keynote by mario derba at oracle day in lisbon
DESCRIPTION
Mario Derba's keynote at Oracle Day in Lisbon, November 7 2012. Overview on Oracle's strategy and Engineered SystemsTRANSCRIPT
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Navigating Complexityby Simplifying I.T.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.1
by Simplifying I.T.
Mario Derba
Regional Sales VP, Oracle Systems, South Europe
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SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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63% 21% 16%
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.3
Run the
Business
Grow the
Business
Transform the
Business
Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012
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I.T.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.4
POWER Innovation
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.4
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MobileCloudRevenues
Some Areas of Innovations Are Reshaping IT Value and Economics
Oracle Confidential
Copyright 2012, Oracle. All rights reserved.
Social Hub
ERP
CRM
HR
SCMService Integration
Revenues
Costs
5
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Complete Stack
• Best-of-Breed
• Open
• Vertical Integration
Complete Choice
• On-Premise
• Private Cloud
Oracle Strategy
• Vertical Integration
• Extreme Performance
• Engineered Systems
• Public Cloud
• Hybrid
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ASSEMBLING THE
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7
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TO WORK TOGETHER
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8
TO WORK TOGETHER
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8
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Oracle’s Architectural VisionComplete, Open, Integrated Systems
Tested, Certified, Packaged,
Deployed, Upgraded, Managed
ENGINEERED TO WORK TOGETHER
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.9
Deployed, Upgraded, Managed
and Supported Together
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CUSTOMER
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.10
CUSTOMEREXPERIENCE
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Joe Buyer
XSmart Phones
Filters Phone A Phone C
Phone B Phone D
16 to 64GB 16 to 64GB
Check Availability Check Availability
Device BrandApple (70)Samsung (66)HTC (30)BlackBerry (31)LG (24)See all7
X
Store Pickup
Store Availability
Store A 146 AvailableStore B 5 AvailableStore C 20 AvailableStore D 30 Available
Added to Cart
Black Phone A with 64GB Memory
Sale: $129.99
In-store Pickup
Billing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.11
Can anyone recommend a good
smartphone?
Phone B Phone D16 to 64GB 16 to 64GB
Check Availability Check Availability
Price$50-$100 (38)$100-$150 (25)$150-$200 (50)$200-$250 (20)
Store D 30 Available
Add to Cart
Billing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.11
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Updating Inventory
ItemPH086
ST171
HT102
QTY2347
82PR251 146
Updating Inventory
145PR251 145
Complete!
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12
HT102
OR337
NT649
ET849
TK014
NA229
HR646
PY504
TS747
LS992
825
79214832227
175153
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12
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Mservice.com
Your Account
Login
jbuyer
**********Can I help you today?
Mservice Live Chat
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13
I would like to
upgrade my services
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13
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Customer Journey Across Channels
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Web Mobile Social In-store Call centerKiosks
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Customer Journey Across Channels
Web
Mobile
Social
NEED / RESEARCH SELECT PURCHASEMAINTAIN /
RECOMMENDRECEIVE / USE
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Social
In-store
Call center
Kiosks
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Web
Mobile
Social
NEED / RESEARCH SELECT PURCHASEMAINTAIN /
RECOMMENDRECEIVE / USE
Web Experience/Portal E-Commerce & Live Help
Order MgmtStory Inventory Knowledge/Policy Mgmt
Mobile Platform
Social MarketingSocial Engagement
& Monitoring
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.16
Social
In-store
Call center
Kiosks
Social Marketing& Monitoring
Point of Service
Store Inventory
Order Mgmt
Order Mgmt
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Oracle’s Complete Customer ExperienceNEED / RESEARCH SELECT PURCHASE
MAINTAIN /RECOMMEND
RECEIVE / USE
Web
Mobile
Social
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.17
Oracle ATG Web Commerce
Oracle Knowledge Management
Oracle Cloud Social Engagement and Monitoring
Oracle Retail Pointof Service
Oracle RightNow CX Cloud Service
Social
In-store
Kiosks
Call center
Oracle WebCenter
Oracle Retail Store Inventory Management
Oracle Siebel
Oracle EndecaGuided Search
Oracle Cloud Social Marketing
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TRANSFORMATIONAL TECHNOLOGIES
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TECHNOLOGIESCloud, Mobile, and Social
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!
!40% 62% 82%1st Gen
Challenges with First Generation Clouds
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.19
!!
!! !
40 62 82
Cloud Silos
& Integration
Loss of Visibility
& Control
Security &
Data Privacy
1st Gen
Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery
Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012
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Leveraging Cloud Innovations for the Enterprise
• Offload Capital Expenditures
• Elastic Scalability
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20
• Elastic Scalability
• Enterprise Agility
• Better Resource Utilization
Challenge: How to Harmonize On-
Premise and Cloud Computing?
