keynote: "how a giant became more nimble"
TRANSCRIPT
HOW DID WE DO THIS?
T U R N S O U T, T H E TA L E N T S U C C E S S F U L AT C R E AT I N G
B I G S T U F F, I S G O O D AT M A K I N G S M A L L S T U F F T O O .
I T S A B O U T T H E I D E A , T H E S T O R I E S W E W A N T T O T E L L .
B U T M AY B E W E D O N ' T W O R K T H AT
WAY, W O R K I N T H E WAY T O M A K E T H E S M A L L
S T U F F, A B U N D A N T LY ?
THE ‘ INF IN ITE PRODUCTION’ MODEL
M O V I N G F R O M M A K I N G H U N D R E D S
O F T H I N G S , T O T H O U S A N D S .
‘ I N F I N I T E P R O D U C T I O N ’
S H I F T S I N A G E N C Y P R O D U C T I O N , E M B O D Y I N G T H E
L A R G E R A G E N C Y M I S S I O N :
– W O R K W I T H T R A D I T I O N A L P R O D U C T I O N PA R T N E R S
D I F F E R E N T LY
– F O R G E N E W R E L AT I O N S H I P S W I T H C O N T E N T O U T L E T S
– M A K E M U C H M O R E O U R S E LV E S
– H AV E S C A L E - B A S E D P R O D U C T I O N O U T L E T S F O R M A S S
P R O D U C T I O N A N D C U R AT I O N
- T I E E X E C U T I O N M O R E I N T R I C AT E LY W I T H S T R AT E G Y
T H E S O C I A L S T U D I O
D A T A C R E A T I V E A M P L I F I C A T I O N
I D E A S C R A F T E D W I T H A V I E W TO H O W T H E Y ’ R E
D I S T R I B U T E D .
( W H O ?
)
W H E R E ?
( W H Y ? )
W H A T ?
H O W ?
W H E N ?
I N F L U E N C E R
S
P R
P A R T N E R S H I P
S
P A I D
E D I T O R I A L
P L AT F O R M H A C K S
C R E AT I V E T E C H
I N T E G R AT E D