key to success for fundraiser of an ngo cambodia fundraising network2014
TRANSCRIPT
Key to Success for Fundraiser of
an NGO
Cambodia Fundraising Network 2014
Contents1. Introduce Me, 2. Introduce CFA/N “Cambodia Fundraising Association/
Network”3. Key to Success for Fundraiser of an NGO in Cambodia
a) Understanding 7 Strategies in doing fundraising for Cambodia
b) Make your program to be a uniqueness Via Program Model Canvas
c) Develop / Have a SMART Fundraising Strategy Pland) Develop / Have the Fundraising & Communication
Materiale) Make / Match Donors list to your programf) 4 Stages in making approach for Fundraisingg) Start Hunting, Connecting, Practicing, Activating,
Propose for getting fund in4. Tips and Other Supports to be an effective fundraiser
1. Introduce me
Name : Yoeung SarathExperience: 16 Years (Marketing, Management,
Fundraising, Business consultancy). Thailand, Beijing, Singapore, Netherland, Cambodia.
Currently: A Fundraiser for ICS Asia (Full time staff) A Chairman of CFA/N (2014-2015) A Board member of Teuk Samreth Organization 2 Other requested for a board member
(Consider)
2. Introduce CFA/N “Cambodia Fundraising Association / Network”
Objective :1) Support on Funding Solution in Cambodia for a
sustainable development within Cambodia.
2) Create an opportunities for NGOs, CSOs, CBOs, SE, SB, Researcher, Academic Institution, to access for network, strategic partnership collaboration, funding.
3) Link NGOs, CSOs, CBOs, SE, SB, Researcher, AI, to GFA/N “Global Fundraising Association/ Network”
The Current CFA/N:O 30+ Members
organization (INGO, LNGO)
O 60+ requesting to be member (Considering)
O Get Strong Support from Resource Alliance (an expertise fundraising agency in UK)
O 6 Professional Fundraisers from different entities moving CFA/N forward (one of them from Funding donor agency of crowd funding call “StartSomeGood”)
3. Key to success for a fundraiser of an NGO in Cambodia
How can you be that person ?
What do you need to know ?
Who can help you to become that person ?
Where could you find that support?
What is Fundraising ? Is Raising Fund
What is Fund?Is :
OGrantsOLoanOInvestmentOEquity
3. a) Understand 7 Strategies of Doing Fundraising
How many way we could raise Fund?There are 7 ways:1. Applying for a Fund : ( Foundation, AID, Bi-lateraial,
Multilateral……)2. Do matching Fund : ( Bank, Club Rotary or Lion,
Foundation…….)3. Do Crowd Funding : (Online via Global giving, 1% Club,
StartSomeGood……)4. Plan giving or Benchmark fundraising : (Donation
Box, Sponsorship program, Yearly Donation, Individual)5. Corporate Fundraising Events : (Charity Concert, Sport
Events, Marathon, Cycling, Football, Challenge Event, Ice Bucket challenge…)
6. CSR Fundraising : (Share % or $ from the sale target with company ( Hotel, Water, Product, Service, Ticket, …..)
7. Create a Social Business or Enterprise : (working together with Communities, Selling product or service of NGO, Solving the social issue in a social business model)
3. b) Make your program to be a uniqueness Via Program Model Canvas
Program Model Canvas of NGO
Key partner Key activities Program / Value proposition Program Objective Target Beneficiary
Key resource Channels/ Key approach
Cost structure Funding stream
3. c) Develop / Have a SMART Fundraising Strategy Plan
1) Summary of project, clear goal and objective of project
2) Describe why you need to do fundraising ?3) Budget in brief : Input $$, Key Activities, Outcome4) Fundraising goal: Year 1, and year 2, 3,4 year plans5) Choose Strategy to do fundraising6) Approaching plan for fundraising : Stage 1, 2, 3, 47) Develop fundraising and communication material8) Cost analysis for fundraising9) Activate the plan into practice (Start approaching,
hunting, Connecting, propose to get fund in)
3.d) Develop / Have the Fundraising & Communication Material
1. Short Video or Presentation : (The Cause & Issue, The Affect, The Solution, The Sustainability).
2. Website : 2 Contents ( For Donors or investors, and for Beneficiary)
3. Factsheet : (telling your NGO, The issue, Solution, program implementation strategy, outcome, photos, contact)
4. Concept Note , proposal, or Business plan: (Short but telling all information donors need)
5. Social Media : ( Facebook, Linked In)
3. e) Make / Match Donors list to your program
Donors list within Cambodia:O Resource mobilization from CCCO Name list of Embassies & Development
partner in CambodiaO List of Giant Companies in Cambodia
Donors list globally or international :O Make research using internet base / Funder
baseO Make research using online database / System
3.f) 4 Stages in making approach for Fundraising
O Stage one : Make donor identification or evaluation (Short list donors)
O Stage two : Raising awareness (Emailing, Calling, Meeting)
O Stage three : Exploring an opportunityO Stage four : Making an agreement
( Submit application for funding)
3.g) Start approach, Hunting, Connecting, Practicing, Activating, Propose for getting
fund in
O Make sure you have the right donors listO Make sure you assign the right person to
do the taskO Make sure you have all material needO Make sure you implement follow by the
plannedO Delegate the task, follow up, motivate
your team to do itO Monitor and evaluate the result every 3
months
4. Tips and Other Supports to be an effective fundraiser
1. Tips and format to write a very good concept note, Proposal, Business plan
2. Tips and format in writing an email to build relationship and start connection (Start from 0 – to have good relationships)
3. Tips for sample format letter writing to request for an appointment
4. Sample format of : o Format Model program Canvaso Sample format fundraising strategy plan for an NGOo Sample format for fundraising & communication materialo Format to make / match donors list o Format & Lesson in 4 stages making approach from 0 - get fund ino Guidance on how to do hunting, connecting, practicing, activating to
feel confident on fundraisingo Format and indicator to monitor and evaluate fundraising result
ConclusionSo if you :
1. Understanding 7 Strategies in doing fundraising2. Able to translate your program to be a uniqueness3. Have a SMART Fundraising Strategy Plan4. Have the Fundraising & Communication Material5. Have a Donors list which match to your program6. Feel confident in making approach for Fundraising by
using 4 Stages to do it7. Use all tips to do all the work8. Start Hunting, Connecting, Practicing, Activating,
applying
You will be able to get fund support to your program or NGO in a short or certain period.
Contact me for any support need: O Name : Yoeung SarathO Email : [email protected]
[email protected] Skype : yoeung.sarath O TeL : 012 339 235 / 010 339 235O Facebook : Sarath YoeungO Linked In : Sarath Yoeung