Key Principles and Message Map

Key Communication PrinciplesYour audience is skeptical about the direct selling industry as a whole—so keep their perspective in mind when you are communicating with them

Because they often think messages are… Always take care to…

“Too good to be true”Keep it real

Be straightforward and don’t overstate

“Too little information”Back it up

Provide Specifics that alleviate concerns

“Too much, too soon”Ease them in

Meet them where they are today

Recommended Communication Do’s and Don’tsDON’TS DO’S

DON’T describe your products and innovationin over-the-top language

DO give specifics on what your products do,how they work, and why people love them

DON’T just tell them you’re a strongand a growing company

DO show that you are a strong and a growing company, with specifics and third-party credentials

DON’T make their progress at Nu Skin soundtoo fast or easy – like “overnight success”

DO acknowledge that it’s hard work–but hard work that can pay off

DON’T just focus on the success you enjoy today DO focus on the steps you took and the supportyou had to get where you are today

DON’T bring up long-term implications too early,like making Nu Skin their sole source of income

or having their own team of distributors

DO emphasize that success can happenat every level, on their own terms

In a Nutshell

MessagingPrinciples

Keep it realBe straightforwardand don’t overstate

Back it upProvide specifics that

alleviate concerns

Ease them inMeet them where

they are today

Nu Skin makes anti-aging products that address the sources of aging. We’re constantly investing in innovation that grows the company, and creates opportunities and rewards for our sales leaders.

Your Message Map

Messaging Order

Innovative ProductsOur commitment to innovation

allows us to put tomorrow’s anti-aging products in the

hands of consumers today.

Trusted CompanyWe have a 30-year track

record of financial stability, transparency, and growth.

Individual SuccessYou can get started at your own pace,

and get support along the way, ultimately enjoying more flexibility

and financial freedom.

Your Message Map

Key Talking Points

• Nu Skin relies on more than 75 in-house scientists who collaborate between the company’s labs and R&D facilities in the U.S. and Asia.

• Nu Skin products are designed to address the sources of aging, not just the outward signs.

• We address aging from the inside and the outside, going beyond wrinkles to provide customers with a full-spectrum of anti-aging solutions.

• [Product results example] In a clinical trial, Nu Skin scientists tested people before they started using ageLOCTrue Face Essence Ultra—100% of participants said their skin looked younger in one week.

• We’re so confident in our products, that we offer a full money-back guarantee.

• In the last five years, we’ve nearly doubled in size, growing our revenue by 96 percent.

• More than 30 years in business; publicly traded on the New York Stock Exchange since 1996.

• A+ rating by the Better Business Bureau.

• Nu Skin was recognized by Forbesmagazine as one the most trustworthy companies in America (2010).Based on our growth in 2013, Fortuneranked Nu Skin #68 among the fastest growing companies in the U.S.

• [Mention last] Through the company’s Nourish the Children initiative, our distributors and employees have donated more than 400 million meals to malnourished children around the world, including here in the U.S.

• Success starts at every level. Imagine how your life would be impacted by a little extra income every month.

• Nu Skin allows you to build your own business with much lower risk than a typical business. It takes hard work to succeed but it’s worth it.

• Nu Skin pays its sales leaders more than 40% of company revenue as sales compensation and incentives.

• Since 1984, Nu Skin has paid nearly $12 billion in sales compensation and incentives

• [Personal testimonial] Nu Skin offered me the flexibility to put in the hours I wanted to, when I wanted to.

• [Personal testimonial] I learned the ropes with the support of my sales leader, who helped me come up with ways to start conversations and make more connections.

INNOVATIVE ANTI-AGING PRODUCTS

YOUR PATH TO SUCCESS

A TRUSTED COMPANY PARTNER

Nu Skin’s COMMITMENT TO INNOVATION delivers TOMORROW’S ANTI-AGING PRODUCTS in the hands of consumers TODAY.

MORE THAN 75 IN-HOUSE SCIENTISTS FROM MORE THAN 30 DISCIPLINES

STATE‐OF‐THE‐ART LABS IN THE U.S. AND ASIA

Aging Signs & Symptoms

Aging Sources

TRADITIONAL APPROACH TO ANTI-AGING SCIENCE

NU SKIN APPROACH

TO ANTI-AGING

SCIENCE

Treat signs & symptoms

Identify and address the sources of aging

PERSONAL CARE

NUTRITION

Addressing aging from BOTH INSIDE AND OUT

EXTENDED BATTERY LIFE

WIRELESS CONNECTIVITYiPAD SCANNER APP

500+ SCANS ON 1 CHARGE

Awarded by Business Intelligence Group as a 2015 Top Innovation.

Awarded 2014 IDEA bronze award

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ROBUST PRODUCT PIPELINE

2015 2016

MONEY‐BACKGUARANTEE

If you are not satisfied with your purchase, return it within 30 days for a full refund. Certain terms and 

conditions may apply.

30‐DAY

For full terms and conditions, go to https://www.nuskin.com/content/dam/global/library/pdf/us_nsp

x_refund_policy.pdf

• Founded in 1984

• Publicly traded on the New York Stock Exchange

• Operations in 54 Markets

2009 2014 2020

$5.6 BILLION

$1.3 BILLION

$2.6 BILLION

NU SKIN REVENUE GROWTHAPPLYING HISTORICAL GROWTH RATES TO THE FUTURE

If Nu Skin continues its current 5-year growth rate…

40%More than

of company revenue paid directly to sales leaders

in sales compensation and incentives $14 BILLION

Since 1984, Nu Skin has paid nearly

COSTS

• Capital requirements

• Intellectual property

• Product distribution

• Inventory management

• Accounts receivable

• Employees

• Personal guarantees

• Hard Work

• Time Commitment

• Management and Leadership Skills

Nu Skin assumes this risk

BUSINESS COSTS AND BENEFITS

BENEFITS

• Potential for either 

supplemental or substantial 

income

• Global opportunity

• Home-based business

• PEACE OF MIND

YOUR NU SKIN JOURNEY

USE THE PRODUCTS

SHARE THE PRODUCTS

HELP OTHERSBUILD A TEAM

2013 AVERAGE MONTHLY COMMISSIONSAs with any other sales opportunity, the compensation earned by Distributors  varies significantly and is based upon the time Distributors devote to the business, as well as their leadership, management and sales skills. Generating meaningful compensation as a Distributor requires considerable time, effort, commitment and skill. This is not a get rich quick program. There are no guarantees of financial success.The average commission paid to U.S. Active Distributors each month was $119.36, or $1,432.30 on an annualized basis. In 2010, the average monthly commission paid to U.S. Active Distributors who earned a commission check was $905.57, or $10,866.88 on an annualized basis. basis. Note that these figures do not represent a Distributor’s profit, as they do not consider expenses incurred by a Distributor in the promotion of his/her business and do not include retail markup income. On a monthly basis, an average of 13.18% of U.S. Active Distributors earned a commission check. Active Distributors represent an average of 39.74% of total distributors.

SUPPORT AND MENTORING

WELCOME TO YOUR FUTURE

INNOVATIVE ANTI-AGING PRODUCTS

YOUR PATH TO SUCCESS

A TRUSTED COMPANY PARTNER