keynote presentation - strategic marketing for islamic finance in north africa
DESCRIPTION
Keynote presentation of the white paper presented at the "Islamic Marketing & Business: Grow Your Business" conference held in Alexandria, Egypt on May, 11th 2012TRANSCRIPT
Eff
ice
pt ©
Strategic marketing for Islamic banking
in North Africa Islamic marketing and branding: Grow your business
11th May 2012
Four Seasons Hotel, Alexandria, Egypt
Dr. Walid Al-Ghannouchi
Presentation material of the white paper published on www.efficept.com
Jointly organised by
Eff
ice
pt ©
What do Islamic finance
consumers value?
RELIGIOUS COMPLIANCE
CONFIDENTIALITY
REPUTATION
CONVENIENCE
SERVICE QUALITY
Eff
ice
pt ©
Great news:
Islamic finance do COMPLY!!!
UNCERTAINTY
UNLAWFUL
TRANSACTIONS
INTEREST
and then...?
Eff
ice
pt ©
Upgrade the message for Islamic finance
ISLAM values:
SOCIAL WELFARE
FAIRNESS IN TRANSACTIONS
EFFICIENT USE OF RESOURCES UNIQUE SELLING POINT
Eff
ice
pt ©
TOMORROW’S STRATEGIC
MARKETING FOR ISLAMIC FINANCE Communication focused on the results not on the means
Eff
ice
pt ©
Share a wonderful experience with the
customers
“...in 2012, we supported 200 entrepreneurs and created 2000
jobs, thanks to YOU! (customers)...”
“... we help our 1500 customers to access to competitive housing
Islamic mortgages, will you be the next to benefit from our
services?...”
Eff
ice
pt ©
Educate through marketing and
communication
Awareness on Islamic
finance fundamentals
Understanding of Islamic
finance mechanisms
Easy to understand plain
messages
Islamic
Finance
Institution
Eff
ice
pt ©
Islam encompasses sustainability by essence
ك للمالئكة إني جاعل في الرض خليفة وإذ قال رب [30:البقرة]
ما نحن مصلحون التفسدواوإذا قيل لهم ] في الرض قالوا إن 11:البقرة ]
Eff
ice
pt ©
Example 1
“The financial sector holds a key function in society, being as it is at
the core of all savings, investment and lending activities, whether for
individuals, companies, governments or other entities. As a result,
financial institutions need to consider and define their objectives in
the broader context of society, and as a member of the community
they service. Responsible finance further requires financial institutions to
be keenly aware of the constant changes around them, so as to be able
to meet societies expectations.”
Banco Galicia, Argentina, Sustainability Report 2010.
http://www.galiciasustentable.com/GaliciaSustentable/Informe_RSC/BG_Informe2010.pdf
Eff
ice
pt ©
Example 2
We [financial institutions] can for example, (1) support the activities of
corporations and organizations that are actively engaged in CSR
activities, (2) encourage corporations to shift their activities in a positive
direction to realize a sustainable society, and (3) act as the institutional
host or entity for efforts to create a better society.
The Bank of Tokyo-Mitsubishi UFJ, Japan, CSR Report 2007
Eff
ice
pt ©
Efficept Consulting www.efficept.com Email: [email protected]
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. Efficept, Efficept Islamic Finance and Efficept consulting Logo are registered trademarks of Efficept, firm registered under Tunisian law. Designed and produced by Efficept Publication Name of the document: Strategic marketing for Islamic Finance in North Africa – presentation slides Publication number: 004-2012 Publication date: May 2012
Thank you