kerastase initialiste
DESCRIPTION
24 years of Stem Cell Research brings INITIALISTE Kérastase’s 1st Advanced Scalp & Hair Concentrate. INITIALISTE is an innovation by Kerastase, which has turned a new page in hair care, ushering in a new era of stem cells biology. INITIALISTE is made with native plant cells that act directly at the source of hair, enabling it to grow stronger, shinier, healthier and more beautiful than ever. INITIALISTE has an exclusive Regenerative Complex® which protects and maintains stem cells and their environment to optimize the production of the hair biomaterial, thus reinforcing the strength and quality of the hair fibre, originating at its source (the hair bulb). INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Gently massage with finger tips to spread the product evenly across the scalp. Used after shampoo conditioning, INITIALISTE acts on the hair’s beauty capital by making it stronger and more beautiful throughout its growing stage. It is a unique sensorial experience for an unrivaled result, which blends into all the other Kérastase beauty Rituals. Initialiste (60ml) will be available across all Kérastase Salons from August 2013 onwards. MRP: INR 4200TRANSCRIPT
THE ART OF PERFECT HAIR
49 YEARS OF HAIRCARE EXCELLENCE
A CUSTOMIZED SOLUTION FOR EVERY HAIR TYPE
ENSURING THAT EVERY WOMAN’S HAIR IS HER MOST BEAUTIFUL FEATURE
THE VALUES OF PROFESSIONAL LUXURY
BRINGING TOGETHER LUXURY AND TALENT
KÉRASTASE REVEALS THE SECRET TO BEAUTIFUL HAIR AT IT’S SOURCE
SERUMS, THE NEW MUST-HAVE GESTURE IN SKINCARE
•New step in the beauty routine
•Ultra-light weight texture
•High performance formulas and long-lasting results
•Daily-cream efficiency booster
Estée Lauder Advanced Night Repair
Lancôme Génifique Dior Capture XP Overnight Recovery
NEW
INITIALISTEKérastase’s 1st advanced scalp & hair concentrate.
Works at the level of stem cells to
create beautiful hair at the source
24 YEARS OF RESEARCH ON STEM CELLS BY L’OREAL ADVANCED RESERACH
A NEW STEP IN DIVINE HAIR TRANSFORMATION
TRANSVERSAL
All Hair types
Every Hair care Routine
Universal beauty care Gesture
TRULY LUXURY
The promise of Healthy, Luscious
Hair
Luxury Serum Packaging
Inspired by Premium Skin care
Serums
Stem cells ,present in both hair and skin are powerful but extremely fragile cells
These cells multiply infinitely to regenerate and repair the skin in case of an aggression.
They play a key role in the regeneration of qualitative, healthy hair
The number of stem cells does not decrease with age but their functionality is reduced due to internal and external aggressions. It is, therefore, essential to protect stem cells, their environment and their regenerating power.
A NEW FIELD OF EXPERTISE: STEM CELLS
AT THE SOURCE OF BEAUTIFUL HAIR: STEM CELLS
A FUNDAMENTAL DISCOVERY:STEM CELLS ARE AT THE SOURCE OF SUBLIME HAIR GROWTH
Discovery of Stem Cells in the hair follicle. After 24 years of research, 10 publications, L’Oreal Advanced research has discovered the existence of 2 pools of Stem Cells at the hair follicle level.
STEM CELLS
They enable the renewal of the follicle and the ability of the hair to regenerate
Under internal and external aggressions like oxidative stress, pollution, UV rays,
Stem cells tend to lose their regenerating power. Hair does mot renew as well as it used to. As a result the quality of hair that emerges is affected.
2 Stem Cell Pools
•MILLIONS OF VEGETAL PLANT CELLS
•ANTI-OXYDATIVE POLYPHENOLS
•GLUCO-LIPIDS - SP 94
•CERAMIDES
REGENERATIVE COMPLEX® TECHNOLOGY
NATIVE PLANTS CELLS Exclusive actives, extracted from an ancestral apple tree, Malus Domestica They Maintain and optimize the follicle’s regenerating functions by protecting stem cell environment.
SP 94
Gluco-lipidsOptimizes hair growth
POLYPHENOLSAnti-oxidantsProtect the hair from oxydative stress (pollution, UV rays)
CERAMIDES
Strengthening moleculesReinforce the fiber
RÉGÉNÉRATIVE COMPLEX ®
A U N I Q U E C O M B I N AT I O N O F AC T I V E I N G R E D I E N T S
BATHE01
Initialiste is a Universal Product suitable for all hair types, recommended as part of all Kerastase Rituals
03 REGENERATE TEXTURISE04
S c a l p c a re , a n I n t r i n s i c s t e p a c ro s s a l l Ké r a s t a s e R i t u a l s .
TREAT02
A UNIVERSAL BEAUTY GESTURE
How to use Initiialiste?•Apply Initialiste directly on the scalp and gently massage with finger tips to spread the product evenly across the scalp
•Apply 2-3 times a week post shampoo, on damp, towel dried hair.
•Do not rinse off after application
How much of Initialiste to use per application?•Fine hair/short hair : 1-2 pipettes*•Thick hair/long hair : 2-4 pipettes*
*Pipette (Application dropper) = amount of product released by the dropper
APPLICATION GUIDELINES
AFTER 1 WEEKHair quality improves visibly. Shiny, revitalized, healthy looking hair
LEAVE – IN FORMULAFor all hair types
WITHIN 1 MONTHHair fall reduces dramatically. Upto 93% less hair breakage. Hair is Stronger, Fuller and healthier.
ACTING ON THE PRESENT AND THE FUTURE OF HAIR IS NOW POSSIBLE
A SKIN CARE INSPIRED ‘‘HIGH PERFORMANCE’’ SERUM TEXTURE
*Instrumental test vs. non-conditioning shampoo. **Hairfall due to breakage. ***Self-assessment, 100 Indian women after 4 weeks of use.
of the respondents strongly agree that Overall Initialiste is an excellent product85%
Agree that Initialiste makes the hair shiny89%
agree that the product will be effective by continuous usage81%
agree on the claim of hair quality improvement after 1 week of usage70%
INITIALISTE : USER FEEDBACK
agree that Initialiste decreases/prevents hair loss74%
* 100 Indian Women