keys to relevance
DESCRIPTION
Teresa Penbrooke, GreenPlay llcTRANSCRIPT
Desktop Education for Parks And Recreation
Welcome and Sign-In Please sign in with:
◦ Your Agency Name and the number of people watching/attending the webinar from your agency today
◦ What is the name of the person who will be inputting answers into the webinar application
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What does the word
“relevant” mean to you?
Discuss and share in your chat box…
Since 2008 (the beginning of the economic meltdown) our agency has become:
A. More Relevant B. Less Relevant C. Our Relevance hasn’t really changed D. How do we know? We’re not sure
Please choose the best response to this question…
Keys to Relevance in Parks and Recreation
Teresa Penbrooke, MAOM, CPRE
Today • Better understand roles.
• Gain understanding of various new trends, tools, and techniques to collect and convey information.
• Learn how to define and articulate relevance of “Quality of Life”.
Changing economic climate Repositioning of parks and recreation agencies
Reactive or proactive?
What’s Happening?
Please discuss and
share…
What are your roadblocks?
Lets make a list of Resources using our webinar attendees
What are our “relevant roles?”
Small Group Discussion1 minute to discuss and share
Make and Take Section #1 (page 3)
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What are our relevant roles?Recreation and Experiences?Quality of Life?Public Health?Public Safety?Transportation?Finance?The built or natural environment?
Overall Public Health and Wellness
NutritionIndividual
Constitution, Basic Preferences, Security, and
Living Environment
Medical Care
RecreationCognitive, Social,
Physical, and Spiritual Activities, along with facilities
Our Fit in Overall Public Health
Lifestyle Changes• Changes in the ways we live, work, and play• Unhealthy diet and physical inactivity
The Result: Chronic diseases including type 2
diabetes, hypertension, heart disease, stroke, breast cancer, colon cancer,
gallbladder disease and arthritis
Lets make a list of Resources using our webinar attendees
What are some of the lifestyle
changes that can increase the
RELEVANCE of parks and
recreation activities, facilities, staff, programs, services and products?
Small Group Discussion
1 minute to discuss and share
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Active Living Approaches by Local Government (ICMA)
89% believe P&R dept’s should take the lead in developing communities conducive to active living
Nearly 84% supported recreation programs that encourage active living in their community
45% believe the highest priority is a cohesive systems of parks and trails and accessible neighborhood parks
Source: International City/County Management Association
Healthy Communities Research Group Surveillance and Management Toolkit
Systematic Assessment of Community Factors
Alpha Site – Bloomington, IN Beta Sites around the Country Parks and Recreation as a Public Health
SolutionNorth Carolina State University
East Carolina University
Our Role in Public Safety
Examples: Swim Lessons After school crime
reduction Midnight basketball Activation of spaces Guardians of our youth
Lets make a list of Resources using our webinar attendees
How has your agency’s role in “public safety” changed in the
past decade? Since 9/11?
Small Group Discussion
1 minute to discuss and share
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Our Role in Transportation
Trails and sidewalks Alternative
transportation◦ Walking◦ Biking◦ Skating◦ And?
Access to the community
Lets make a list of Resources using our webinar attendees
How has your agency’s role in
transportation changed in the past few years?
Small Group Discussion
1 minute to discuss and share
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Safe Routes To Play A Child-Centered Transportation Initiative
Safe Routes To Play Objectives
Community Assessment Tool – determine a community’s level of ‘active access’
Funding Mechanisms – implement Safe Routes To Play initiatives
Promote Awareness – the value of a child-centered active transportation model
Accepted Planning Practices – for transportation, community, and trails planners
Partnerships – with key government, academic, non-profit and business entities
What if all children had the opportunity to safely bicycle, ski, skate, scoot, or walk to their play destinations?
For more information, contact Cindy Heath, [email protected], 303-501-7697
How Do We Know What We Should Do?
Organizational Sustainability
Good Planning Inventory and Analysis of Possibilities
Assess Community Needs and Impacts
Economic and/or Other Benefits
Positioning and Marketing - Communications
Organizational Balance
Concepts of Sustainability
Conservation/Passive Mixed Use Active
© 2009 GreenPlay, LLC
What strategies or methods do you or does your agency use to
track or
analyze trends?
How do you Track Trends?
What things have you seen in parks and recreation lately that you might not have seen 10 years ago?
