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    TECHNOLOGY VENTURESKEY LEARNING & REVISING APPROACH

    CHAPTER-1: CAPITALISM AND THE TECHNOLOGY ENTREPRENEUR

    1. Entrepreneurs2. Challenge3. Elements of the ability to overcome a challenge4. Opportunity5. Entrepreneurship and its types !ncremental"!nnovative"!mitative"#ent

    $ee%ing &enture'(. )our $teps to start a business *he $+eet $pot',. )ive Characteristics of an attractive opportunity-. Eight $%ills of Entrepreneurship. Entrepreneurial Capital and the &alue of &enture1/.Entrepreneurial Competence11.Entrepreneurial Commitment

    12.Economic &alue13.0ar%et &alue14.Economics Economic $ystem15.roductivity1(.atural Capital1,.)inancial Capital1-.!ntellectual Capital1.#elationship Capital2/.*he no+ledge Economy21.*hree elements of intellectual capital!C' of an organiation22.*heory of )irms 6usiness23.7ynamic Capitalism24.Creative 7estruction25.7ynamic 7ise8uilibrium

    CHAPTER-2: OPPORTUNITY & THE BUSINESS SUMMARY

    1. Opportunity2. Opportunity ull3. Capability4. Capability ush5. ine Categories of Opportunity(. $ources of 7iscontinuities,. *rend Opportunities-. Convergence. #e8uired Capabilities of the Entrepreneurial *eam1/.9 :tility )unction11.Entrepreneurial 9ttractiveness !nde;12.$ocial Culture trends

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    1,.:tility )unction1-.Entrepreneurial 9ttractiveness E9' !nde;1.>uiding principles for selecting >ood Opportunities2/.Opportunity Cost21.)ive step rocess of evaluating an opportunity22.Critical asset of an entrepreneur

    23.7ecision 0atri;

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    1.osition in !ndustry2/.*hree *ypes of Competitive *actics21.0atching tactics to 0ar%ets22.Emergent 0ar%ets23.7etermining successful $trategies24.Consumption $e8uence

    CHAPTER 5: INNOVATION STRATEGIES

    1. )irst 0overs &ersus2. 0ature >ro+ing $trategies3. )ollo+er $trategy4. Concept of ?indo+ of Opportunities5. $ense of :rgency Cycle(. !mitation,. artnership 9lliances-. &alue et+or%. CreativeB Creative EnterpriseB Creative rocess1/.!ntuitive erson

    11.e+ton ersonal 7igital appliance 79'12.!mportant"#adicalness"atent $cope of !nvention13.)actors that drive you to e;ploit an independent invention14.e+ 6usiness formation process for an invention15.*echnology1(.!nnovation ,Competition Cycle for 0ar%et $hare1,.9rchitectural"!ncremental" Component or 0odular"#adical or 7isruptive

    !nnovation1-.=ead :sers1.Elements of an attractive strategy2/.$teps to achieve favorable technology innovation

    CHAPTER 6: RISK & RETURN

    1. #is% !ts *ypes2. :ncertaintyB its four level $ources of :ncertainty3. #egret4. #is% 9dusted &alue of &enture5. 0anaging #is% :ncertainty(. $trategic #is% 0anagement,. Eliminating #is% and #e+ard-. $cale of a Arm. Economies of $cale1/.$calability11.Capacity D ?or%ing Capital of the )irm12.$cope of a Arm13.Economies of $cope14.*hroughput15.et+or% Economies1(.&ale of et+or%1,.!ncreasing #eturns1-.et+or% of )ive odes and Eight =in%s1.7isruptive 9pplication

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    2/.#is% &$ #eturnCHAPTER 7: VENTURE CREATION & BUSINESS PLAN

    1. )ive $tep rocess for establishing ne+ venture2. Elements of 6usiness lan3. *en Common mista%es or gaps in business plans4. Cluster Cluster 7ynamics

    5. Clusters 6oundaries(. $ocial"Economic"atural Capital,. *riple 6ottom line-. *hree )actors ?hich determines 8uality of life on earth. $ocial Entrepreneur1/.$ocial &irtue 0atri;

    CHAPTER : INDEPENDENT VERSUS CORPORATE VENTURES

    1. $mall"iche"Figh>ro+th"#adical !nnovation"onroAt 6usiness"Corporatee+ &enture C&'

    2. !ndependent &enture3. )amilyO+ned 6usiness 9dvantages 7isadvantages

    4. )ranchise )ranchisor5. 6usiness)ormat )ranchie(. *rade ame )ranchie,. roduct7istribution )ranchie-. Characteristics $trength and !ncentives of C&. Cannibaliation1/.9bsorptive Capacity11.!ncentive for corporate Entrepreneurs12.$pinOG :nit13.Champion14.#esource *ransfer rocess Champion15.*ypes of 6usiness Opportunities

