•Aspects of change•The evolving face of social media

•Keeping up with change –avoiding risks

•The „information revolution‟

Social media will force changeSocial media can assist planned

changeSocial media causes us to reflect on

corporate culture and decide whether change should take place

Social media can‟t be ignoredThe presence of social media makes

the „grapevine‟ more visible and more effective

Social media opens up dialogue that management can‟t ignore

Social media provides more effective communications channels than the traditional channels favoured by management

Social media is „real time‟ and has spontaneity. This can be harnessed.

Social media breaks down hierarchiesSocial media puts pressure on

„command driven‟ management. It creates opportunities for „input‟ and „questioning‟ at different management levels and across organisational silos.

How an organisation responds to social media is a reflection of culture

How risks are perceived and managed is a reflection of culture

The extent of real risk is a reflection of corporate culture

The corporate culture may be a greater risk than social media

Be alert! Monitor. A plethora of „suggestion boxes‟.

„Publish and be damned‟Pre-emptive actionMatching the corporate culture .... or

not

Identify areas of risk. They vary between organisations.

Ever expanding legal issuesThe policy environmentCorporate brand and imagePrivate vs corporate social mediaReducing risk by being pro-active

... admitted to posting pictures of 3 victims involved in accidents his ambulance service responded to. Two people who were injured and one man that didn‟t survive. But sources tell us there were more pictures of other victims from the small community.

Snow says he didn‟t intend to hurt anyone, and says he didn‟t identify anyone in the picture, only showing a close shot of the victims injuries.

XXXX, “But do you see in a small community how someone could probably put two and two together?”

And they did, families of some of the victims had already caught word of the graphic pictures of their loves ones before we were on the story.

http://mycrimespace.com

CLINTON-HICKMAN COUNTY, Ky. —The Clinton-Hickman County Ambulance Service fired ... one day after he was beaten up for allegedly posting pictures online of a local teenager's fatal car crash. More than 100 people cheered when the agency's board announced the paramedic's termination Tuesday night. http://www.emtlife.com

If your service doesn‟t currently have a protocol governing scene photography by employees, it should. The protocol should state that all photography will be done with equipment owned by the service and pursuant to its service protocols. Providers shouldn‟t take still or video photography on their private cell phones because these devices are carried with them when they leave their shift for the day. http://www.jems.com

Look for communication gaps. Who is not receiving communications? Who would like to communicate and currently can‟t?

Don‟t view social media in isolation. Look for ways to have different communications channels support each other.

The relationship between social media and video/multimedia.

Is there really an information revolution

Is it all about „information‟Information dispersal is not

„communications‟Is social media part of a

„communications revolution‟?

Some evidence e.g. volume of emailsInformation overload vs. business

process overloadIs it information overload or just poor

information management?The three-way relationship –

information, technology and culture

Culture – „more work‟, staffing levels, lack of control over new initiatives, centralised control, the communications „cascade‟

Behaviour – lack of targeting, misuse of emails, version control

Technology – destruction of the „shut door‟, poor introduction of new technologies, all intranets are bad

Social media helps highlight poor culture and creates pressure for cultural change

Social media can bypass old approaches to technology

Social media requires and fosters collegial, collaborative and „open‟ behaviours