keynote slides brigit law düsseldorf 14 july 2011
TRANSCRIPT
Social Media: Sense or Nonsense?
Keynote by Brigit Law
CEO Storytellers World Wide
“A book is never finished as long as your friends are in it.”
Roald Dahl in ’The Pelican, giraffe and I’
Business Through Social Media• Insight One: It’s about Inclusiveness
• Insight Two: It demands a positive attitude to Willpower,
Democracy and Innovation
• Insight Three: It means 100% Openness & Good
Behaviour
• Insight Four: It starts with adopting Design Thinking
• Insight Five: It means control through Creative
Leadership and a Good Interface.
Markets Compared
Global2. Google.com
3. Facebook4. YouTube5. Yahoo!6. Blogger.com7. Baidu.com8. Wikipedia9. Windows Life10. Twitter11. QQ.com12. MSN13. Yahoo! Japan14. LinkedIn15. Google India16. 淘宝网17. 新浪新闻中心18. Amazon.comb19. WordPress.com20. Goolgle.de
Germany• Google.de
• Facebook• Google.com• YouTube• Ebay• Wikipedia• Amazon.de• Spiegel Online• Yahoo!• Bild.de
• WordPress
46. LinkedIn
Netherlands• Google.nl• Google.com
• Facebook• YouTube• Windows Life• LinkedIn• Wikipedia• Twitter• Nu.nl• Hyves.nl
21. WordPress
http://www.alexa.com/topsites
Facebook ismost popular
network
B2B:LinkedIn70 mln
members
Xing closest
competitor
Keeping Track
Case Study: #AskObamaExplaining deficit plan in 140 characters
Social Organisation
pays off
Obama: more than a Social Brand
Case Study: Kraft Foods Marketing for younger, digitally-engaged consumers
Interactivity Through
Polarisation
Case Study: We Tap WaterA Clear Call for Action
Clear Call for Action leads to 10 x more
fans
Case Study: NMVMultiple FB pages: ‘Corporate’ and ‘Social’
’Values’ fanpage
more popular
Case Study: Storytellers World WideStarting New Business in SME sector
Building Resilience
Storytelling, Leadership & Resilience:
Sense or Nonsense?
“To be or not to be, that is the question.”
William Shakespeare