key messages post_launch
TRANSCRIPT
Key Messages we are communicating
The predominant symptoms of a C-IBS patient are abdominal pain, bloating and constipation. These symptoms wax and wane and affect all aspects of her life, leading to decreased quality of life.
Desired outcome: Bring to the doctor’s mind the disease area and the
patient group he sees and their symptoms
Key Messages: Disease related
The impact of IBS is high as it is a prevalent condition which takes up much of the doctors consultation time, and the cost of IBS is measured in monetary terms as well as an impact of the patients quality of life.
Desired outcome:
Make IBS matter- it is not a non- disease it affects lives
Key Message: Disease /Patient related
The impact of IBS on QOL versus other common chronic episodic ondition is often worse than the other conditions. It is therefore vital that the IBS patients are treated, so that their QOL can be improved.
Desired outcome: You have circumstances- to create a story .. Emphasize that IBS affects lives
Key Message: Patient related
IBS has a serious impact on patient’s daily activities and QOL.
Desired outcome: Make it serious- bring to the treating physician the
urgency to treat patients
Key Message: Patient related
C-IBS patients report a high incidence of abdominal pain, bloating and constipation as their predominant symptoms.
Desired outcome: re-iterate to the doctor that the patient could use other
terms for describing that she is bloated or has constipation. This again highlights the importance of the doctor asking questions and discussing her symptoms with her.
Key Message: Product Related
Traditional therapies do not meet the need and only treat individual symptoms. The traditional therapies also exacerbate other symptoms and do not address the underlying cause of C-IBS
Key Message: Product Related
Zelmac is the only treatment that provides multisymptom relief of C-IBS by working in 3 ways to address the underlying cause
Key Message: Product Related
Zelmac is the only treatment available that meets all 3 criteria and provides multisymptom relief of C-IBS.
Key Message: Product Related
Zelmac provides rapid and sustained multisymptom relief of the symptoms with C-IBS
Key Message: Product Related
Zelmac provides rapid and sustained multisymptom relief of the symptoms with C-IBS