, Armstrong, Somerset, Cambria, Huntingdon, Clearfield, Mifflin, Juniata and Franklin counties. But all members are welcome to attend. This year, Meet the Builder is open to nonmembers as well.

For more information and to register, visit www.PaBuilders.org or call 800-692-7339.

“You have to be patient. When opportunities come up, you have to be professional.”— Michael Kurpiel, market development manager for ProBuild and its liaison to the National Home Builders Association and to local and state builders associations

Pumping up the adviceSteve Scharnhorst, president

and CEO of Excel Homes, Camp Hill, said that he once worked for a man who operated a multi-billion dollar Fortune 50 company, who taught him that: “You can’t delegate hiring the right people.”

Scharnhorst explained that a corpora-tion, no matter how large or how small, is ultimately a success or a failure based on the people who operate it – at every level.

He added that busy executives have a responsibility to set aside time to partici-pate in and drive the hiring process. When interviewing, executives must be certain that interviewees are interested in the culture of the business and are not there just due to happenstance.

“In building a great business, it’s about all of the people. If you have a few standouts, that’s great. But what a success a business can be when each and every employee is a true standout.”

Because no matter the business there are never enough customers, mediocrity at any level of the company is bound to waste opportunities to exceed those customers’ expectations, Scharnhorst said.

Through his business experience, he has learned that there is no substitute for communication.

“Everyone wants it, all customers profess the need for it and any consultant worth his grain of salt will tell you that your orga-nization lacks it. But what does it mean?”

For him, communication starts with clearly understanding the needs of the audi-ence, whether it’s employees, vendors or customers, and then seeking to keep those groups informed every step of the way.

“Good communication is less about volume and more about frequency.”

He said one of the best examples of good corporate communications comes from Netflix, the world’s largest online movie rental service.

The rental company has an easy-to-use web site that allows customers to narrow choices and then keeps the customer updated through e-mail on what movies will be shipped and the expected delivery date, which returned movies have been received, and which choice from a dynamic favorites list is available for shipment.

“A steady communication effort with the right frequency is one of the best lessons I have learned in my business career and one I continue to strive for.”



KSBM_0909.indd 15 8/19/09 11:57:26 AM


AUCTIONSCENTRAL PA. UPCOMING LAND AND DEVELOPMENT AUCTIONS

SATURDAY, SEPT. 19, 2009 – 9AM Located in Saville Township, Perry Co, 5 ½ miles west of Ickesburg, PA along Shenandoah Drive, signs off Route 17 – Buckeye Ridge 30 acres of wood-land with marketable timber. A very private tract overlooking Buffalo Creek nestled in the ridges, excellent for your hunting camp.

SATURDAY, SEPT. 19, 2009 – 12 NOON Located in Spruce Hill Township, Juniata Co, 3 minutes south of Port Royal, PA along Mountain Road, signs off Route 75 – 20 acres approved sub-divi-sion consisting of 8 2+ acre building lots overlooking the Tuscarora Creek Valley with beautiful views. Plan to build here.

SATURDAY, SEPT. 26, 2009 – 12 NOON Located in Carroll Township, Perry Co, along Sherman Drive and Dark Hollow Road, 3 miles north of Shermansdale, PA and 8 miles south of New Bloom-field, signs off Route 34 – 175 acre Perry County farm (Fisher Farm) with 19th Century stone dwelling, bank barn and other farm buildings surrounded by and bordering beautiful flowing Shermans Creek, 65 acres woodland over-looking this pleasing property, 105 acres level deep loamy creek bottom soil top off the property – fulfill your dreams with this once in a lifetime property selling at auction.

SATURDAY, OCT 17, 2009 – 12 NOON Located in Carroll Township, Perry Co along Huckleberry Road, 3 miles south of New Bloomfield, PA just off Route 34 – 90 acres of woodland with town-ship road frontage, an easily accessible tract of ridge land with excellent development potential – check this out without delay.

SATURDAY, OCT 24, 2009 – 12 NOON Located in Susquehanna Township along Spig’s Hill Rd, 7.5 miles east of Richfield and 7 miles south of Mt. Pleasant Mills, PA. 80.854 Subdivided acres. A very private, pure country, property with township road frontage sitting on top of Dressler’s Ridge with beautiful faraway views. Plan to buy and build today.

