key determinants

1.1.1. Key Determinants of Consumer Behaviour An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. Various key determinants of consumer behaviour are as follows:

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key determinants of consumer behaviour

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1.1.1. Key Determinants of Consumer BehaviourAn understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. Various key determinants of consumer behaviour are as follows:

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