    1(.Establishing Condition for C&1,.$teps to establish C&1-.Eight *ypes of !nnovation1.=ife Cycle of 0ar%et

    CHAPTER !: KNO"LEDGE# LEARNING & DESIGN

    1. no+ledge of Organiation2. !ntellectual Capital3. no+ledge Creation and $haring in )irm4. no+ledge 0anagement5. Competitive !ntelligence(. =earning Organiation,. Entrepreneurial =earning rocess Conceptual Operational =earning-. 7esign of roduct and its rocess. Overall 7evelopment rocess < )ive ractices1/.:sability 11.)ive )actors of :sability12.#obust roduct13.0odule14.7ominant 7esign

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    15.roduct latform1(.rototypes #apid rototyping1,.rototype 7evelopment rocess1-.$cenarios !ts Elements

    CHAPTER 1$: LEGAL %ORMATION & INTELLECTUAL PROPERTY1. $teps of Establishing )irm2. *a;able on*a;able )irm3. Corporation !ncorporation4. !nternal #evenue $ervices !#$'5. $ole roprietorship(. artnership,. $toc%-. Companys ame. !ntellectual roperty1/.*rade $ecrets11.$ecrecy

    12.atents13.:tility"design"lant"6usiness 0ethod atents14.7eveloping a patent strategy15.*rademar%1(.Copyrights1,.=icensing

    CHAPTER 11: THE MARKETING & SALES PLAN

    1. $teps to get #ecognition 9cceptance in 0ar%et2. 0ar%eting 0ar%eting lan $i; Elements'3. 0ar%et $egment $egmentation4. 6uilding 0ar%eting $ales lan

    5. ositioning ositioning 0ap ositioning $tatement(. roduct OGering,. :$ 6est Customer-. 0ar%et #esearch 0ar%et #esearch rocess. 0ar%et otential )ocus >roup1/.$ales )orecast11.Conoint 9nalysis12.6rand E8uity13.roduct ricing olicies14.0ar%eting 0i; and its elements4'15.ricing 0ethods 3'1(.romotion1,.&iral 0ar%eting" ?ord of 0outh 0ar%eting1-.9dvertising1.6u romotion2/.C#0 *otal mar%eting EGort21.Customiation22.7iGusion of !nnovation 7iGusion eriod23.)ive Characteristics of !nnovation24.Crossing the Chasm

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    CHAPTER 12: THE NE" ENTERPRISE ORGANIATION

    1. e+ &enture *eam2. *eam )ounders3. Organiational 7esign4. Elements of Organiation

    5. Organic Organiations(. #elational Coordination,. Collaborative $tructure-. =eadership , *raits of =eaders. 7irective"$upportive"Coaching"7elegating 6ehavior of =eaders1/.Crucibles11.Characteristics of an EGective *eam12.$i; )actors of $ocial !nteraction of *he *eam13.0anagement and pattern recognition by 0anagers14.Emotional !ntelligence !ts four element15.$elf0anagement1(.#esonant =eaders

    1,.Organiational Culture"&alues "orms"#ituals1-.$even rinciples of *rust1.rinciples of erformance 6ased Culture2/.$ocial Capital21.#etaining *alent in the company22.$toc% Options23.#estricted $toc%s24.6oard of 9dvisors25.)ive goals of EGective 6oard rocess

    CHAPTER 13: AC'UIRING# ORGANIING & MANAGING RESOURCES

    1. Credibility Cycle

    2. =egitimacy its sources3. Credibility4. ersuasion !ts rinciple5. Criteria for =ocation $election(. Characteristics for !nnovation in a cluster $etting,. =ayout-. )acility lanning. *ele+or%1/.!nternet"ECommerce"ortal11.ersonaliation"Customiation"&ersioning12.Fybrid 0odel 6ric%s Clic%s13.&alue Chain of )irm )rom Concept to Customer'14.&ertical !ntegration15.&irtual Organiation1(.Open9rchitecture &alue Chain1,.*as%s Core and Conte;t1-.ey Characteristics of ne+ 6asic *echnology

    CHAPTER 14: THE MANAGEMENT O% OPERATIONS

    1. *he &alue Chain !nformation )lo+

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    2. E&9Economic &alue9dded 0easure3. $trategic 9ssets4. :nderstanding *he Customer( oints'5. OE0 Original E8uipment 0anufacturer'(. =ogistics,. 6*O 6uild to Order'

    -. OperationB rocess 6usiness 9lignment. Ergonomics1/.Operational E;cellence11.Huality"#eliability")le;ibility"On*ime $peed12.&alue Obective $ubective13.$upply Chain 0anagement14.=ean $ystem15.I!* Iust!n*ime' 9pproach1(.*hroughput EJciency1,.*he &alue ?eb < $eries of 6usiness 9ctivities1-.$trategic Control1.6alanced $corecards

