Richard Metcalf

Business Development Director

Joule

richard.metcalf@jouleww.com

Making Mobile Work For Clients

Roadshow15: Key Developments in Mobile Advertising 2011-2012

14thth April 2011

About Joule

• Founded in 2006

• A WPP agency

• 100% focused on mobile

• Staff integrated into Group M agencies

• Highly experienced management team who has executed hundreds of mobile campaigns

• In-house, technology-agnostic executional capabilities

Joule is a full-service mobile marketing agency focusing on the creation, execution and activation of mobile marketing campaigns.

Planning a Mobile Campaign

3

StrategyStage 1

BriefStage 2

ConceptStage 3

User JourneyStage 4

Measurement & MetricsStage 5

Stage 1: Strategy

4

Stage 2: Brief

5

• Target Audience

• Campaign Objectives

• Territories

• Other Media

• Creative

• Timescales and budget

Stage 3: Concept

6

Stage 4: User Journey

7

• Promotion

• Engagement

• Ongoing dialogue

• Viral

• Drive to purchase

Stage 5: Measurement &Metrics

8

Job Well Done!

9

The End

10

Thank You