keynote: timothy corrigan the big reveal: everything you wanted to know about building a successful...
TRANSCRIPT
timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan
Transforming Your Brand & Business
in Today’s Digital World
“TODAY’S TASTEMAKER” - ARCHITECTURAL DIGEST
TIMOTHY CORRIGAN
“A Stylesetter known for his look of European Elegance and California Cool.”
“The decorator known for refined but comfortable rooms.” -Elle
Decor
-InStyle
STAR OF DESIGN HONOREE
2017 DESIGN ICON
Showcased in over 1000 magazines and newspapers worldwide.
Building Your Brand
Social Media
Expanding Your Brand Footprint
Transforming Your Brand & Business in Today’s Digital
World
197 Offices
89 Countries
6000+ Employees
BUILDING YOUR BRAND
PositioningWhat do you stand
for?
“European Elegance Infused With California Casual.”
Elevator Pitch
Tagline
A World of Comfortable Elegance™
Brand Essence
Comfortable Elegance
ATTRIBUTES
BENEFITS
BRAND ESSENCE
PERSONALITY
VALUES
Visual Branding
Visual Branding: Images Convey Quality
Brand ExperienceExpectationsMemories
StoriesRelationships
= Consumer’s Choice
+
____________
“Oh, that’s the __________ that ________________.”
blogdesign firmmagazinestorewebsite
People are willing to pay more for a branded product.
Perceived Value
$12,600.00 $6,000.00
$4.09 $2.68$7.97 $2.48
Perceived ValueCommunicating Your Brand
Networking
Editor at Large
Design CentersShowroom
Events
Trade Shows
Conferences
Communicating your Brand
Panels/Speaking EngagementsGuest Posts
PodcastsVideos
Involvement: Show Houses/EventsInstagram Takeovers
PRESS: Print & Digital
Who do you want to attract?
SubscribersAdvertisers
ClientsEditors
Business PartnersEmployees
Person vs Professional
Be An Active Participant
Where are your visitors coming from?
Know Where & Where not to Focus
SEO Optimization for Blogs/Websites
Determine your target keyword phrases
Use keywords in the title, URL, meta description, headline, content and images
Make sure your blog is mobile-friendly
Give readers the opportunity to subscribe to your blog /web site
Followers and analytics are more important then ever, because potential partners are looking at
them.
Expanding Your Brand Footprint
BRAND
A successful space is one that is comfortable, beautiful, and timeless.
TIMOTHY CORRIGAN FABRIC COLLECTION FOR SCHUMACHER
TIMOTHY CORRIGAN FURNITURE COLLECTION FOR SCHUMACHER
TIMOTHY CORRIGAN RUG COLLECTION FORPATTERSON FLYNN MARTIN
TIMOTHY CORRIGAN RUG COLLECTION FOR PATTERSON, FLYNN & MARTIN
TIMOTHY CORRIGAN COLLECTION FOR ROYAL LIMOGES
TIMOTHY CORRIGAN COLLECTION FOR THG® PARIS
Inspiration
Grand Central
Grand Central
Grand Central
Grand Central
West Coast
West Coast
West Coast
West Coast
Books
Success Stories!
Success Stories!
Success Stories!
Success Stories!
Who here will become the next mega brand?
timothycorrigan timothy.corrigan.inc@corrigantimothytimothycorrigan
www.timothy-corrigan.com