    2/.>ant Chart

    CHAPTER 15: AC'UISITIONS# MERGERS AND GLOBAL BUSINESS

    1. 9c8uisition2. $ynergy3. 6oo% &alue of Company4. 0erger5. Oligopoly(. )ragmented 0ar%et,. Foriontal &ertical 0erger-. >eographical E;tension of Company. *echnological ac8uisition

    1/.!ntegration of )irm !ntegration 0anager #oles'11. #ules for ac8uiring and ac8uired Arm12.=ocal D #egional $trategy13.0ultidomestic">lobal"*ransnational"!nternational $trategies14.)orms of Entry 0ode into !nternational 0ar%ets15.0etanational Company1(.)orces Conse8uences of >lobaliation

    CHAPTER 16: THE PRO%IT & HARVEST PLAN

    1. #evenue"#evenue 0odel2. roduct $ales 0odel3. $ubscription #evenue 0odel4. 9dvertising #evenue 0odel5. *ransaction )ee #evenue 0odel(. 9Jliate #evenue 0odel,. roAt roAt 0odel-. &alue >rid. &alue of roduct roAt1/.0etric11.roAt margin

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    12.!nstalled 6ase roAt 0odel13.Cash )lo+14.Entrepreneurial !ntensity15.Organic >ro+th1(.#eturn on Capital#OC'1,.#eturn on E8uity #OE'

    1-.Characteristics e;hibited by Entrepreneurial *eams that see% high gro+th1.$ources of >ro+th2/.Operating =everage )ormula'21.Farvest lan22.E;it $trategy23.$un% Costs and 7ecision *ree24.E$O

    CHAPTER 17: THE %INANCIAL PLAN

    1. 6ase Case2. essimistic case3. ro )orma

    4. E8uity5. 6oo% &alue 0ar%et &alue(. $teps to 6uild up )inancial lanK $ales )orecastB Costs )orecastB !ncome

    $tatementB Cash )lo+ $tatementB $ales roectionsB 6alance $heets and =$tatement .

    ,. 6rea%even 9nalysis-. roAtability < #O! #OE #eturn on E8uity' #eturn on #evenues#O#'. #etained Earnings1/.7ividends11.7iscount #ate12.)inancial $tatement

    CF9*E# 1-K $O:#CE$ O) C9!*9=1. !O2. ?or%ing capital3. Options Opportunities4. #eal Option5. Option value" !ntrinsic &alue"et resent &alue &'(. =ife of Option,. &olatility":ncertainty rinciple-. 7iscount #ate. =evel of e;ercise price1/.Calculation of option value 6lac%$choles )ormula 6inomial 0odel11.E8uity Capital12.7ebt Capital13.$ources of Capital14.6ootstrap )inancing15.$eed Capital1(.9ngels &enture Capitals1,.!nvestment stages1-.$taged"hased )inancing1.=imited *erm 0oney

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    2/.#eturn Farvesting21.0ilestones22.6ubble23.$teps for &enture Capital 7eal24.C& Corporate &enture Capital'25.&aluation #ule < 3 methods

    2(.et &enture &aluation rule2,.E #atio2-.Capital return2.referred $toc%3/.7ebt )inancing31.!ssues to 6e $olved ?ithin the *erms of 7eal32.$EC $ecurities E;change Commission'

    CHAPTER 1!: PRESENTING THE PLAN & NEGOTIATING THE DEAL

    1. itch"Elevator itch2. &enture $tory < 3 $tages3. 7ramatic ConLict

    4. )our art itch5. )our step 0ethod of ersuasion(. 1/"2/"3/ #ule of resentation,. ine Huestions to 6e ans+ered in 6plan-. 9 $ample 1/ resentation. 7ue 7iligence1/.*erm $heets11.egotiation 4 rinciples12.0ethod of ersuasion < 4 $tep13.!ntegral nature of 6lan

    CHAPTER 2$: LEADING A TECHNOLOGY VENTURE TO SUCCESS

    1. 9sset &elocity2. ( Huestions for !mplementation3. 6usiness !nde;4. 7ivision of *as%0ust"$hall"$hould">ood *o 7o'5. , $teps to 6uild >reat Companies(. $tages of 6usiness $tartup"ta%e oG">ro+th"$lo+ing gro+th"0aturity',. E;ecutive $uccession #elay race 9nalogy-. 9daptive Enterprise. Characteristics of $uccessful CEOs1/.=earning Organiation"$trategic =earning Cycle11.#esilience12.Ethics 0oral rinciples13.!ntegrity *ools for 9cting Ethically in *ouch $ituations

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