key features for building an online celebrity community

13
KEY FEATURES FOR BUILDING AN ONLINE CELEBRITY COMMUNITY

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Page 1: Key features for Building an Online Celebrity Community

KEY FEATURES FOR

BUILDING AN ONLINE

CELEBRITY COMMUNITY

Page 2: Key features for Building an Online Celebrity Community

Ladder of Engagement

CONTENT

CREATION

CONTENT

CONSUMPTION

INTERACTION

CONTENT

RECOMMENDATION

VIRALITY

This research was done as a part of the pitch for a leading Media Channel

Page 3: Key features for Building an Online Celebrity Community

Feature Set

User Profile and Social Login

Celebrity Profile / Biography

User Activity Feed

Discussion Forums and Fan Posts

Gamification

Contests

Integration with Celebrity’s Twitter / Facebook / Instagram

Fan Posts

Latest News

This research was done as a part of the pitch for a leading Media Channel

Page 4: Key features for Building an Online Celebrity Community

User Profile & Social Login https://rekhta.org/

Users can sign-up using Social Login and can create/edit their profile

This research was done as a part of the pitch for a leading Media Channel

Page 5: Key features for Building an Online Celebrity Community

Celebrity Profile / Biography http://www.imdb.com/

Celebrity profile that captures all the details about the celebrity including bio,

Filmography, Awards, History. This section should be like a Wikipedia page where

users can edit the profile

This research was done as a part of the pitch for a leading Media Channel

Page 6: Key features for Building an Online Celebrity Community

Activity Feed http://www.allabouttrh.com/

Activity feed that lists out all the interactions

happening on the community

This research was done as a part of the pitch for a leading Media Channel

Page 7: Key features for Building an Online Celebrity Community

Discussion Forums http://forum.phish.net/

User can start their own thread with an interesting subject and then engage with

other fans on the community portal

This research was done as a part of the pitch for a leading Media Channel

Page 8: Key features for Building an Online Celebrity Community

Gamification https://www.quizup.com

Based on the level of engagement of a user (No of posts, No of comments, Comments

upvoted by other users etc) user receives virtual profile titles and badges. This creates

a sense of gratification and acknowledges their participation

This research was done as a part of the pitch for a leading Media Channel

Page 9: Key features for Building an Online Celebrity Community

Contestshttp://www.doctorwhonews.net

Interesting contests to keep the

fans engaged

This research was done as a part of the pitch for a leading Media Channel

Page 10: Key features for Building an Online Celebrity Community

Social Integrations http://gagadaily.com/

Integrations with Social media accounts of the Celebrity

This research was done as a part of the pitch for a leading Media Channel

Page 11: Key features for Building an Online Celebrity Community

Fan Posts http://www.barcablaugranes.com/

Fans can share a link, tweet, image, photo, video that will be shared after

approval from the Admin

This research was done as a part of the pitch for a leading Media Channel

Page 12: Key features for Building an Online Celebrity Community

Latest newshttp://winteriscoming.net/category/news/

Latest news source directly from various

online platforms about the celebrity. A

layer of moderation will help to keep the

information consistent

This research was done as a part of the pitch for a leading Media Channel

Page 13: Key features for Building an Online Celebrity Community

THANK YOU