Trends Management
Resources used ROI
Direct Vs. Indirect Benefits◦ Conservation /tree canopy / wetland preservation◦ Income growth / tourism◦ Community development◦ Capacity of destination – rooms and support
Communication Increased Awareness
Economic Factors
LEVEL OF SERVICE ANALYSIS
Capacities Analysis Acreage per 1,000 Amenities only
Composite Values
Methodology (CVM) Component Based Functional analysis Access and Connectivity
Tools
Organizational Values
Societal/Community Values
Member/Staff Values
Governing Bodies/ Policy Maker
Values
Action Measures/Outcomes Responsibility Funding? Timeline
a. Initiate and utilize SBPRD Active Youth Initiative (AYI) i. Initiative has purpose and is communicated Marketing/ all staff w/ HCRGCosts are time and perhaps some printing and 2nd Quarter 2012 - ongoing
i. Create activities for youth with the families SPRPD and partners TBDBegin integrating 3rd quarter then ongoing
ii. Education outreach efforts through AYI and partners All partners TBDBegin integrating 3rd quarter then ongoing
i. Assign staff AYI Liaison and Outreach Coordinator South Bend Park Director
Possible part-time position or as support or to free up another person
Undetermined until cost and ramifications are more clear.
ii. Compile and manage master list of all orgs working with this age groupSouth Bend AYI Outreach Coordinator -Partnership organizations.
Only recognized expense is access to computer and labor
Completed 3rd quarter 2012 - ongoing maintenance
iii. Offer to collaborate for purpose – umbrella lead agency South Bend Parks AYI team
Costs are time and perhaps some printing and advertising Year Two - Launch Date
iv. Reciprocal listings of programs and missionsSouth Bend AYI Outreach Coordinator -Partnership organizations. Time and support costs
4th quarter - 2012 - then ongoing maintenance
v. Training of registration/programmers on availabilitySouth Bend Parks Offi ce Manager - Recpical partnership organizations
Absorbable in normal operations
Ongoing as the information becomes available
vi. Quarterly meeting to discuss potential alliancesSouth Bend AYI Outreach Coordinator -Partnership organizations. TBD Immediately, continuing
vii. Request specific liaisons from partnering agencies (police, schools, partners)
South Bend AYI Outreach Coordinator -Partnership organizations. Specifically R.O.C. TBD Immediately, continuing
d. Realistic/positive/media/communications campaigni. Either a completely new campaign would be launched with a new expense or existing outlets and tools would be used.
Parks Marketing/all staff/partnership agencies
Possible grant research for a larger campaign as a possiblility 2nd Quarter 2012 - ongoing
e. Utilize national tactics - Let’s Move – active families / www.livewell.org / other cities
i. Self-education on these initiatives is a critical part of the quarterly meetings and ongoing trends analysis
South Bend AYI Outreach Coordinator -Partnership organizations.
TBD - different initiatives will likely have different needs 2nd Quarter 2012 - ongoing
f. Change perception of overweight youth – realistic view of healthy BMI i. Utilize and convey healthy youth BMI for this age group
South Bend AYI Outreach Coordinator/ park programmer staff/ partner efforts
TDB - a large media compaign will have
3rd Quarter 2012 - ongoing incorporation into existing
g. Implement and communicate Safe City concepts i. Identify and find partners to implement Safe City conceptsAll City Departments and entities (current administration support?) TBD Current, ongoing
h. Prescription to Play program with physicians/hospitals i. Create program and implement outreach to medical staffThrough Partnership organizations. Having the programs and providers list
TBD - Possibly some printing costs.
Functioning program by 4th quarter, 2012
i. Provide guidelines for Food availability i. create policy guidelines for internal food availability for all affordances and support improved nutritional guideline for schools and other providers Park Administration Team staff time
2nd quarter 2012, approved by Park Board
SBPRD - Draft Warrant for Agency Action - Active Youth Initiative (AYI) Action Plan for Year Two 2012 - 2013To Increase Active Living among 10 -1 4 Year Olds - Actions That Will Be Initiated
1. Conduct an Educational Campaign to Change Culture and Perceptions
c. Ongoing organized work with partners
b. Get parents involved and educated
Action Plan Summary & Outcomes
Brainstorm and list
SPECIFIC steps you
and your agency will take to
increase your
RELEVANCE
List Your Keys to Relevance
Be the Key… Facilitate opportunities to participate
in active recreation and economic development
Provide access to parks and recreation facilities and active transportation
Take leadership to mobilize community-wide initiatives
Inform and educate public about healthy lifestyle choices and your role
Thank you for attending Keys to Relevance
Teresa Penbrooke, MAOM, CPRE
www.GPRED.org303-870-3884
Next Month… Blake Summer, Social Summer Camps This former Facebook staffer will share
social media secrets and social media ad strategies from her years working on the inside.
Do you have a social media presence that is worth reviewing? Please send me an email at [email protected] and Blake will choose and review some examples for her session.
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Have a safe and happy holiday season
Thank YOU!
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