Key Changes in the Rock Genre

Joe Oliver3322

1980s Music Videos

http://www.youtube.com/watch?v=lDK9QqIzhwkhttp://www.youtube.com/watch?v=1w7OgIMMRc4http://www.youtube.com/watch?v=pAgnJDJN4VA

Summary of 1980s• Performance Based• Set in a recording session, sound checks or at a gig• Use of midshots/close-ups• Fast paced editing• Star Focus• Main instruments are Rhythm and Bass guitars and drums• Costumes commonly made of leather and denim• Either a mixture of colour (black and white and colour) or

just colour; see Sweet Child o’ Mine, Radio Gaga, Take on Me• Lighting colourful

1990s Music Videos

http://www.youtube.com/watch?v=CnQ8N1KacJchttp://www.youtube.com/watch?v=SSbBvKaM6sk

http://www.youtube.com/watch?v=ijZRCIrTgQc

Summary of 1990s• Mostly performance based; introduction of some narrative; See Good Riddance,

Everybody Hurts• Costume varies depending on subgenre of rock-Green Day more punk so use of

black in costume greater than that of Blur who are BritPop who wear more mainstream clothing

• Locations vary unlike ’80s- narrative changes location; See Good Riddance, Motorcycle Emptiness

• Instruments are Lead Guitar, Bass Guitar and Drums• Use of close-ups and long shots frequent• Lighting varies depending on tone of song; more bright than in the ‘80s. • Editing generally slower; cross dissolves, fades• Greater use of direct address; appeals to an audience, makes them feel involved• Props tend to be everyday items; Cars, Umbrellas, Books etc. See Motorcycle

Emptiness, Everybody Hurts, Don’t Look Back in Anger

2000s Music Videos

http://www.youtube.com/watch?v=CSvFpBOe8eYhttp://www.youtube.com/watch?v=kXYiU_JCYtU

http://www.youtube.com/watch?v=gGdGFtwCNBE

Summary of 2000s• Combination of performance and narrative; See Numb, Everyday I

Love You Less and Less• Introduction of visual effects; See Californication, Feel Good Inc.• Costumes generally informal normal clothes for band; other

costumes depend on narrative; See Numb, Chop Suey• Lighting dim• Editing fast paced, mostly used cuts; See Hardest Button to Button• Locations unusual, decorated studio; See Mr Brightside, Numb• Instruments are Rhythm and Bass Guitar and Drums• Increased use of direct address• Use of Long shots and close-ups; more expansive camera

movements

2010s Music Videos

http://www.youtube.com/watch?v=Sv6dMFF_ytshttp://www.youtube.com/watch?v=8UVNT4wvIGYhttp://www.youtube.com/watch?v=F90Cw4l-8NY

Summary of 2010s• Narrative/Performance videos common• Use of visual effects e.g. Slow motion, stop motion• Costumes informal; fit with trends of today e.g. Leather jacket,

skinny jeans, ankles showing etc.• Use of direct address• No set locations; performance inside of narrative for most part• Editing more disjointed• Use of close-ups, establishing shots• Traditional rock instruments in addition to synthesisers and

computer generated sounds• Lighting varies; natural light, use of spotlights/background lighting

1980s Digipacks

Summary of 1980s• Use of Simplistic colour schemes; often black and a colour to

contrast with it• Use of symbols; See Dark Side of the Moon, For Those About

to Rock• Lack of Star Focus- No pictures of the band• Band name at the top of the digipack and the album name

below it; both in central positions• Track listing generally central position on back-matching

colour schemes to front and listed vertically• Typography of Band name is large and album name is

smaller-band name sells albums

1990s Digipacks

Summary of 1990s• More emphasis on the band, however not all digipacks had the band

on them• Use of brighter colour schemes rather than all black covers• Use of symbols continued, however, more complex-not a shape, now

a person; increased use of technology-programmes such as Photoshop used

• Layout of tracklisting more random; some listed horizontally and at the top whereas others vertically, whether in left, right or centre

• Placement of the names of band and album much more varied• Typography size more varied-some are large to emphasise band

name and album name whereas the art is the main focus on others

2000s Digipacks

Summary of 2000s• Similarly to the 1990s, pictures of the artists vary as to whether

they’re included on the digipack• Colour Schemes and Designs more varied; more use of visual

effects• Advancement in technology and familiarity with programs means

more expansive designs• Placement of band name and album name also varied, however,

band name usually above album name• Typography varies in size-for the most part band name is bigger

than album name• No set layout to tracklistings; some vertical, some horizontal and

some diagonal

2010 Digipacks

Summary of 2010s

• Use of colour overwhelming• Lots of use of symbols and pop art• Band name bigger than Album name• Advancement in technology and familiarity with

programs means more expansive designs• Placement of band name at the top in a central position;

album name below band name and varied position• Pictures of the band or band members more common• Track listings more traditional; vertically listed although

position varies

1980s Magazine Adverts

Summary of 1980s

• Band name in large letters, often at top of the ad

• Pictures of the artists common; Star Focus• Colour Schemes vary; Black and White, Pale or

very colourful• Locations vary

1990s Magazine Adverts

Summary of 1990s

• Greater use of colour, still the use of black and white occasionally

• Artist on the advert; Star Focus• Artist name generally larger than that of the

album• Names in a central position, however not all at

the top- some in middle of the page• No set location

2000s Magazine Advert

Summary of 2000s

• Use of reviews common in order to persuade consumer to purchase

• Band name large font and at the top of the ad• Album or single name below the name of the band• Occasional use of band members on the ad• Date available at the bottom and logo of where the

album can be purchased. • Use of popular songs off of album in order to resonate

with audience• Varied use of colours and colour schemes

2010s Magazine Adverts

Summary of 2010s

• Colour schemes varied• Band name smaller than album name• Album name below band name, band name at

the top• Display when the album is available and from

where e.g. Amazon, Play• Contain well known singles from the album• Varies whether band is on the ad or not