For terms or more information on these properties, contact Bryan D. Imes and Sons, Auctioneers today at 717-527-2449 or visit www.bdiauctions.com.

To sell your land or real estate at auction contact:

Bryan D. Imes, Auctioneer, AU-001656-L, 522 Center Rd, Port Royal, PA 17082.


What’s the best

lesson you have

learned in the

business world?

“Know your numbers, and be quick to change

with your environment. Last year, when we saw

our lead flow slow down (the first indicator of near-

term sales), we knew we had to adjust our budgets

and overhead accordingly. We changed from a

growth orientation to a more defensive posture.

Our environment required us to change in order

to survive. By making the changes when the lead

flow reduced, we were able to restructure in time to

preserve our net income and cash flow.”— Jim Mirando Jr., president of Excel Interior Concepts &

Construction, Lemoyne

“The customer is not always right.”

Jones explained that the old cliché (The

customer is always right.) is not always true

because “the customer may have informa-

tion that is wrong or he/she has been led

in the wrong direction. You can’t just say:

‘No, you’re wrong.’ This is where listening

comes in as the conversation becomes an

educational experience.”— Rob Jones, vice president of Glick Associates,

Shamokin Dam

“A lot of sales associates are being asked to go out and get business [but] don’t sacrifice now for the future.” He added that it is important to take the time to build a long-lasting relationship with customers rather than focusing on a quick business deal.

— Michael Kurpiel, market development manager for ProBuild and

its liaison to the National Home Builders Association and to local and state

builders associations

“Do every job with excellence and always put the client’s needs first. As a result, in time, you will establish a solid reputation that results in consistent client referrals.”

— Jeff Musser, president of Musser Home Builders,

Dillsburg

“Always be honest and straight forward with your customers/clients. When a customer comes to our bank, they are possibly making one of the biggest decisions in their life and that is to purchase or build a home – the American dream. Therefore, they want to make sure they’re dealing with a reputable financial institution.”— Mary Pucciarella, senior underwriter/vice president of personal banking at Reliance Bank, Altoona

“Only promise what you can deliver.”

— James Miller, president of Miller Warner Construction, Lancaster

KSBM_0909.indd 16 8/19/09 11:57:32 AM


AUCTIONSCENTRAL PA. UPCOMING LAND AND DEVELOPMENT AUCTIONS

SATURDAY, SEPT. 19, 2009 – 9AM Located in Saville Township, Perry Co, 5 ½ miles west of Ickesburg, PA along Shenandoah Drive, signs off Route 17 – Buckeye Ridge 30 acres of wood-land with marketable timber. A very private tract overlooking Buffalo Creek nestled in the ridges, excellent for your hunting camp.

SATURDAY, SEPT. 19, 2009 – 12 NOON Located in Spruce Hill Township, Juniata Co, 3 minutes south of Port Royal, PA along Mountain Road, signs off Route 75 – 20 acres approved sub-divi-sion consisting of 8 2+ acre building lots overlooking the Tuscarora Creek Valley with beautiful views. Plan to build here.

SATURDAY, SEPT. 26, 2009 – 12 NOON Located in Carroll Township, Perry Co, along Sherman Drive and Dark Hollow Road, 3 miles north of Shermansdale, PA and 8 miles south of New Bloom-field, signs off Route 34 – 175 acre Perry County farm (Fisher Farm) with 19th Century stone dwelling, bank barn and other farm buildings surrounded by and bordering beautiful flowing Shermans Creek, 65 acres woodland over-looking this pleasing property, 105 acres level deep loamy creek bottom soil top off the property – fulfill your dreams with this once in a lifetime property selling at auction.

SATURDAY, OCT 17, 2009 – 12 NOON Located in Carroll Township, Perry Co along Huckleberry Road, 3 miles south of New Bloomfield, PA just off Route 34 – 90 acres of woodland with town-ship road frontage, an easily accessible tract of ridge land with excellent development potential – check this out without delay.

