key trends in seo that you cannot ignore

Download Key Trends in SEO That You Cannot Ignore

If you can't read please download the document

Upload: ve-robin

Post on 21-Jul-2016

213 views

Category:

Documents


1 download

DESCRIPTION

Digital marketers across the globe are battling to survive two pronged attack led by search engine algorithms and rapid technological changes. New trends such as automation and mobile optimization have forced internet marketers to discard their most trusted SEO strategies.

TRANSCRIPT

Key Trends in SEO That You Cannot Ignore

www.virtualemployee.com

www.virtualemployee.com

Constantly improving search engine algorithms have given birth to new trends. It has dismantled many existing practices, and forced digital marketers to adopt a more holistic approach. Following are emerging trends in the search engine optimization landscape.

www.virtualemployee.com

The number of smartphones has surpassed desktop applications

More people are turning to smartphones for online purchases and making searches

A research says that if it takes more than three seconds to load, users will leave your site

So, the importance of having an mobile optimized site has hugely increased

The Google Hummingbird update has made it clear that mobile is the future of search

Mobile Optimization

www.virtualemployee.com

Google Panda and Penguin updates have reinstated the importance of brand

You cannot enhance online brand reputation by just focusing on link building and other old school strategies

To get results, you will have to focus on improving user experience and service

Content will be the key driver to improve ranking

A genuine well-researched article will do wonders to improve search engine ranking

The Importance of Brand and Content is Back

www.virtualemployee.com

By far, SEO has been mostly a manual process

It has started changing, though the change is slow

Automated SEO is relatively cheaper and faster than manual SEO

You can schedule your schedule SEO tasks, which saves you time

Though, it has limitations right now, but it will surely improve in future

Automation

www.virtualemployee.com

You cannot get a good rank in search just by using keywords and meta tags

Search engine optimization strategies need to be implemented with other strategies

A holistic SEO process focuses more on how search users engages with brand

For example, things like long-tail keywords have become important for conversion

SEO gives better results if it is backed by SMO

SEO is Becoming a More Holistic Process

[email protected]

(+1)- 877 697 8006

www.virtualemployee.com