The things you usually find in a text, they make up the text and

give it it’s characteristics.

The means of communication, such as Radio, TV, newspaper pr magazines that reach or influence

people widely.

This means using a name or label which our audience has used

before we evoke a meaning for our audience.

Using a name or label which our audience has used before we

evoke not only the meaning we intend but also a varying range of

personal memories of other occasions when the word has been

uncounted.

Within the media is how you represent yourself or something

towards an audience. Its a portrayal of someone or

something in a particular way.

Is a preconceived and over-simplified idea of the character which typify a person, place or

thing.

Is the term for any category based on some set of stylistic criteria.

Genres are formed by convections that change overtime as new

genres are invented and the use of old ones are discontinued.

Notice how a poser comprises of 1 part of star actors names, 2nd

part main image and film title and finally 3rd part production credits

Straight lines, Star

What is your eye first drawn to?

Prepares audiences for the big opening, limited text, often

limited images may include the movies tagline and expectations

of the big event.

Has more colour, better image, more text, tag lines, layout and

composition

Sound that is visible on the screen

Low key lighting: System of lighting in which shadows are not

eliminated by full lighting, but used to add to the overall visual

effect of the mise en scene.