SATURDAY, OCT 24, 2009 – 12 NOON Located in Susquehanna Township along Spig’s Hill Rd, 7.5 miles east of Richfield and 7 miles south of Mt. Pleasant Mills, PA. 80.854 Subdivided acres. A very private, pure country, property with township road frontage sitting on top of Dressler’s Ridge with beautiful faraway views. Plan to buy and build today.

For terms or more information on these properties, contact Bryan D. Imes and Sons, Auctioneers today at 717-527-2449 or visit www.bdiauctions.com.

To sell your land or real estate at auction contact:

Bryan D. Imes, Auctioneer, AU-001656-L, 522 Center Rd, Port Royal, PA 17082.


“A lot of sales associates are being asked to go out and get business [but] don’t sacrifice now for the future.” He added that it is important to take the time to build a long-lasting relationship with customers rather than focusing on a quick business deal.

— Michael Kurpiel, market development manager for ProBuild and

its liaison to the National Home Builders Association and to local and state

builders associations

“Do every job with excellence and always put the client’s needs first. As a result, in time, you will establish a solid reputation that results in consistent client referrals.”

— Jeff Musser, president of Musser Home Builders,

Dillsburg

“Always be honest and straight forward with your customers/clients. When a customer comes to our bank, they are possibly making one of the biggest decisions in their life and that is to purchase or build a home – the American dream. Therefore, they want to make sure they’re dealing with a reputable financial institution.”— Mary Pucciarella, senior underwriter/vice president of personal banking at Reliance Bank, Altoona

Rigidply Rafters has provided the highest quality Trusses, Timbers, and Post-Frame

Building Products since 1954.

701 E Linden Street, richland, pa 17087(717) 866-6581 PH / (717) 866-7237 FX

www.rigidply.com

For Quality and Service you can

trust, call...

And we don’t plan on stopping any time soon.

• The Best Metal Roofing, Plyco Windows and Doors• Complete Post-Frame Building Packages and so much more!!!

• Roof Trusses designed by our in-house experts• Top Quality GluLam Beams, Posts, Trusses & Arches

KSBM_0909.indd 17 8/19/09 11:57:36 AM


Mem

ber sp

otlig

ht

by Tess Wittler

When Cliff Weaver started in the building trade in the early 1980s, the economy was tough. Mortgage rates were through the roof and jobs were scarce.

He was fortunate enough to find employment working for a builder who built energy-efficient homes. Through hard labor and determination, he learned the trade. In 1998, he and his brother, Clair, founded Landmark Homes.

Based in Ephrata, Lancaster County, Landmark Homes serves seven counties in Central Pennsylvania, building between 120 and 200 homes annually.

This contractor builds many products – from apartment buildings to custom-built homes – but Landmark’s niche is the move-up buyer who is looking for a customizable home.

“We pride ourselves in being flexible with our home designs,” Cliff Weaver said. “We will modify our standard plans, where we can, to create the home the customer wants to fit their lifestyle.”

It is exactly this customer-focused attitude that has allowed Landmark to trudge through the recent housing market correction. Cliff Weaver admitted that he didn’t predict when the housing boom would cool off.

“We prepared ourselves in the event that this would happen so we could weather through it,” Cliff Weaver said. “As a company, we’ve tried to remain optimistic and take the challenges we’ve been presented with and turn them into opportunities.”

As smart businessmen, the Weavers are always look-ing ahead.

For years, they served the needs of the baby-boom generation. Now that the boomers’ children are grown, they are looking for a different type of community to fulfill their social needs.

Four years ago, Landmark started Landmark Living 55+, and they currently have five 55+ communities under construc-tion in the region.

“Like all of our communities, we focus on providing our customers with community living and upscale styling,” said Cliff Weaver.

A big shift Landmark made about two years ago was in their approach to marketing. Their marketing agenda now pushes traffic to their web site.

“Whether it is advertising on the Internet or traditional print or radio advertising, we direct customers to the web site and make sure it holds the information a potential customer needs to decide to build with us,” Cliff Weaver explained. “Everyone’s become more computer-savvy, so it is important that our web site is attractive and helps secure that inquiry, or better yet, a sale.”

When asked about what housing will look like in the future, Cliff Weaver noted that he sees home designs needing to be extremely flexible in their livability, with rooms that serve multiple purposes – whether that is an office or a bedroom.