2
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Human
Capital
Management
Talent
Management
Sales &
Marketing
Customer
Service &
Support
Enterprise
Resource
Planning
Planning &
Budgeting
ApplicationServices
Social
Marketing
Social Engagement
& Monitoring
Social
Network
Data
& Insight
Social Services
Complete Suite of Integrated Services
Social
Sites
Financial
Reporting
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21
Database Java Developer Storage Messaging
Marketing & Monitoring Network & InsightServices
Platform & Infrastructure
Services
Sites
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Co-Mingled Data Complete Data Isolation
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COMPANY
BCOMPANY
A
YOURDATA
YOUR DATA COMPANY A COMPANY B
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APR
YOUR DATA CENTER
MAR
FEB
JAN
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.23
Flexible
Upgrades
Flexible
Deployment
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Extremely Easy-to-Use
� Flexible subscription
� Multiple Payment options
� Self-service sign-up
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24
� Self-service sign-up
� Instant Provisioning
� Self-service Control
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Proven Enterprise Grade
Hardware & Software Infrastructure
ProvisioningSaaS
Infrastructure and Architecture
VM VM
VM VM
Management Infrastructure
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.25
� Complete Stack Management
� Real-Time Monitoring and Auto Healing
� Lights Out Lifecycle Management
� Designed as Enterprise Private Clouds
� Built on Exadata & Exalogic
� Secure, Reliable and Flexible Upgradability
Diagnostics
Change Management
MonitoringSocial
PaaS
2 NODERACDBMS
2 NODERACDBMS
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Customers Have Multiple Options With Cloud
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.26
Oracle delivered as private & public cloud services
PUBLIC CLOUDPRIVATE CLOUD
Oracle delivered as managed cloud services in a private cloud
Oracle delivered as subscription-based services
HYBRID CLOUD
COMPLETE CHOICE
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of staff use a MOBILEdevice for work
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.27
Source: Microsoft research as quoted in the Financial Times, September 26, 2012
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Extending Enterprise Solutions to Mobile Platforms
• Access to Enterprise Systems without Opening a
Laptop
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.28
Challenge: How to Embrace Mobile Solutions
Without Rebuilding Underlying Systems?
• Greater Productivity
• 24 / 7 Responsiveness
2
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Build Your
Own Apps
Oracle’s
Mobile Apps
APP
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.29
MOBILE STRATEGY
ORACLE’S MOBILE PLATFORM
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enterprise data at every layer—database, business logic and user interface
your enterprise
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ORACLE’S MOBILE PLATFORM
your enterprise and mobile applications
applications oncethat run on any device
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Social Business
70%
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.31
of Facebook users have “liked” a brand
70%of marketers have little understanding of social media conversations happening around their brand
Sources: “10 Facts about Consumer Behavior on Facebook” and consumer behavior
study on Twitter, Constant Contact® and research firm Chadwick Martin Bailey
Alterian’s 8th annual marketer survey, 2011
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Social Engagement: Channels and Technologies
FacebookAdvertisements
Curation
Mixi
U R L S h o r t e n e r s
Search Engine Optimization
Ga d g e t sPromotions
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I ns tagram
G o o g l e +
GamesMixiSocial Marketing
S o c i a l P u b l i s h i n g
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Renren
Promotions
YouTubeLinkedIn
T u m b l r
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PinterestFacebookAdvertisements
Curation
Mixi
U R L S h o r t e n e r s
Search Engine Optimization
Ga d g e t sPromotions
Social Interactions: Orchestrate and Engage
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.33
I ns tagram
G o o g l e +
GamesMixiSocial Marketing
S o c i a l P u b l i s h i n g
Renren
Promotions
T u m b l r
TwitterCopyright © 2012, Oracle and/or its affiliates. All rights reserved.33
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Social Collaboration
• Make it easier to collaborate
• Leverage the collective wisdom
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.34
• Make better decisions more quickly
Challenge: How to Use Social
Benefits for Enterprise Problems?
3
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Social Selling
Social Marketing
Social Commerce
Social Service
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Social HR
Social Selling
Social Recruiting
Social Collaboration
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Social Selling
Social Marketing
Social Commerce
Social Service
SocialMarketing
Social Engagement Data &
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.36
Social HR
Social Selling
Social Recruiting
Social Collaboration
Engagement& Monitoring
SocialNetwork
Data & Insight
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BIG DATA
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BIG DATA
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved.38
VOLUME VARIETYVELOCITY
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VELOCITYVOLUME VARIETY
IS HARD TO FIND
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DECIDE ACQUIRE for Acquiring & Organizing Information
of New Infrastructure
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ANALYZE ORGANIZE
of New Infrastructure
Processing
Analytics
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DECIDE ACQUIRE for Acquiring & Organizing Information
of New Infrastructure
Comprehensive Big Data Solution
DECIDEANALYZEORGANIZEACQUIRE
DECIDE ACQUIRE
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.41
ANALYZE ORGANIZE
of New Infrastructure
Processing
Analytics
ExalyticsBig Data
Appliance Exadata
Hadoop
NoSQL Database
Hybrid Columnar Compression
Advanced Analytics
Analytic Applications
In-memory Processing
ANALYZE ORGANIZE
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SIMPLIFY I.T.
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SIMPLIFY I.T.
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Oracle Engineered SystemsHardware and Software, Engineered to Work Together
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EXADATA X3introducing
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EXADATA X3
DATABASE IN-MEMORY MACHINE
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What to Consider When Evaluating
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Oracle’s Approach
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ApproachSimplification
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Oracle’s Approach
Server Storage Networking
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ApproachIntegration
& Risk Reduction
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Oracle’s Approach
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.48
ApproachIntegration
& Risk Reduction
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Complete, automated
Intelligent service delivery
Oracle’s Approach
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.49
automated and simplified
User enabled IT service
ApproachTransformation
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Drive a new paradigm in your data center
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This is the start of your journey with Oracle as your partner
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MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia SrlViale Fulvio Testi, 136 Phone +39 02.24959.63020092 Cinisello Balsamo (MI) [email protected]
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20092 Cinisello Balsamo (MI) [email protected] www.oracle.com
Twitter: @MderbaPersonal Site: www.marioderba.com
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