Key Elements of UX All Managers Need to UnderstandJoseph Dickerson

Introduction

Joseph DickersonUX Lead, Microsoft UX Practice• 2 years at Microsoft• Author of two UX

books

History of UX

What is User Experience?

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Wikipedia says:User experience (UX or UE) involves a person’s emotions about using a particular product, system or service User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system User experience is subjective in nature because it is about individual perception and thought with respect to the system User experience is dynamic as it is constantly modified over time due to changing circumstances and new innovations

What is UX?

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ISO 9241-210[1] defines user experience as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”THAT’S BETTER

What is UX?

Don Norman

“ I invented the term ‘user experience’ because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.”

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Why UX? It helps you align with user expectations

An example

"My god, she was born in the 80s! She actually uses a mobile phone to MAKE CALLS!"

Troy, Community

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Delighters

Baseline

Satisfiers

Detractors tend to occur when a basic need is

implemented badly or a unneeded feature “overwhelms” an

experience

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10

UX Designers are not all-knowing prophets

There is No Standard “UX Process”

UX is Iterative

UX is not UI

Usability Testing is (Incredibly) Important

SimpleIs Hard

UX Unicorns are Rare

Minority Report was just a movie

Future interfaces may not be interfaces at all

If you don’t start thinking about UX, your competition will

Questions?