Kevin A. Jones, MBA, M.Sc.Pl., President & CEO, OCETA, Canada

Environmental Performance Verification- Managing Expectations for Meaningful Results

Boosting Eco-technologies through Verification ExpectationsParallel Sessions – Part I: ScopeNovember 27, 2007

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OCETA Overview and MandateOCETA Overview and Mandate

Private sector, not-for-profit organization Established in 1994 as one of three Canadian

Environmental Technology Advancement Centres Public policy mandate

• Clean air, water and soil

• Delivery agent for government programs Accelerate commercialization and application of

environmental technologies Promote sustainable business practices

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OCETA Value PropositionOCETA Value Proposition

Enable companies and organizations to improve their economic, social and environmental performance

How?• 3rd Party intermediary• Enabler and catalyst to motivate behaviour change• Unique network-based approach to capacity-building

and market development• Mobilize effective stakeholder engagement • Build credibility and trust

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OCETA Business AreasOCETA Business Areas

Technology Technology CommercializationCommercialization

Technology Technology CommercializationCommercialization

Performance Benchmarking Performance Benchmarking and Verificationand Verification

Performance Benchmarking Performance Benchmarking and Verificationand Verification

EnvironmentalEnvironmentalSustainabilitySustainabilityEnvironmentalEnvironmentalSustainabilitySustainability

• Sector Specific Performance Benchmarking

• Environmental Technology Verification• GHG Measurement and Reporting• Institutional Capacity Building

• Industrial Eco-Efficiency Programs• Brownfield Redevelopment• Outreach and Capacity-building

• Technology and Market Assessment

• Business Mentoring• Demonstration/Deployment

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ETV CanadaETV Canada(Division of OCETA)(Division of OCETA)

OCETA is the Sole Licensee of the Government of Canada’s Environmental Technology Verification Program (established in 1997)

Independent third party verification of performance claims for technologies and processes, based on sound science, high quality data and recognized protocols

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The Value of VerificationThe Value of Verification

Gov

ernm

ent E

nvironment

IndustryRegulated

Industry

A decision support tool for assisting program managers, regulators, policy makers, and procurement officers

A marketing tool designed to help innovators bring new environmental technologies into domestic and international markets

A benchmarking tool employing multi-stakeholders to develop test plans and protocols for technology performance claims, encompassing regulatory, economic and social criteria

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Route to MarketRoute to Market Performance Benchmarking and Verification Performance Benchmarking and Verification

Build technical capacity within institutions and universities

Organize and deliver Stakeholder Performance Benchmarking Workshops

Initial priority areas:

Assist companies with technology opportunity assessments and relevant test plans

Provide testing and verification assistance

• Energy and transportation • Biofuels• Water and wastewater • Mercury• Contaminated sites and

brownfield redevelopment• Arsenic

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Vehicle FleetsVehicle Fleets

Issue: Performance claims on reductions in fuel consumption

and pollutant emissionsFleet Managers need to understand true value of “after

market” technologies and products (e.g., fuel additives, fuel line devices, anti-idling devices)

Solution: Draft protocol (guidelines document)Implement demonstration projectSupport harmonization with the US EPA

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Stormwater ManagementStormwater Management

Issue: Pollutants from stormwater runoff impact water

qualitySolution: Develop a test protocol for performance verification

of hydrodynamic separators Align protocol with City of Toronto Wet Weather

Flow Management Policy Engage stakeholders in defining a long term

program for testing and verification of hydrodynamic separators

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Contaminated Sites and Brownfield Contaminated Sites and Brownfield RedevelopmentRedevelopment

Issue: Regulatory and market barriers limit the use of

innovative approaches and technologies to remediate and redevelop brownfield sites (focus on “dig and dump”)

Solution: Create a multi-stakeholder “Ontario Brownfield

Innovation Partnership” Optimize access to available research, technical and

financial resources Demonstration and performance verification of

innovative remediation technologies

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BioFuelsBioFuels

Issue: Performance verification related to:

• Sustainability of feedstock supply• Conversion technologies• Production and utilization

Impacts on the environmentSolution: BioFuels Discovery Workshop

• Review current state of biofuels industry/technology• Identify research gaps• Raise awareness of bioenergy business

opportunities Maturity of “second generation” technologies

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Mercury From Dental OperationsMercury From Dental Operations

Issue:Mercury from dental offices released into the environmentNeed new testing and verification plan to conform with:

• ISO 11143 “Dental Equipment – Amalgam Separators”• Canada-Wide Standard on mercury from dental

amalgam wasteSolution: Testing by University of Toronto Faculty of Dentistry Performance testing/verification of three replicate unitsInput to Environment Canada on Canada-Wide StandardPerformance verification of Mercury Amalgam Removal

System

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Arsenic in BangladeshArsenic in Bangladesh

Issue:40 million people in Bangladesh are consuming arsenic-

contaminated groundwater150,000 Bangladeshis have already been diagnosed

with symptoms of arsenic poisoning Reluctance to deploy treatment technologies to address

the problem, due to potential liabilities

Solution:Internationally recognized performance criteria and a

rigorous process for screening, assessment, field testing and verification of viable arsenic removal technologies

Institutional capacity-building

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OutcomesOutcomes

Stakeholder Involvement and Commitment • Credible performance guidelines, screening methods and

verification protocols• Standard testing/evaluation templates • Technical capacity to assess/verify performance results

Independently Verified Data• Augment investment and purchasing decisions, minimize

risk and facilitate project financing• Streamline permitting and approvals (due diligence and

regulatory acceptance)Policy Guidance

• Sector specific environmental performance standards• Mechanism to facilitate inter-jurisdictional cooperation• Market acceptance of environmentally sound solutions

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Contact InformationContact Information

Kevin A. JonesPresident and CEOOCETA2070 Hadwen Road, Unit 201AMississauga, OntarioCanada L5K 2S9Tel: 1-905-822-4133 Ext. 232Fax: 1-905-822-3558E-mail: kjones@oceta.on.cawww.oceta.on.cawww.etvcanada.ca