Key Dates

Wednesday April 13 Good Food Month Registrations OPEN

Thursday May 5 Good Food Month Event Registrations CLOSE

Monday May 9 Notification of inclusion in Good Food Month program

Wednesday June 1 Full Good Food Month Program distributed; on-line, interstate and via

partners/participating businesses

Tuesday June 7

General distribution of event holder marketing collateral

Friday July 1 The Brisbane Times Good Food Month begins

Wednesday 20 – Sunday 31 July Night Noodle Markets

Sunday July 31 The Brisbane Times Good Food Month concludes

What is The Brisbane Times Good Food Month?

The Brisbane Times Good Food Month presented by Citi is back

again for 2016 and we’re excited! Here to celebrate all that is

incredible about Queensland’s wonderful culture and food, we are

encouraging all cafes, restaurants, bars and pubs to participate.

We are introducing a refresh to Good Food Month this year with

new category headings, new concepts and new ideas. We would

love for you to be part of the program – so get those thinking caps

on and start doing what you do best!

Good Food Month is here to showcase what is most exciting about

our world-class food and wine scene, vibrant culinary diversity and

fantastic local produce.

Key Selection Criteria

Your Event Concept/Submission

• Your event is held between 1 - 31 July 2016.

• You highlight quality food/drink experiences and strengths of your business.

• Your offering is unique and specially designed for Good Food Month.

• Do not use existing offers or menus in the Festival program.

• You offer good value when compared to normal event pricing.

• You deliver a premium event in line with the Good Food Month objectives.

• You agree to all terms and conditions specific to some of the event categories.

• If you represent a group of venues or restaurants we recommend you nominate

ONE person in your organisation to register multiple events.

General Terms and Conditions

• Four promotional tickets must be made available to Good Food Month organisers

for PR and VIP hospitality opportunities.

• Your event must be open to the public.

• All festival event submissions are subject to approval by the Good Food Month

team.

• Some events require Good Food Month sponsors to be recognised.

• Full event terms and conditions are available on the registration form.

How to Register – it’s never been easier!

It’s never been simpler to register for the 2016 Brisbane Times Good Food Month.

Categories are broader, restrictions have been reduced and for the first time in

The Brisbane Times Good Food Month history registration is FREE.

STEP BY STEP REGISTRATION PROCESS

1. Chefs, owners, managers – come up with a unique event that showcases you,

your restaurant and what you do best.

2. Head to http://brisbanetimesgoodfoodmonth2016-holdanevent.floktu.com/ and

choose the category you would like to partake in.

3. Fill in all mandatory fields in the registration form and upload beautiful food

and venue shots of at least 300dpi (please DON’T upload branded logos).

4. Once you receive a confirmation email from us, update any final information

in your registration prior to May 5.

Good Food Month Program

The Brisbane Times Good Food Month showcases all

that is exciting about Brisbane’s dynamic food and

drinks culture.

REMEMBER – all events, offerings and deals need to

be UNIQUE to the Good Food Month festival.

Everyone is invited to participate including:

- Restaurants, cafes, bars and pubs

- Food precincts and community groups

- Artisan food businesses and farmers’ markets

- Regional food groups, food tour operators and

festivals

- Cultural institutions with a food-focussed event

- Food forums and special interest groups

Marketing Overview

Campaign Overview

• Participation in Good Food Month profiles your event (and your

business) within the official program via an extended marketing and

promotional campaign, beginning in May 2016 and continuing

through the festival month of May.

• Good Food Month is promoted via Fairfax print publications

(newspapers and magazines), on-line (web, social, EDM), outdoor

(targeted flyering campaigns, venue advertising) and media

partners. All advertising include a strong call to action to view the

program which your event will be included within and to

visit goodfoodmonth.com.

• Fairfax works with a PR agency to deliver a strong PR campaign

aimed at maximum editorial opportunities for Good Food Month as a

festival.

Marketing Promotion Kits

• All registered companies will be provided with a Marketing & PR

Kit to assist with their promotions of participating within Good Food

Month. This will include a PR form, digital banners, logos, suggested

copy and images as well as a collateral pack with programs,

postcards and decals to distribute and display. Collective promotion

from participating companies has an immense impact on overall

Good Food Month bookings and attendance.

•

Audience Insight

PRINT MOBILE WEB EVENTS

• Loyal print

readership

• More food &

wine

enthusiasts

and slightly

older in

demographic

• Broader food

& wine

enthusiasts

through CT, SMH and

The Age more broadly

including

Shortlist and

Good Food

• Dedicated

Good Food

section

appearing on

tablet

weekly

• Ongoing food

sections

daily.

• Younger and

increasingly

growing

audience.

• Strong Good

Food and

Entertainment

sections

encompassing

Art,

Entertainment

and Food &

Wine.

• 1.5 million

food and

wine event

attendee’s

SOMETHING FOR EVERYONE

WHO LOVES GOOD FOOD &

ENTERTAINMENT.

