key note address - dr. amit gangotia at international conference “hospitality academia- industry...

“Hospitality Academia- Industry Interface: Bridging the Gap for Gen-Nex”

(16th and 17th October 2015)



Changing Demographics

DINKS : Double Income with NO KIDS

DEWKS:BUDDYMOONERS:

RETIREEES:

OYO HOTELS



EXPERIENTIAL TOURISM



LET’S HAVE A LOOK ON THE PRESENT SCENARIO OF EDUCATION IN INDIA THE GLOBAL ECONOMY IS UNDERGOING STRUCTURAL TRANSFORMATION: THERE WILL BE NEED FOR A WORKFORCE OF 3.3 BILLION BY 2020. THIS STRUCTURAL SHIFT IN EMPLOYMENT WILL INCREASE DEMAND FOR SOPHISTICATED WORKERS, INNOVATORS, AND THINKERS WHO CAN THRIVE IN A GLOBALLY-CONNECTED AND DYNAMIC ECONOMY. ACCORDING TO MHRD, “NUMBER OF UNIVERSITIES HAS NOTABLY INCREASED FROM 20 IN 1950 AT 3285%, TO 677 IN 2014, WHICH CONSISTS OF 51 INSTITUTIONS OF NATIONAL IMPORTANCE (16 IITS, 30 NITS AND 5 IISERS), 45 CENTRAL UNIVERSITIES, 318 STATE UNIVERSITIES, 185 STATE PRIVATE UNIVERSITIES, 129 DEEMED TO BE UNIVERSITIES AND FOUR INSTITUTIONS ESTABLISHED UNDER VARIOUS STATE LEGISLATIONS.

INDIA, WITH ITS LARGE WORKFORCE AND INCREASING POOL OF HIGHER EDUCATION GRADUATES, IS STRATEGICALLY POSITIONED TO REAP THE BENEFITS OF THIS SHIFT. HOWEVER, THE ‘DEMOGRAPHIC DIVIDED’ WILL BE SQUANDERED UNLESS INDIA IS ABLE TO CREATE A “GLOBALLY RELEVANT AND COMPETITIVE” HIGHER EDUCATION SYSTEM THAT SERVES THE REQUIREMENTS OF BOTH THE DOMESTIC AS WELL AS GLOBAL ECONOMY.



How to bridge the Gap between Academia -Industry

BACKGROUND OF TOURISM EDUCATION IN INDIA:

•TOURISM MANAGEMENT BY IITTM- IN 1980 S ,

• INTRODUCTION OF TOURISM AS DISCIPLINE IN INDIAN UNIVERSITY TOURISM EDUCATION WITH A POSTGRADUATE DIPLOMA IN 1976 OFFERED BY HNB GARHWAL CENTRAL UNIVERSITY. • MASTERS DEGREE PROGRAMME - IN TOURISM IN EARLY 1990’S IN UNIVERSITY TEACHING DEPARTMENT AT KURUKSHETRA UNIVERSITY AFTERWARDS IN HIMACHAL PRADESH UNIVERSITY ,JAMMU UNIVERSITY ETC. . SINCE THEN, THERE IS NO LOOKING BACK AND TODAY, ABOUT 35 UNIVERSITIES INCLUDING DEEMED UNIVERSITIES IN THE COUNTRY ARE OFFERING TOURISM COURSE AT VARYING LEVELS ACKNOWLEDGING THE GROWING INTEREST OF LEARNERS TOWARDS TOURISM EDUCATION.



FOR HOTEL MANAGEMENT: DEPARTMENT OF FOOD, MINISTRY OF AGRICULTURE, GOVERNMENT OF INDIA INITIATED TRAINING PROGRAM IN THE FIELD OF HOTEL MANAGEMENT CATERING TECHNOLOGY & APPLIED NUTRITION IN 1962.

