key features & benefits | paragon email€¦ · key features & benefits | paragon email...
TRANSCRIPT
Transforming Customer Connections | www.paragon-cc.co.uk
Key Features & Benefits | Paragon Email
Paragon Email
An industry leading email solution for delivering marketing and transactional communications, powered by IBM Watson
Transforming Customer Connections | www.paragon-cc.co.uk
Powerful, reliable Email platform
Getting the job done - the right way
You send us a range of email addresses, names and other information that you collect about the people who will receive your email. We set up your mailing list and can create segments based on your data to better target your messaging to your customers.
We create your campaign from the templates we design and we can create campaigns of all types. You can send us your existing collateral or our professional team can orchestrate the effort and design a mailing to resonate with your target recipients.
After testing your email for deliverability, we send your email and track the results in real time. Our tracking reports can tell you how many of your clients opened and clicked a particular email, what they have been clicking specifically, who opened an email more than once and when they are engaging with your emails the most.
Regularly interact with your customers and prospects by sending relevant communications that are behaviourally triggered and customised to each individual.
Paragon Email is an enterprise class email management solution that allows you to build, manage and broadcast simple or highly personalised email communications. Paragon Email ensures that the email looks great on all devices and the communication will reach the recipient at the time that they’re most likely to open.
The process of sending an email with us involves understanding your goals and data, creating a mailing list, designing templates, testing deliver-ability, sending your email and then tracking your results.
SOCIAL ANALYTICS
LEAD MANAGEMENT
RECOMMENDATIONS
PLANNING & BUDGETING
PERSONALISATION MOBILE
Email stats By 2017, 70% of consumer communications will be digital, contextualised and consumed on demand via multiple channels, including the Web, mobile devices and social media. (Gartner)
Of marketers claim that email is a critical enabler of products/ services. (Salesforce)
70%
60%
Paragon Email is offered as a fully managed service. We have a highly skilled team of email experts, planners, developers and consultants who can work with you to convert your data into timely, relevant and highly effective email campaigns to realise your customer engagement objectives while achieving above industry response rates and results.
Transforming Customer Connections | www.paragon-cc.co.uk
Best in class marketing and transactional email capabilities
Email creation and testing; multichannel campaign automation
High deliverability, robust scalability, send time optimisation, flexible templating, and real time personalisation
Customer journey orchestration and journey analytics
Campaign recommendations with upsell/cross-sell offers
Watson AI capabilities, predictive insights and data triggers
Sophisticated customer segmentation, predictive customer intelligence, and customer experience analytics
Integrates with web, social, mobile, and offline channels
Lead nurturing, lead scoring, landing pages and CRM integration
Powerful reports to aid in campaign and offer management.
All-in-one marketing solution integrating email marketing, lead management, marketing automation, IBM Watson AI technology, multi-channel workflows, and analytics in one reliable and scalable platform
Multichannel campaign management capabilities including behavioural based triggers and external data triggers (such as WeatherFX)
Enterprise level techniques such as Send Time Optimisation to deliver the right communication to the right person, via the right channel at the right time
Built-in tools for render and deliverability testing ensuring your campaigns are optimised for the recipient devices
Manage digital campaign delivery (email, web, SMS and social) through a single platform with integrations to your deployment methods
Key features
Your benefits
Transforming Customer Connections | www.paragon-cc.co.uk
About Paragon Customer CommunicationsParagon Customer Communications is a trusted, global, communications partner, helping businesses deliver exceptional customer experiences via print and digital channels. Our production environments set new industry standards for governance, security and integrity; with our continuous investment and lean approaches ensuring quality and innovation are delivered at the very best value. We provide unrivaled expertise and market leading solutions for industries where one-to-one customer communication is vital to their business, including the Financial Services, Telecoms, Utilities, Retail, Government and Charity sectors.
For any inquiries or questions, please contact
your Relationship Manageror Account Manager.
Go to: www.paragon-cc.co.uk
Paragon Customer Communication’s approach We believe in keeping things simple, yet effective. Our three stage process – Plan, Create, Deliver – produces outstanding communications solutions to drive exceptional customer engagement and value.
The following are some of our products and services that can help you plan, create, and deliver your customer communications strategy.
PlanUnlock the insights that lie within your data
Data Cleansing
Preference & Consent
Single Customer View
Data Segmentation
Transactional & Operational Data Planning
Data Optimisation
Propensity & Analytics
Data Exploration
CreateCreate impactful communications that engage and drive response
Document Clarity
Proxy Voting Communications
Statutory Annual Reports & Accounts
Digital Channel Design
Web-to-Print Solutions
Personalised & Targeted Emails
Transactional & Real Time Notifications
Strategic Messages & Regulatory Communications
DeliverDistribute your communications through multiple channels
Print and Online Customer Communications
Interactive HTML5
Personalised Videos
Secure Document Portals
Multi-channel Fulfilment Solutions
Engagement Analytics