Core Marketing Phases

TRADE CONSUMER

REGISTRATIONS PROGRAM EVENT

• Targeting industry

to take part in Good

Food Month and

Brisbane Night

Noodle Markets

• Advertising across

the Fairfax Network

• Editorial stories and

PR

• Partnership

discussions

• April - May

• Driving

awareness of the

Food Events

program launch

to consumers

• Advertising

across the

Fairfax and non-

Fairfax network

• Editorial and PR

• Driving to the

printed and

online program

and website

• May-July

• Driving

awareness and

participation of

event program

among consumers

• Advertising

across the Fairfax

Network, Media

Partnerships,

and social

• Editorial and PR

• July

THREE CORE MARKETING

PHASES TO ENSURE BEST

UTILISATION OF ASSETS

AGAINST OUR CORE

OBJECTIVES

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

Social Media

Breakfast

Lunch

Let’s Do Lunch

Dinner

Hats Off Dinners

Drinks

Experiences

Good Food Month

Event Categories

Breakfast

Breakfast Brief

Think of unique ways to break your

fast: think breakfast for supper,

power brunches and caffeine

crunches.

Event Examples

Grazing Breakfast Feast - Grab a hamper

to share and picnic in the park.

The Bay Brunch – a NYC brassiere-style

buffet brunch of seasonal dishes.

Lunch

Lunch Brief

Get creative with the second

most important meal of the day.

Think long lunches, signature

dishes and unique locations.

Event Examples

Feral Party –A feast based on all

things feral – wild animals, wild

weeds and crazy wild messed-up

beers.

Cocktail Brunch – After a

complimentary cocktail, hook into a

seasonal buffet of the finest seafood,

sumptuous mains and dessert

Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and Thatchers Cider

Lunch Brief

Show off your menu and attract

new customers by participating in

this signature part of Good Food

Month. *Your event menu is offered at a set price of $38 per person

including a glass of Coopers Beer, Thatchers Cider or

Yalumba Wine , tea and coffee.

Event Examples

Catalina Restaurant – Crisp-

skin king salmon fillet,

taramasalata, kipfler potato,

shallots and salmon caviar.

Glass Brassiere – Roasted pork

belly, squid, apple and ginger

puree, with a Thai salad.

Dinner

Dinner Brief

Mix things up with signature

events, matched wines, paddock

to plate dinners – the sky’s the

limit.

Event Examples

Two Chefs, One Kitchen – Taste the

friendly rivalry as two chefs each

present three dishes matched to wines

Regional Italy – Over four courses,

explore the beautiful Italian regions of

Veneto, Sicily, Emilia-Romagna and

Puglia.

Hats Off Dinners

Dinner Brief

The hatted restaurants of the current Good Food Guide are invited to set

aside their regular menus for

something truly special.

Event Examples

Festival of the Mouth – Five different

menus sent to five different tables each

headed by an industry expert. Each guest

receives a five course menu matched to

champagne, wines and whisky.

Food and Music – Enjoy a show stopping

menu inspired by music from the Sydney

Symphony Orchestra. Each course is

accompanied by an intimate performance.

Drinks

Drinks Brief

Everything exciting to wet your

whistle. From wine to cider to craft

beer to champagne to cocktails

Event Example

Cider Festival – Pop up cider tasting stalls

and food offerings such as pulled pork rolls,

paella and other apple-inspired treats.

Beer Degustation – Five courses matched

to five beers

Experiences

Experiences Brief

From a pop up street festival, an

instant expert masterclass to a

family cooking class - anything goes,

in this category

Event Example

Progressive Dining Walk - One night, four

venues. Wine and Dine through a

moveable feast.

Supercharged Sweets Cooking Class –

Learn how to make super tasty, super

healthy, superfood sweets.

The Citibank Dining Program category

Event Brief

We’re inviting QLD Citibank Dining Program partner

restaurants to curate a one-off event during Brisbane

Good Food Month where the free bottle of wine is

available to Citi customers when they pay with their

Citi card and a value add offer is available to all guests

(non-Citi Customers).

These events will be heavily promoted by both Fairfax events and Citi

via print, mobile and online

Event Examples

Collaboration Dinner –Invite guest

chef to collaborate with the venue for

a one off collaboration dinner

Offer – For example a complimentary

glass of bubbles on arrival, dessert

sampler or a voucher to return

another time – whatever offer suits your business.

Contact Details

The Brisbane Times Good Food Month is proudly presented by

Citi and is managed by Fairfax Events.

Asha Xavier

Festival Manager

Asha.Xavier@fairfaxmedia.com.au

P 03 8667 2651

Lisa Marshall

Festival Executive

Lisa.Marshall@fairfaxmedia.com.au

P 03 8667 1195

Follow us

Facebook - www.facebook.com/goodfoodmonth

Twitter - @goodfoodmonth

Instagram - @goodfoodmonth