keys to succeed in coldset commercial peg schmitz gazette communications
TRANSCRIPT
Keys to Succeed Keys to Succeed in Coldset Commercialin Coldset Commercial
Peg SchmitzPeg Schmitz
Gazette CommunicationsGazette Communications
Determine Your Course . . .Determine Your Course . . .
Scope of commercial endeavorScope of commercial endeavor Fill current open capacity or expandFill current open capacity or expand Utilize press onlyUtilize press only Expand into packaging, mailing or Expand into packaging, mailing or
transportationtransportation Ancillary systems – scheduling, billing, etc.Ancillary systems – scheduling, billing, etc.
Develop a business planDevelop a business plan Invest in auxiliary equipmentInvest in auxiliary equipment
Cost accounting processCost accounting process
Establish variable costsEstablish variable costs Overhead costsOverhead costs Establish a tracking processEstablish a tracking process
Handwritten or Excel product reportsHandwritten or Excel product reports Install equipment – counters, software Install equipment – counters, software
controlscontrols Cost accounting resourcesCost accounting resources
Gathering informationGathering information Analyzing informationAnalyzing information Establishing cost effective goalsEstablishing cost effective goals Establishing bidding processEstablishing bidding process
Develop and share metrics
• Establish production goals• Share with staff
• Establish sales metrics• Monitor performance against bids
• Review and adjust if necessary
Maintenance SupportMaintenance Support
Identify the tolerance for downtimeIdentify the tolerance for downtime Maintenance resourcesMaintenance resources service agreementsservice agreements parts inventoryparts inventory Diagnostic toolsDiagnostic tools StaffingStaffing
BCPBCP
What back up do you need?What back up do you need? Internal back upInternal back up InfrastructureInfrastructure PartnershipsPartnerships Outsourcing agreementsOutsourcing agreements
MarketingMarketingWhat differentiates you?What differentiates you?
Established relationships Established relationships Newspaper productionNewspaper production Publishing resourcesPublishing resources Established distributionEstablished distribution
Filling current capacityFilling current capacity
Look for similar products that:Look for similar products that: Fit around your newspaper productionFit around your newspaper production Align with core competenciesAlign with core competencies Utilize your existing staffUtilize your existing staff
Advertising sales and customer serviceAdvertising sales and customer service Creative – both art and editorialCreative – both art and editorial ProductionProduction OthersOthers
Expanding your capacityExpanding your capacity
EquipmentEquipment Software investmentsSoftware investments
EstimatingEstimating SchedulingScheduling BillingBilling
Marketing resourcesMarketing resources Sales and customer service resourcesSales and customer service resources Expansion into ancillary services: Expansion into ancillary services:
Mailing, delivery/transportationMailing, delivery/transportation
In All ScenariosIn All Scenarios
Analyze your performanceAnalyze your performance Are you making a profit?Are you making a profit? Can you tolerate a tighter margin to be Can you tolerate a tighter margin to be
more competitive?more competitive? Future expansion or investment . . .Future expansion or investment . . .
