kevin jackson cloud service brokerage for datacenter service providers for website
TRANSCRIPT
Cloud Services Brokerage for Data Center Service Providers
Kevin L. JacksonVice President and General Manager, NJVC Cloud Services
NJVC, LLC Proprietary Data. Do Not Distribute
Presented to Gartner Data Center Conference
Dec. 4, 2012
Vice President and General Manager, NJVC Cloud Services
Chairman, Network Centric Operations Industry Consortium Cloud Computing Working Group
Blogger and Author “Cloud Musings” (http://kevinljackson.blogspot.com) “Cloud Musings on Forbes”
(http://blogs.forbes.com/kevinjackson/) Founder and editor of Government Cloud Computing on
Ulitzer electronic magazine (http://govcloud.ulitzer.com) GovCloud: Cloud Computing for the Business of
Government GovCloud II: Implementation and Cloud Brokerage
2
Kevin Jackson
NJVC, LLC Proprietary Data. Do Not Distribute
Cloud Adoption Data Center Consolidation Impact to IT Operations Cloud Services Brokerage
3
Agenda
NJVC, LLC Proprietary Data. Do Not Distribute
4
Gartner Symposium CIO Breakfast Workshop
CIOs representing four industries Discussions centered on state of cloud in their organizations
NJVC, LLC Proprietary Data. Do Not Distribute
More and more organizations are moving to the cloud
More than one-third of all respondents had more than 25 percent of their major initiatives involve cloud computing
85% have little experience with cloud deployment
5
Cloud … More than Hype
NJVC, LLC Proprietary Data. Do Not Distribute
SecurityIT Automation &
End User Self Service
Complexity of Managing Cloud
Services
Efficient & Effective
Application Development
Top four survey responses
6
Key Factors Determining the Speed of Cloud Adoption
NJVC, LLC Proprietary Data. Do Not Distribute
7
Cloud Computing—A Disruptive Business Model
Not Business as Usual
Long Term
Contracts
Data Center Margi
ns
Threatens
traditional co-
location & hosting business
NJVC, LLC Proprietary Data. Do Not Distribute
8http://www.cio.com/article/690007/How_Cloud_Computing_Is_Changing_Data_Center_Designs_and_Costs
Disrupting the Data Center Services Business Model
Infrastructure Investment
Fixed Price Based on Volume
Commitment
Old Design Patterns
“Just in time” Capacity
Consumption Pricing
High Volume/Low Margin Mass Scale Computing
New Service Design Patterns
Old Business Model
New Business Model
NJVC, LLC Proprietary Data. Do Not Distribute
9
Disrupting the Hardware Supplier Marketplace
• Cost-focused • Applies pressure on vendors to accept less profit
in return for volume
Large cloud market
• Market shift from general purpose to purpose-built servers
• Growing cloud provider market, Gartner estimates ~20% market share
Rapidly growing cloud provider market
• Just-in-time hardware activation models for additional capacity
• Capacity reallocation when peak demand diminishes
Subscription based delivery of commodity infrastructure on a subscription basis
NJVC, LLC Proprietary Data. Do Not Distribute
10
Disrupting the System Integration Marketplace
Buyer Organization
System Integrators (3-5 year leases)
Data Center Providers (0-15
year leases)
Data Center Real Estate
Brokers
Buyer Organizations• Let and fund
contracts• Set requirements
and specifications
System Integrators• Designs & manages
building and operations of IT infrastructures
Data Center Providers• Purchases the real
estate• Builds & manages
as to multiple industry verticals
• Subcontractors to System Integrators
Data Center Real Estate Brokers (Ping, Power, Pipe) • Ping - invest in data
center real estate & co-location centers (customers ping their computers remotely)
• Power - electrical • Pipe - connection to
the Bandwidth Providers
Data Center ProvidersSystem Integrators
Cloud service providers are helping drive this shift and will account for more than one-quarter of all the U.S. data center capacity by the end of the forecast period.
IDC, 09 Oct 2012
NJVC, LLC Proprietary Data. Do Not Distribute
14
Why CSB Matters …
Follow the money…..
Estimated Annual IT Spend on CSB by 2014
$100 B
Source: Gartner: “Examining the Magnitude of the Cloud Services Brokerage Opportunity “
Cloud Broker Google Searches
NJVC, LLC Proprietary Data. Do Not Distribute
NJVC, LLC Proprietary Data. Do Not Distribute
Traditional Cloud Deployment
15
Co-locationApp Hosting
CSP Partner(s)Business Model
Update Infrastructure
Hybrid IT Offering
CSP
CSP
CSP
Looking forward to delivering your hybrid IT offering we
discussed.
NJVC, LLC Proprietary Data. Do Not Distribute
Cloud Deployment with CSB
16
Co-locationApp Hosting
CSB PartnerBusiness Model
Hybrid IT Offering
Looking forward to delivering your hybrid IT offering we
discussed.CSP
CSP
CSP
CSB
NJVC, LLC Proprietary Data. Do Not Distribute
Faster Deployment, Improved Agility Using Cloud Services Brokerage
17
Co-locationApp Hosting
CSP Partner(s)Business Model
Update Infrastructure
Hybrid IT Offering
Co-locationApp Hosting
CSB PartnerBusiness Model
Hybrid IT Offering
Looking forward to delivering your hybrid IT offering we
discussed.CSP
CSP
CSP
CSB
Highlight traditional customization, security and customer service strengths
Sell their capabilities as an adjunct with or alternative to commodity cloud services
Enable faster transition to mixed business models with less capital expenditures
23
CSB Partnership Value
NJVC, LLC Proprietary Data. Do Not Distribute
NJVC, LLC Proprietary Data. Do Not Distribute
Secure, Unified Cloud Management and Control Services
Transform your data center TODAY
Contact Kevin Jackson by emailing [email protected] or calling
703.665.9119
Please visit http:cloudcuity.com to learn more
24