kevin ray resume
TRANSCRIPT
Kevin Ray 30-‐49 Crescent St H2B4, Astoria, NY 11102 (724) 554-‐6512 | [email protected]
Education University of Pittsburgh College of Business Administration Pittsburgh, PA Bachelor of Science in Business Administration – Magna Cum Laude Spring 2013 • Major: Marketing GPA – 3.5 • Minors: Economics, Legal Studies Work Experience Horizon Media Inc. New York, NY Strategist – Sleep Number, Publishers Clearing House, DriveTime, Carvana April 2015 – Present • Enacted local and national media plan to help generate DriveTime lead volume; +40% year over year • Assisted in Carvana's offline media growth by expanding their presence from one local market to 14 • Manages planning flowcharts and buy authorizations for $15, $30, & $80MM accounts • Builds schedules and media recommendations for streaming audio, OOH, high profile & baseline TV activity • Manipulates and analyze results data to identify insights for planning optimizations and buy management • Trains Assistant Strategist on various processes including billing, reporting, and data manipulation • Collaborates and develops client POVs for meetings and planning discussions • Manages communication with internal teams and clients to ensure adherence of planning timelines • Utilizes proficiency in multiple tools and systems for day-‐to-‐day planning and account management Horizon Media Inc. New York, NY Assistant Strategist – Publishers Clearing House, DriveTime, Carvana April 2014 – March 2015 • Conducted trend research to help clients understand current media landscape • Managed and tracked client billing and budget management processes • Analyzed competitive data through syndicated research tools to understand clients areas of opportunity and
assist in planning • Supported team with various administrative tasks including flowchart and traffic updates • Gained proficient knowledge of excel and other media tools, including PAL and Nielsen Ad*Intel Pros In Motion: Univ. of Pittsburgh Pittsburgh, PA Department Head; Non-Traditional Advertising January 2013 – April 2013 • Conducted research to determine perception & awareness of a local non-‐profit among Gen-‐Y • Developed and produced creative and organized events for a campus-‐wide campaign • Managed Non-‐Traditional department, and delegated roles according to a campaign schedule Tailored Marketing Inc. Pittsburgh, PA Internship, Marketing Assistant May – August 2012 • Collaborated with copywriter and graphic designer on direct mailers and slogan/logo creation • Created database used for the input and filtering of business contacts and prospective business partners • Contacted up to twenty companies a week for new business prospecting FedEx Ground Ground Headquarters – Moon, PA Internship, ICA – Contract Management & Operations Control Analysis 2011 – 2013 • Audited contracts to validate compliance and alleviate risk associated with faulty agreements • Reviewed vendor AP history and pulled questionable invoices to validate payments and billings • Analyzed test results from a business control self-‐assessment (BCSA), and assigned compliance ratings to
stations across the country • Designed spreadsheets displaying test compliance and Action Plan success/failure ratings • Managed a database for four months, allocating assignments to analysts Leadership Roles Delta Sigma Pi, Professional Business Fraternity October 2010 – Present Vice President of Pledge Education Spring 2012 – Fall 2012