ken at nwa 2015
TRANSCRIPT
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Ever felt like this…?
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Ken at NWA 2015
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1. Build “Revenue Generating Websites”We do four things pretty well:
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2. Buy “Revenue Generating Websites”
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Trade Show Back-Drop
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Here’s what I have $$ - Here’s what I need monthly $$
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Here’s what I have $$ - Here’s what I need monthly $$
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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5% FOR LIFE
Don’t have 40K to 4MM to buy your freedom?
Ken meet Ron
4. Allow everyone to listen and play “Rule of 2%”
Room of 200, maybe 4
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160,000,000 + views 2015
85,000+ / Day
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..
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First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating WebsitesViewed 160,000,000+ each yr.Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.
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What got us here?
Last two weeks…
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We created “Blue-Print” that leads to Freedom
Algorithm “Proof”
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Freedom, defined by TGC/Income Store
True Authority established Trust establishedTraffic established Traffic, not heroic, is viral and evergreen
2.1.
3.4.
Let’s look at “Authority” that
leads to FREEDOM
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+1300 / mo., avg. is 62 in a lifetime
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Different Books – Different Goals:
Can no longer say:I’m brokeI’m cursedGod doesn’t love meI can’t afford itI’ll always be poor
Can only say:I’m lazyI ALWAYS want to work againI don’t deserve itI’d rather be brokeI’m a lazy bum
Newest book: How does Authority lead to Revenue
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Today’s Goal:
Helped countless people “Buy” their way out of a jobEarle, Randy, Nancy in room? …
…Not everyone has 40k to 4MM to BUY their Freedom.
If you CAN’T buy FREEDOM, how, exactly, CAN you build FREEDOM?
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First, understand, ALL categories are open
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WebMDSpine Site200 posts50 posts
20 / yr.150 more / 3 docs / 1 yr.220 total200 total
1/64th of 1%100%$532,000,0002050 docs @ $82/mo
Spine Site Case Study
Start with a very small, very sharp, drill bit or “Scalpel”
800# Gorilla countless have tried
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“Scalpel Method” is used to: “Gain Page One” rankings with No Budget:
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Is Page One of search results Important??“Real Estate” or “Insurance”
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3.3 Billion / mo. Cost?
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Creates “Silos”
Our Scalpels are “Silos”
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If you click“Oreo” Ad
Snackworks paysGoogle $1.16
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What Should I write on?What is everyone looking for?
Writing “Down” a SiloCuts through Google’s
Search results likea scalpel
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Definitive “Authority” on business continuity BP-FEMA… …without EVER writing a unique piece of content
Once “Gained Page One”, need to “Establish Authority”
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How is this possible?
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Put each of your Key-Word silo results into Google Alerts
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Mission Mode is holding a free workshop, note the title…
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Editorialized Content Establishes Authority
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We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!Best Part – Google told us what to “Editorialize” (silo)
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Editorializing: Putting your opinion over the “worlds best content” Establishes Authority
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
“Authority’s” “MUST Earn and Keep Trust”
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Closer look at “SOCIAL PROOF”
“Social Proof” determines TrustWhat do our potential clients
NEED To Seeto BUY from us?
2014 “Trust Trumps Everything”
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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* Recommends Endorsements* Testimonials* Local Media* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +Linkedin
Facebook (fan page)TwitterPositions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Our Results……Added ABSOLUTELY NOTHING…..Results:
1 out of 8
1 out of 3.5
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endorsements
endorsements
endorsements
testimonial testimonialtestimonial
media mediamedia media
Sketch Video info
As seen in: As seen in: As seen in: As seen in:
HOME
PRESS
OUR STORY
PRODUCTS
CONTACT
TESTIMONIALS
Best Practices to display “Trust”
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“Authority’s” MUST Earn and Keep Trust
Exact path to “Authority”
“Page One Rankings” Platforms Editorialized Content
“Writing Down a Silo” Gains Page One Rankings
“Editorialized Content” Establishes Authority
“Trusted Authorities” “NEVER WORK AGAIN”
“Authority’s Know” TRUST TRUMPS EVERYTHING”
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“Writing Down a Silo” “Gains Page One Rankings”
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“Page One Rankings”
Provide the platform to Editorialize Content
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Editorialized Content Establishes Authority
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Editorializing: Putting your opinion over the “worlds best content” Establishes Authority
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
“Authority’s” “MUST Earn and Keep Trust”
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Do “Trusted Authorities” have to work?
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How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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Hear from those doing the actual work, 15/70 employees!How do our 600+ sites make money?
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Picture this: You walk in on Friday…
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No website - No problemStart with our “Discovery” Platform, then use NextStepTool
Tech TeamBreakouts
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5. Find Viral, Follow Sneezers, Replicate the Revenue !!!
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Where should you step next? Guide-Map or Guide?
Why is it called “TheNextStep” tool?
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Diagnosis:
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Diagnosis:
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Diagnosis:
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Remedy: Missed Value
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Remedy: Missed Value
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Remedy: Missed Structure
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Remedy: “Model, Replicate & Who can Help”
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We use “TheNextStep” used internally EVERY DAY:
Current weakness + opportunity + replication = below:
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3 Days – 15 “Case Study” Presentations to model at home New iPad w/ NextStep App to guide your website growthNextStep UserGuide, the Guide to go with the map
Tech Team “Break Outs” to fix what’s currently brokeAll meals covered so you can focus on networking
All booze covered so you can network longer, he he he Entertainment covered so you can boogy
Red Carpet & Pics to help establish AuthorityVideos in exchange for a donation
5K for what? 5K??
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2013 – 24 showed2014 – added “NextStepTool” – 56 showed
2015 – added “Sneezers” $1997 or (3) at $699 – 188 showed
Fun may trump the learning?
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Take a chance on Yourself, See you in Philly, L.A. or Minooka!!
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I’m going to show you something that will make you sick…
1905 “Job” (we were all “Producers”)Industrial Rev. changed EVERYTHING !!
Let your DreamsRun your IncomeFind a vehicle thatSupports your Dreams
$$D
1926 “isn’t itAmazing…
80 Years ago…“what do we want?”The Dream leadthe income
$$D
TodayPsychologicallyNot allowed to Dream
$
D
D
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Something to think about this weekend…
$$D$$D
$
D
D
Will you break the chain in your family?
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3 Days – 15 “Case Study” Presentations to model at home New iPad w/ NextStep App to guide your website growthNextStep UserGuide, the Guide to go with the map
Tech Team “Break Outs” to fix what’s currently brokeAll meals covered so you can focus on networking
All booze covered so you can network longer, he he he Entertainment covered so you can boogy
Red Carpet & Pics to help establish AuthorityVideos in exchange for a donation
$4997$1997 or (3) $699
See you in the back of the room !
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$1997 or (3) $699
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Randy Haykin, Ron Fossum, Jeff Hoffman…
Law of Success #1
They are not rich and famous, rich and “free”
Replicate the patterns of what you want…
Lot of speakers this week will show you a “thing”
Our events shows you the path, many “things” to get you there andMost important, it shows you people that are “there”, free
We take “N.W.A.” to another level
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3 Days in Philly or L.A.
$1997 or (3) $699
I’ll be in the Back with Bill,
See you in Philly
3 Days in Philly or L.A.
+
+