BRAND PRESENTATION

LETTER FROM THE CHAIRMAN

INDEX

DESIGN IN THE UK

‘HUE-RAY’ FOR COLOUR!

SETTING THE TRENDS FOR 2012

LET US TAKE YOU BEHIND THE SCENES

STANDING OUT FROM THE CROWD

STANDING STRONG IN THE MARKET

SUPPORTING YOU... OUR CUSTOMER

SERVICE ABOVE THE REST

WE CARE ABOUT EVERY SINGLE DRESS

SUPPORTING AND ENJOYING THE INDUSTRY

Barry Waterman FCAChairman

LETTER FROM THE CHAIRMAN

us. We look forward to many successful years together and can assure you of our utmost support at all times.

Yours Sincerely

DESIGNED IN THE UK

2012 Collection sketches

We believe the key to the most stylish maids is to keep it

feeling comfortable and glamorous in fashionable chiccolours and styles at an affordable price.

‘HUE-RAY’ FOR COLOUR!

choose a variety of hues from classic colours and the latest fashionable colours to vibrant fruity colours, to ensure we cover all tastes and trends.

“ We’ve always known we can rely on the Kelsey Rose design team to provide us with modern, stylish dresses that our maids just love, and somehow the label just keeps getting stronger and stronger. ” - Michael Daly, Bellissima Brides

“ The Kelsey Rose collection is an absolute hit with both our Bridesmaids and Prom clientele from short to long dresses in every colour imaginable” Sally Lee, Shropshire county Brides

“ Kelsey has been our best seller for the past 5 years and I have experienced it becoming more contemporary in this time. The dresses mirror the best trends and become great additions to our bridesmaid’s wardrobe, perfect for a number of future events.

inexpensive prom range” - Jennifer, Marry Me

n

“The advertising campaign as always is stunning with maximum impact through striking colours and complimentary styles to inspire our customers. ” - Ashleigh, Serenity Brides

SETTING THE TRENDS FOR 2012

D O YO U R M A I D S AF AV O U R

The campaigns are designed to challenge the stereotype of bridesmaids into a desireable and fashionable statement. Through the use of imagery we show how maids can be dressed in tonal, same or totally different shades with similar features to co-ordinate and compliment each other, making it an exciting and creative experience.

Blissfull Dream - Mood boards are created at the beginning of the season determining the themes and trends

Metallica

Warm Monochromes

Cherry Blossom

“COMES TO THE USA”

“The imagery for the Kelsey Rose advertising is aspirational and always stands out from the crowded marketplace. ” - Laura, Bellissama Weddings

LET US TAKE YOU BEHIND THE SCENES

Play

How we created the advertising images

Professional tips from hair and make-up

New for the 2012 collection, brides and maids can now see how we create the advertising images, giving them designer, hair and make-up tips on how to style their dresses for the big day... just watch and see!

STANDING OUT FROM THE CROWD

We have increased advertising internationally and believe strongly in it as a way to support our stockists. The adverts show the exciting ways you can style todays modern maid, whilst directing them to our website and onto the nearest stockist.

A stronger focus to interact with consumers has been achieved using social media sites such as; Facebook and Twitter. These sites allow us to offer designer tips, as well as allowing brides or maids to upload images of their bridal party on their big day!

2012 Advertising campaign

Facebook Page

STANDING STRONG IN THE MARKET Our In-house team have created strong rapports with the worlds top bridal titles. We have two collections in a variety of

colours available for editors to call in for shoots or shows.

SUPPORTING YOU... OUR CUSTOMER

ebsite FTP Site

FTP Site to download images

2012 collection shop POS & selling support

Every customer receives a support pack with their new ,koobkooL 2102 ,sdracwohS 3A owt ;gniniatnoc selpmas

Line sheet, price lists, fabric swatches at no extra charge.

Website

D O YO U R M A I D S AF AV O U R

“ It is such a pleasure to deal with the customer service team who are not only passionate about their brand but also wholly commited to looking after their customers so that, ultimately, the end

user - the bridesmaid herself - is happy, and that is all that really matters. ”

- Laura, Bellisima Weddings

SERVICE ABOVE THE REST

Customer Service Team; Andy, Betty, Magda & Luke

“ I’ve just received the parcel you sent - as promised and on time. I’d just like to express my gratitude for the excellent service I always get from your customer service team. ” - Adrian Brand, Ball Gown Heaven

“Kelsey Rose have a fantastic team - always on hand, always helpful and very professional. The delivery and

collection services are always prompt, well packaged and presented and the quality of the dresses are consistent. ”

- Wendy Hyett, The Dressing Room

We feel privileged to work with over 500 stockists throughout the UK and Europe and see our service as a partnership to help our shops enjoy with ease and pleasure when selling our dresses.

WE CARE ABOUT EVERY SINGLE DRESS

ebsite FTP Site

“ Deliveries are always on time and the gowns come in pressed ready for the customer which is rare from manufacturers these days. ” - Jean, Jean Miller Bridal Salon

16 WEEK DELIVERY GUARANTEEDWe’ve built strong relationship with factories to ensure deliveries are always on time!

Free Shipping

and then hung immediately

Dresses are stored hanging until the stockist requires delivery

ensure little or no steaming is required by the shop before hanging on their rails

Every dress is inspected and hand pressed by specialist

Larger Size Sizes 4” Longer Rush Orders (8 Weeks) Extra Fabric Per Metre Delivery Charge

USA $50.00 UK 24-28 $30.00 *Not Available **POA (Approx $15.00) No charge

EXTRA CHARGES

r only there will be no charge.** Extra Fabric - These will be single metre lengths only

SUPPORTING AND ENJOYING THE INDUSTRY

ebsite FTP Site

We are launching at the National Bridal Market Chicago.

Sept 29-Oct 2. Kelsey Rose space is 1056

“ Staff are particularly helpful at advising styles and colours that will work well for our store and our customers buying them. ” - Ashleigh, Serenity Brides

CUSTOMER SERVICES

Emai l : in fo@kelseyrose .co.uk Tol l Free Phone: 1-855-495-2455

ACCOUNT SERVICES

Emai l : michael@kelseyrose .co.uk Tol l Free Phone: 1-855-495-2455

PRESS CONTACT

Phone: andrewh@kelseyrose .co.ukTol l Free Phone: 1-855-495-2455

www.kelseyrose .co.uk