kent johnson highlights digital kids conference 2013
DESCRIPTION
The Big Hidden Picture: Creating a Sustainable Cross-Platform ExperienceTRANSCRIPT
![Page 1: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/1.jpg)
1Confidential
The Big Hidden PictureCreating a Sustainable Cross-Platform Experience
“Because children are the world’s most important people…”
![Page 2: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/2.jpg)
2Confidential 2Confidential
Founded in 1946…
Today, a Growing Family Media Brand
![Page 3: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/3.jpg)
3Confidential 3Confidential
International
Activity Book Clubs
Our newest baby!
![Page 4: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/4.jpg)
4Confidential 4Confidential
Because children are theworld’s most important people,
we exist to serve children, their families, and others involved in their development,
helping them become their best selves—
creative, curious, caring, and confident.
Fun With a Purpose®
Highlights Mission Statement
![Page 5: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/5.jpg)
5Confidential 5Confidential
The Hidden Pictures®
Story
1946 Today
![Page 6: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/6.jpg)
6Confidential 6Confidential
In just one year, Hidden Pictures puzzles appear in:
• 100,000 Hidden Pictures book sets and board games• 8 million Highlights club activity books• 270,000 Hidden Pictures and puzzle app downloads • 24 million magazines• Increasingly present in mass and specialty retail• Over a dozen countries outside of the U.S.
Most common hidden objects: Pencil, toothbrush, banana,
Hidden Pictures®
fun facts
![Page 7: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/7.jpg)
7Confidential 7Confidential
Hidden Pictures®
for all ages
![Page 8: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/8.jpg)
8Confidential 8Confidential
Hidden Pictures®
Beyond Books
![Page 9: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/9.jpg)
9Confidential 9Confidential
Hidden Pictures®
International
![Page 10: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/10.jpg)
10Confidential 10Confidential
The Hidden Pictures®
Story
![Page 11: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/11.jpg)
11Confidential 11Confidential
The Hidden Pictures®
Story
![Page 12: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/12.jpg)
12Confidential 12Confidential
Early Hidden Pictures®
Touch
![Page 13: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/13.jpg)
13Confidential 13Confidential
Hidden Pictures®
Social
![Page 14: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/14.jpg)
14Confidential 14Confidential
The Hidden Pictures®
Story
![Page 15: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/15.jpg)
15Confidential 15Confidential
What is the essence of a child’s experience with a magazine and how can it be re-imagined on digital platforms?
![Page 16: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/16.jpg)
16Confidential 16Confidential
Highlights
Hopscotch
![Page 17: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/17.jpg)
17Confidential 17Confidential
Highlights Hopscotch
Highlights
Hopscotch
![Page 18: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/18.jpg)
18Confidential 18Confidential
Highlights
Hopscotch
![Page 19: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/19.jpg)
19Confidential 19Confidential
Highlights
Hopscotch
![Page 20: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/20.jpg)
20Confidential 20Confidential
Highlights
Hopscotch
![Page 21: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/21.jpg)
21Confidential 21Confidential
Rule-based play 6+
![Page 22: Kent Johnson Highlights Digital Kids Conference 2013](https://reader033.vdocuments.us/reader033/viewer/2022042607/559856181a28aba61d8b4670/html5/thumbnails/22.jpg)
22Confidential“Because children are the world’s most important people…”
Thank you!
Kent JohnsonHighlights for Children, Inc.(614) [email protected]