Kelvin D. O’ReillyCareer Profile

Developing and DeliveringMarketing, Management and Event

Solutions For Over 20 Years.

My history in business is one of success in developing business opportunities for growth and implementing strategic programs that achieve designated outcomes and which have constantly met and exceeded designated KPI’s.

Astute management, strategic problem solving, creative marketing management across all formats from the traditional print, electronic and experiential, to the latest digital platforms for; events of all sizes, tourism attractions, professional sports, retail and NFP organisations.

Implementation of Programs that have regularly produced an excellent ROI and all of the desired outcomes.

Career Profile

• Commercially astute hands-on Senior Manager / General Manager with a broad set of skills derived from a range of high pressure corporate and time critical business environments.

• A strategic planner and detailed General Manager and Marketing Manager with a process driven and outcome orientated approach to planning and business.

• Comfortable in the Board Room or senior management table and able to harness and nurture the skills of peers and subordinates so as to produce a great ROI and achieve a culture of on-time delivery of desired outcomes.

• Excellent communication skills, high integrity and keenly aligned to good corporate governance being a cornerstone of a successful business.

• Marketing Management experience across traditional electronic, print and experiential formats as well as web, digital and social media platforms.

• Career portfolio exhibits experience and success in management, marketing, advertising, promotions, media, activation, PR and digital marketing for major events, tourism attraction's, professional sport and retail.

Key Skills & Competencies

• CEO, General Manager, Director of Australian Registered Companies• Marketing Management with experience across traditional electronic,

print and experiential formats as well as web, digital and social media platforms

• Advertising, Promotions, PR and Business Development• Sponsorship Negotiation and Management• General Administration• General Management of Professional Sports Companies or Associations• Event Organising and Management• Financial Budgeting and Reporting• Company Director• Peak National Industry Association Management• Conference Organising, Trade Show Sales, Promotion and Management

Career Commentary & Highlights

Experience encompasses successful business management and consulting focusing on: General Management Marketing and commercial management Event organising, management and marketing Professional sports management and administration Sponsorship procurement, activation and management Peak National Body and Association management

A skilled General Manager, Marketing Manager and negotiator with strong strategic, fiscal responsibility and team leadership skills. I believe that high-level corporate governance principles should be applied at all times in the conduct of business. I have achieved success for my employers in each of the roles filled.

StrengthsExperienced The breadth of my experience is across many business environments including:

Tourism Attraction management and marketing Professional sport Consumer business in the fields of marketing and general management Event planning, management and marketing Association and membership based company management Consulting Digital marketing and eCommerce

Strategic and hands onStrong emphasis on Corporate GovernanceGood financial managerMotivated self starterFresh and constructive analysisFace of the companyCommunications

Clients and Events

• Australian Amusement Leisure and Recreation Association Inc

• AALARA Insurances Pty Ltd• Bathurst 1000 Event Management Pty Ltd• CAMS Ltd• Cookie Man• Complete Marketing Pty Ltd• Direct 2 Electrical Pty Ltd• Federation Internationale de l’Automobile

(The FIA)• Gold Coast Motor Events Pty Ltd• Goodwill Games – Brisbane• Grundy Entertainment Pty Ltd• Holden Performance Driving Centre• International Rally Of Queensland

• International Association of Amusement Parks and Attractions

• Macau Grand Prix (Motor Race Consultants Ltd)

• Morris International Group• My T Brite Lights• Rally Australia Pty Ltd• Sirromét Winery Festivals• South Australia / Victoria State Of

Origin Series’• South Australian National Football

League Inc• Speed On Tweed Pty Ltd• TOCA Australia Pty Ltd• Touring Car Entrants Group Australia

Pty Ltd

Testimonials

“Kelvin is an executive of the highest calibre. Detailed, thorough, a great manager of people he can be trusted to deliver a business plan. He has an extremely strong work ethic and he is a man of the utmost integrity. I greatly enjoyed my time working with him and am happy to be contacted as a referee. 0419 437 825.”

David Lo – CEO and Managing Director – The Marketing Zoo

“...thank you for the absolutely excellent report. ... the detail and clarity of your report is truly impressive.”

Max Mosley – FIA President - Federation Internationale de l’Automobile

“The 2003 Summer meeting is the best organised Summer Meeting ever held by IAAPA. ”

John Collins –President IAAPA

Testimonials

Marketing Manager - Gold Coast Motor Events Co. Pty Ltd“Kelvin is an outstanding individual. He is self driven, professional and a great team player. He is a good manager and quickly commands the respect of colleagues and staff. I would be pleased to provide a verbal reference.”

Tim Rothwell - Assistant CEO, Australian Indycar Grand Prix Currently CFO Brisbane Airport Corp

Chairman & Chief Executive - Touring Car Entrants Group“Kelvin is a rare individual who combines massive personal integrity with great business sense and hard work. I have been lucky to be associated with him on a variety of business projects and he has always over-delivered in every area. I'm happy to recommend him.”

Paul Gover – Motoring Editor Herald Sun Newspaper

Marketing Manager - Rally Australia Pty Ltd “Kelvin did an excellent job for the 2009 Rally Australia across a broad range of areas

including sponsorship procurement and servicing, corporate hospitality and spectator sales and marketing, advertising and assisting with our PR strategy. He is extremely dedicated with a very strong work ethic.”

Garry Connelly AM Chairman Organising Committee, Rally Australia

Contact Details

Kelvin D O’Reilly

PO Box 5446

Q Super Centre

Mermaid Waters, Queensland 4218

Phone: 07 5527 7667

Fax: 07 5527 7655

Email: Kelvin@pmm.net.au