kevin pirkey october 2, 2008 drawing a new plan for print: going digital
TRANSCRIPT
Kevin PirkeyOctober 2, 2008
Drawing a New Plan for Print:
Going Digital
Session Description:
Digital printing is an exciting development in journal publishing that offers new options for publishers, authors, and editors. This presentation will provide an overview of digital print production—in terms what it is, what it can do, what the benefits are, and what journal-based support services are available—and will conclude with a look at e-commerce tools.
Why Is Digital Printing Exciting?
A Helpful Solution To Many Of Today’s Publishing Challenges
Migration From Print To Online Delivery
Declining Subscriptions & Subscription Revenue
New “Online Only” Journals
Increased Specialization Of Content
Increased Usage of Color
Need To Reduce Overall Cost of Print Production
What Is Digital Printing
Printing process which uses an electronic digital imaging process that transfers the image directly onto plain paper without traditional film and plates.
How Does Digital Printing Work1. A photoconductive surface is given a positive
charge.
2. The image of a document is exposed to the surface. This causes the charge to drain away from the surface in all but the image area.
3. Negatively charged toner is cascaded over the surface and adheres to the positively charged image area.
4. A piece of plain paper is placed over the surface and given a positive charge.
5. The negatively charged toner is attached to the positively charged paper.
6. The toner image is fused to the paper by heat.
+
-+
Black and White Toner• Black & White
– Higher Resolution 600 to 1,200 dpi– Chemically Grown Emulsion Aggregate Toner (EA)– 3-5 Microns in size– Uses 40% less toner then previous technology
Black & WhiteDual Engine DigitalPrinting Press
Digital Color Liquid ElectroInk
Offset Quality Digital Color
Five ColorDigital Printing Press
“Pros” & “Cons”of
Digital Journal Printing
“Pros” for Journal Publishers
A Few PearlsTo Take Home
Cost Effective Short Run Book and Journal Printing
Short Run Titles
Specialized Versions
Declining Subscriptions
Online “Only” Journal Titles
Annual Archival Issues
Custom Collections/Compendiums
Bound Book Galleys One to 1,000 copies
Black and White
Four Color Process
Perfect, Saddle, Case,
and PlastiCoil Binding
Digital Vs. Offset Printing Cost Model
Unit CostPer Copy
$
Print Quantity1
Digital
Offset
Cross over point 250 to1,000 copies
DigitalSavings
Opportunity
Minimizes Storage Costs and Obsolete Back Issue Write-Offs
“Overrun 6-12 Month Expected Sales
Fulfill From Micro Inventory or Print Issues “On Demand”
Replenish in Batches of 5-25 copies
Conventional Warehousing Vs. Digital Inventory Replenishment
Store “Just in Case”
- Long-term cash investment- Lower initial unit cost- Long-term storage charges- Inventory shrinkage/damage- Obsolete inventory write-off- Higher overall cost
Store “Just in Case”
- Long-term cash investment- Lower initial unit cost- Long-term storage charges- Inventory shrinkage/damage- Obsolete inventory write-off- Higher overall cost
Digitally Print “Just in Time”
- Spread out cash investment- Print journals as sales occur- Potential higher initial unit cost- Minimal long-term storage costs- “Fresh” inventory- No obsolete inventory write-off- Lower overall cost- Environmentally Beneficial
Digitally Print “Just in Time”
- Spread out cash investment- Print journals as sales occur- Potential higher initial unit cost- Minimal long-term storage costs- “Fresh” inventory- No obsolete inventory write-off- Lower overall cost- Environmentally Beneficial
Four-Color Digital Cover Options
CanBecome
Environmental Benefits Efforts Print Only What You Need
FSC Certification
Energy Star Efficient Digital Presses
10-100% Recycled Stock Options
277 Volt Lighting In Production Plant
30-50% Recycled Shipping Cartons
Emulsion Aggregate Toner - 40% less
100% Electrical Offset By Renewable Energy Credits or Green Tags
Four-Color Placement
14589
121316
2367
10111415
Offset Digital
13579
111315
246810121416
4/4 Signature $$$$$
2 Pages of Color$$
“Cons” for Journal PublishersGive & Take Of The Process
Digital Vs. Offset Printing Cost Model
D
Unit CostPer Copy
$
Print Quantity1
OffsetOpportunity
Digital
Offset
Cross over point 250 to1,000 copies
PMS versus CMYK Digital Printing
RGBCMYKPantone
Paper Stock Limitations
Digital Press Approved Stocks
Press Jams
Ability to Withstand Heat of Process
Adhesion of Toner to Various Stocks
Ability to Coat or Laminate Cover Stocks
Stock Weight Requirements
More Than Just Digital Printing Ease Of Use
Reduce The Cost of “Transaction”
Simplify The Ordering Process For All Involved
Integrate With Authors
Integrate With Publishers Existing Systems
Integrate With End User Of Content
Provide Back Office Accounting And Reporting
Security
EzSubmitTM
EzOrderTM
EzFulfillmentTM
eCommerce Enabled EzFulfillmentTM
EzReprint & EzBillingTMTM
Accounting & Reporting
Questions?Kevin PirkeyVice PresidentOdyssey Press, Inc.22 Nadeau Drive – P.O. Box 7307Gonic, New Hampshire 03839
Phone 717-225-9477Email [email protected] PirkeyWeb www.odysseypress.com