KELLY R. BELL

1980 Superfine Lane, #605Wilmington, DE 19802

302-373-1355KBHERBS@hotmail.com

PROFILE: SALES § MARKETING § MANAGEMENT▪ SERVICE

Entrepreneurial management, marketing and sales professional with more than 20 years experience in all aspects of start-up and ongoing wholesale and retail operations of Beauty/Spa Industry.

• Strong marketing and sales including lead generation, sales presentations, advertising, marketing materials and display creation, trade shows participation, and pricing.• Proven abilities in product development, optimizing sales and account retention through proactive service delivery and customer interaction.• Experienced in financial control that includes direct responsibility and/or oversight of purchasing, vendor negotiations, accounting, billing, collections, licensing, and tax filing.• Highly Qualified Service provider of wellness and beauty services.

PROFESSIONAL EXPERIENCE:

December 2015 - March 2016 Independent Contractor Massage Therapy and Certified Herbalist-D'Ambra Spa at the Ritz Carlton Hotel, Philadelphia

Philadelphia, Pennsylvania

March 2014 – October 2016 Independent Contractor Massage Therapy and Bodywork-Montchanin Inn Spa

Wilmington, Delaware

▪ Product and service sales in 5 star internationally renowned spa environments

▪ 17 credentials relating to massage and bodywork▪ Certified Herbalist▪ Advanced Training Holistic Healing Course in Scotland▪ Continuing Education Training in 5 star internationally renowned spa

environments

2000 – Present Manager – 1401 HAIR DESIGNS LTD. § Wilmington, Delaware

Full salon services including massage, personal products and offering certified organic herbal products

• Joined staff of long-term business to create and initiate marketing strategies and sources additional offered services and products and accepted management responsibilities within a year.

• Currently overseeing all aspects of operations encompassing financial oversight, sales, marketing, customer service, vendor interaction, as well as service and product enhancements.

• Assist with product sales, application and therapeutic massage services.

• Manage all marketing efforts that include direct trade show participation, print advertising and the development and delivery of marketing materials.

1994 – 2007 Owner – CAER RHIANNON HERBALS § Wilmington, Delaware

Wholesale business offering products for personal use based on environmentallysound product line

Conceptualized and developed the product line, including product formulas, ingredient and packaging vendors, wholesales pricing, marketing strategy, financial planning, and sales goals.

§ Grew business through direct marketing efforts including calling on distributors and retail organizations to develop an accouhnt base and providing proactive relationship management for growth and retention

§ Sold product line at a profit in 2007. (non-disclosure agreement)

2001 – 2006 Owner – BELL MARKETING § Wilmington, Delaware

Independent Contractor fulfilling marketing and sales agreements with diverse organizations§ Diverse marketing and sales contracts that grew in relationship to previous

experience. Contracts were semi-annually with a 5-year duration.• Designed marketing logos and materials, trade show booths, displays and

backdrops, as well as setup booths and displays and provided sales and marketing assistance.

• Utilized German language skills to provide translation services for a Company in Frankfurt,

• Germany.

EDUCATION:University of Oregon, Bachelor of Science Environmental 1998Sage Mountain Herbal Retreat Center, Certified Herbalist 1999Center for Herbal Studies Herbal Certification Program 1997Blue Iris Herbal Center Herbal Studies 1996Dawn Training Center Massage Certification, CPR Cert.1998Delaware Massage Center Massage Therapy Lic.Program 2010Myofascial Release I,Myofascial Release II 2002Craniosacral Therapy 2003Shiatsu 2005Reflexology 1999Fibromyalgia and Chronic Pain Relief 2010Trigger Point Therapy 2013Chair Massage 2009Stretching and Positional Release 2011Hot Stone Massage Therapy 1998Reiki I,Reiki II 2004Aromatherapy 1997Body Wrapping 2001Milady’s Standard DE Cosmetology Program 2002Milady’s Standard DE Aesthetician Program 2003Mu-Xing Therapy 2014Advanced Herbal Therapy Intensive Scotland 2014

LANGUAGE: Proficient in German

COMPUTER: Publisher, Photoshop, Word, and Excel applications.