key trends in seo that you cannot ignore
DESCRIPTION
Digital marketers across the globe are battling to survive two pronged attack led by search engine algorithms and rapid technological changes. New trends such as automation and mobile optimization have forced internet marketers to discard their most trusted SEO strategies.TRANSCRIPT
Key Trends in SEO That You Cannot Ignore
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Constantly improving search engine algorithms have given birth to new trends. It has dismantled many existing practices, and forced digital marketers to adopt a more holistic approach. Following are emerging trends in the search engine optimization landscape.
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The number of smartphones has surpassed desktop applications
More people are turning to smartphones for online purchases and making searches
A research says that if it takes more than three seconds to load, users will leave your site
So, the importance of having an mobile optimized site has hugely increased
The Google Hummingbird update has made it clear that mobile is the future of search
Mobile Optimization
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Google Panda and Penguin updates have reinstated the importance of brand
You cannot enhance online brand reputation by just focusing on link building and other old school strategies
To get results, you will have to focus on improving user experience and service
Content will be the key driver to improve ranking
A genuine well-researched article will do wonders to improve search engine ranking
The Importance of Brand and Content is Back
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By far, SEO has been mostly a manual process
It has started changing, though the change is slow
Automated SEO is relatively cheaper and faster than manual SEO
You can schedule your schedule SEO tasks, which saves you time
Though, it has limitations right now, but it will surely improve in future
Automation
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You cannot get a good rank in search just by using keywords and meta tags
Search engine optimization strategies need to be implemented with other strategies
A holistic SEO process focuses more on how search users engages with brand
For example, things like long-tail keywords have become important for conversion
SEO gives better results if it is backed by SMO
SEO is Becoming a More Holistic Process
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