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B O S T O N www.emetrics.org/boston/2015 Keynotes & Speakers Lookbook September 27 – October 1, 2015

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Page 1: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

B O S T O N

www.emetrics.org/boston/2015

Keynotes & Speakers Lookbook

September 27 – October 1, 2015

Page 2: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Founder, eMetrics Summit

Keynote & Bio

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association www.DigitalAnalyticsAssociation.org.

Page 3: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Jim Sterne Keynote

Keynote Presentation

Speed Networking at eMetrics Summit gives participants an efficient, effective way to meet many others and build their network.

The epoch of Market Research gave way to the era of Marketing Mix Modeling. That, in turn, was overtaken by the age of clickthroughs and pageviews. Today, customer data is generated on an unfathomable scale. Jim defines and unmasks Big Data and outlines what it takes to become a great marketing analyst. By understanding the data, the tools, the problem to be solved, the art of analysis and the art of communication, you learn how to be (or find) a great analyst and become indispensable to your organization.

Becoming Indispensable

Page 4: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Chuck Hemann is currently the Global Digital Analytics Manager for Intel

Over the last 11 years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Before joining Intel, Chuck was Group Director, Analytics for W2O Group where he was responsible for leading teams in New York and London, in addition to key client relationships with P&G, Verizon and Intel.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm’s practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm’s digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World that was released in May 2013. http://amzn.to/UF4qKi

Chuck holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.

Keynote & Bio

Global Digital Analytics Manager, Intel Corporation

Page 5: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

How does a $150 Billion company measure the success of their advertising? Chuck describes the global landscape from his vantage point managing a double handful of agencies. He outlines how Intel is organized around digital analytics, some of the struggles they experienced along the way and how it all comes together every week at the Friday Insights Meeting. David, responsible for dozens of people at OMD doing media analytics for Intel, drills down to look at data collection and analysis, and then communicating results and insights back up the chain. David paints the picture of combining attitudinal metrics with ad fraud viewability and verification data to drive global advertising decisions. Chuck and David both share their vision of what's over the horizon for Intel, from programmatically serving personalized creative to delving into addressable TV's and brain-implantable desire transference modulators.

Measuring the Advertising

Impact of a Global Brand

Keynote Presentation

Page 6: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe’s Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.

Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousand of students to the power of enterprise-level analytics over the past 10 years.

Dykes previous digital marketing experience included including positions at WPP’s Blast Radius, Lands’ End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.

Keynote & Bio

Evangelist for Customer Analytics, Adobe

Page 7: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

As Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Jennifer manages and leads a team of analysts supporting the needs across the organization including web, social, mobile and app. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. She’s currently focused on introducing data management and governance principles to improve ability to deliver actionable information from the massive amounts of data collected every day. Bringing almost a decade of experience to the table, Jennifer has worked in a range of positions within Starwood Hotels & Resorts including web analysis, segmentation strategy and online merchandising adding to her knowledge of data across the hospitality industry.

Keynote & Bio

Director, Channel Intelligence and Digital Analytics, Starwood Hotels & Resorts Worldwide, Inc. Adobe

Page 8: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Having great insights doesn’t always guarantee that your recommendations will be acted on. You need to be able to effectively communicate your findings to key stakeholders. However, despite your best efforts, most business decisions are not driven solely by logic or reason. Fortunately, human beings have been conditioned over thousands of years to appreciate and respond to a good story. As a result, the future of analytics will be ruled by data storytellers who are able to combine the science of data analysis with the art of the narrative and visualizations. In this session, Brent will walk through why data storytelling works and provide useful tips for how you can leverage its power in your next data presentation. Jennifer will share specific examples of where data storytelling has failed and succeeded at Starwood Hotels.

Data Storytellers of the World Unite

Keynote Presentation

Page 9: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Speakers

Vladimir Barash Graphika

Beverly Wright, Scheller College of Business

Eric Matisoff Search Discovery

Anupam Mishra CVSHealth

Kaitlin Marvin Progressive Insurance

Brent Dykes Adobe

Harika Guddanti Bain & Company

Barbara Coll Webmama.com Inc.

Matthew Simpson New York Daily News

Lee Feinberg DecisionViz

Jill Grozalsky Verndale

Melissa Shusterman Comcast

Tim Wilson Analytics Demystified

June Li ClickInsight

Russell McAthy Deliver Insight

Jim Novo The Drilling Down Project

Laura Patterson Vision Edge Marketing

Heather Blythe Cox Media Group

Mateusz Waligórski University of Social Science and

Humanities (SWPS), Warsaw

John Lovett Demystified

Julien Coquet Hub’Scan Inc.

Amy Buckner Chowdhry, AnswerLab

Stéphane Hamel Consultant

Alysia Caccuro MaassMedia, LLC

Page 10: Keynotes & Speakers Lookbook B O S T O NKeynotes & Speakers Lookbook ... (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently

Be part of the eMetrics Summit

Boston – Seaport World Trade Center

September 27 – October 1, 2015

Register: www.emetrics.org/boston/2015/register

Join Us