He added, “We’ll see some of the excess – like two-story rooms – not as important as people focus less on the home’s volume and more on the home’s functionality.”

It is Landmark’s long-standing and sincere approach to building flexible living into each of their homes that will continue to distinguish them from competitors. Landmark’s owners pride themselves on being new home builders committed to meeting each and every one of their custom-ers’ needs. s

Business quick facts: Landmark Homes• Years in Business: 11 years• Counties of Operation:

Adams, Berks, Cumberland, Dauphin Lancaster, Lebanon and York

• Local Associations: BIA of Lancaster County, Lebanon County BA, York County BA, HBA of Metro Harrisburg and HBA of Berks County

• Association Involvement: BIA of Lancaster board member from 2002-05

• Awards Won: Multiple Parade of Homes awards from Berks, Lancaster and Harrisburg

• Web site: www.ownalandmark.com

landmark Homes designing flexible and functional living

Clair (left) and Cliff Weaver founded Landmark Homes in Lancaster County.

Re:Build

Re:Connect

Re:Focus

For the first time ever, NAHB Members can receive a 4-day exhibit registration at

NO COST! That means that for four days, you can attend the building industry’s

largest event for FREE.*

This is a $125 value and will put you face to face with the hottest suppliers in the

industry! Register at BuildersShow.com today!

*Register by December 11, 2009. After December 11th there will be a $75 charge that will then jump to the onsite price of $125 after January 18th.

NAHB International Builders’ Show®

2010

January 19-22, 2010 | Las Vegas | BuildersShow.com

KSBM_0909.indd 18 8/19/09 11:57:38 AM


landmark Homes designing flexible and functional living Re:Build

Re:Connect

Re:Focus

For the first time ever, NAHB Members can receive a 4-day exhibit registration at

NO COST! That means that for four days, you can attend the building industry’s

largest event for FREE.*

This is a $125 value and will put you face to face with the hottest suppliers in the

industry! Register at BuildersShow.com today!

*Register by December 11, 2009. After December 11th there will be a $75 charge that will then jump to the onsite price of $125 after January 18th.

NAHB International Builders’ Show®

2010

January 19-22, 2010 | Las Vegas | BuildersShow.com

KSBM_0909.indd 19 8/19/09 11:57:38 AM

CLIENT: PERC Proof #: 2CLIENT CODE: PERC04 Print Scale: NoneJOB #: 43556 Version: None

Description: NonePublication: NoneCP: Kathy; AD: None; CW: None; AE: None; DA: Colleen

Bleed: None Trim: 7” x 10”Live: 6.5” x 9.5”Gutter: NoneFold Type: NoneFold Position: NoneFold Orientation: None

Date: 7-13-2009 9:34 AMUser Name: FreelancePrevious User: FreelanceInDesign Version: CS4Notes: None

Cyan Magenta Yellow Black

Document Name: 43556_Pickens_Ad.inddDocument Path: Production:Volumes:Productio

n:PERC04_Industry_Programs:43556_State_Requests:PA_PropaneGasAssoc:Shelby_Metzger:Pickens_Ad:43556_Pickens_Ad.indd

Fonts: Swiss 721 BT

IS PRODUCED DOMESTICALLY

IS READILY AVAILABLE NATIONWIDE

IS USED BY MILLIONS OF AMERICANS

LOWERS GREENHOUSE GAS EMISSIONS

HELPS AMERICA FIGHT FOR ENERGYINDEPENDENCE

TEST YOUR ENERGY IQ.

Q: WHAT ALTERNATIVE ENERGY:

A: PROPANE

Fifty million Americans use propane today in innovative ways in the home,

on the road and on the farm. Propane is a clean, domestic fuel that cuts air

pollution and reduces our consumption of foreign gasoline and fuel oil. It’s why

propane is part of the Pickens Plan. Get smart on propane at propane.com.

PA Propane Foundation(717) 441-6040www.papropane.com

T:7”T:10”

43556_Pickens_Ad.indd 1 7/13/09 9:34 AM

KSBM_0909.indd 20 8/19/09 11:57:38 AM

keystone builder-september/october 2009

Documents