INITIALLY, FOUR INSTITUTES OF HOTEL MANAGEMENT (IHM’S) WERE SET IN NEW DELHI, MUMBAI, CHENNAI AND KOLKATA AND TWELVE FOOD CRAFT INSTITUTES (FCI) AT VARIOUS PLACES FOR IMPARTING TRAINING IN HOSPITALITY RELATED CRAFT DISCIPLINES.

PRESENTLY (2014), MINISTRY HAS SET UP 21 CENTRAL INSTITUTES OF HOTEL MANAGEMENT (IHMS), 21 STATE GOVERNMENT IHMS, 15 PRIVATE IHMS AND 7 FOOD CRAFT INSTITUTES (FCIS) OFFERING SPECIALIZED COURSES. THROUGH THE COUNCIL, THESE INSTITUTES OFFER TEN (10) DIFFERENT PROFESSIONAL PROGRAMS LEADING TO AWARD OF CERTIFICATE, DIPLOMA, POST GRADUATE DIPLOMA, BACHELOR AND MASTER DEGREE.



CURRICULA IN MANY INSTITUTIONS ARE POORLY DESIGNED AND OUTDATED. THERE OFTEN NEEDS TO BE A GREATER BALANCE BETWEEN THEORY AND PRACTICE, A CHANGE FROM A TRADITIONAL TEACHING MODE TO A MORE MODERNIZED, INTERNATIONAL, INNOVATIVE, AND INTERACTIVE TEACHING MODE, AND IN GENERAL GREATER RESPONSIVENESS TO AND ALIGNMENT WITH THE SECTOR’S NEEDS.



Challenges in Hospitality and Tourism Education

INDUSTRY- ACADEMIA NEEDS TO WORK IN HAND TO HAND WITH EACH OTHER FOR CURRICULUM DESIGNING, PLACEMENTS , SKILL DEVELOPMENT OF STUDENTS. POOR IMAGE OF BUSINESS SECTOR/OCCUPATION AND LACK OF APPLICANTS WILLING TO WORK IN PART-TIME/CONTINGENT ROLES.

THERE IS OFTEN A LACK OF INDUSTRY-GOVERNMENT-EDUCATION ENGAGEMENT TO DISCUSS AND RESOLVE TALENT ISSUES



WHAT NEEDS TO BE DONE ??

START TREATING TOURISM AND HOSPITALITY AS MOST DYNAMIC DISCIPLINE AND FOLLOWING CHANGES NEEDS TO BE DONE :

CURRICULUM DEVELOPMENT :- WHAT % OF THE CURRICULUM CONTENT COVERS USE OF ICT IN TOURISM AND HOSPIATLITY, ARE WE STILL TEACHING STUDENTS THE OBSOLETE CONTENT, COURSE DEVELOPMENT MUST BE DONE AS PER THE CHANGING DEMANDS OF THE INDUSTRY .

INCENTIVIZE THE TEACHING MATERIAL DEVELOPMENT E.G, APPLICATIONS ,PODCASTS, VIDEO TUTORIALS ASSESSMENTS

PREPARING STUDENTS THOUGH COMMUNICATION LABS

EFFECTIVELY ENCOURAGING THE “ TRAIN THE TRAINERS PROGRAMMES”

EXCHANGE PROGRAMMES FOR THE FACULTY AND STUDENTS NEEDS TO BE ENCOURAGED.

MAKING TOURISM AND HOSPITALITY EDUCATION –”EDU-TAINMENT”

PREPARING THE “EDU-PRENEURS”

SIGNING MOU’S WITH CORPORATE AND CREATING A STRONG BASE OF ALUMNI FOR PLACEMENTS ETC.





Experiential Tourism- Case Study of R.O.S.E Kanda, Bageshwar



CASE STUDY OF MANI RAM



MANI RAM



CREATE THE JOB CREATERS



Neem Karoli Babaji and Steve Jobs and Mark Zukerberg

key note address - dr. amit gangotia at international conference “hospitality academia- industry...

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