key drivers for successful marketing automation
TRANSCRIPT
![Page 1: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/1.jpg)
![Page 2: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/2.jpg)
![Page 3: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/3.jpg)
![Page 4: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/4.jpg)
Businesses need to catch up with the reality of today
Most of us know what to do but …
![Page 5: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/5.jpg)
THE IDEAL EMAIL CAMPAIGN
� Personalized on a 1:1 basis� Delivered in real-time� Relevant and contextual� Delivered and continually optimized via automated processes and
machine learning
![Page 6: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/6.jpg)
2012
2011
2014
2015
100
350
947
1876
![Page 7: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/7.jpg)
implementing new technology without a set strategy is a recipe for failure
DIGITAL MATURITY INDEX
![Page 8: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/8.jpg)
technology
data
strategy
strong leadership
streamlined processes
great product or service
![Page 9: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/9.jpg)
![Page 10: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/10.jpg)
![Page 11: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/11.jpg)
![Page 12: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/12.jpg)
![Page 13: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/13.jpg)
![Page 14: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/14.jpg)
Define
Measure
AnalyzeImprove
Control
![Page 15: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/15.jpg)
AUDIENCE PROFILING� Match clicking behavior and interest
tags
� Preference Centers
� Web Tracking
� Personalization
� Dynamic Content
![Page 16: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/16.jpg)
![Page 17: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/17.jpg)
� Develop the digital capabilities of your organization. Invest in technology
� Work on your leadership capabilities. Digital masters steer top-down
� Think big, start small, move fast
� Choose a tool that suits your needs
� Aim for the perfect balance between all drivers for success.
� Don’t forget it’s all about marketing!
![Page 18: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/18.jpg)
Don’t forget that Permission marketing is the privilege (not the right) of delivering personal and relevant messages to people who actually want to get them
![Page 19: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/19.jpg)
� Develop the digital capabilities of your organization. Invest in technology
� Work on your leadership capabilities. Digital masters steer top-down
� Think big, start small, move fast
� Choose a tool that suits your needs
� Aim for the perfect balance between all drivers for success.
� Don’t forget it’s all about marketing!
� Data is extremely important but don’t forget the human touch
![Page 20: Key drivers for successful Marketing Automation](https://reader031.vdocuments.us/reader031/viewer/2022022202/587fc5bf1a28ab3b158b5f7f/html5/thumbnails/20.jpg)
Correlation does not imply causation