key success factors for european associations
DESCRIPTION
Presentation given by Mark Dober summarizing new research on key success factors for European Associations, on behalf of Ellwood & Atfield. The presentation was given at the 2011 AGM of the European Society of Association Executives (ESAE).TRANSCRIPT
Presentation to the AGM of the European Society of Association Executives (ESAE)
KEY SUCCESS FACTORS FOR EUROPEAN ASSOCIATIONS Brussels 2011
About us
2
The
E & A
Team
“Ellwood and Atfield is the only specialist executive search firm focused on communications and public affairs to have a dedicated office in Brussels”
About me
3
Mark Dober
Senior Director, Ellwood & Atfield
Managing Partner, Dober Partners
21 years working in EU Public Affairs and Communications
European Founder of APCO Worldwide
Advised over 20 European Associations from BUSINESSEUROPE to EFPIA
4
2011 Remuneration Report
The 4 Key Success Factors for European Associations
1. Demonstrable value for membership
2. Effective leadership
3. Proactive EU public affairs
4. Integrated communications
Key Success Factor 1 Demonstrable Value
Added value
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Key Success Factor 2 Effective Leadership
Effective Leadership
10
7 Attributes of a Super DG
11
12
7 Attributes of a Super DG
13
7 Attributes of a Super DG
Key Success Factor 3: Proactive EU Public Affairs
15
Key Success Factor 4: Integrated communications
Integrated Communications
17
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