k el ley-ten-faces- innovat ion.pdf

The Ten Faces of Innovation

Tom Kelley, IDEO

Anthropologistobserves humanbehavior and developsa deep understandingof how people interactwith products

Experimenterprototypes new ideascontinuously by aprocess of enlightenedtrial and error

Cross-Pollinatorexplores other industriesand cultures and translatesthose relevations to fityour enterprise

Hurdlerdevelops a knack forovercoming oroutsmartingroadblocks

ExperienceArchitectdesigns compellingexperiences thatconnect at a deeperlevel with customers’latent or expressedneeds

Set Designercreates a stage onwhich innovationteam members cando their best work,transforming physicalenvironments toinfluence attitude

Caregiveranticipates customerneeds and is readyto look after themin a manner that goesbeyond mere service

Storytellerbuilds both internalmorale and externalawareness throughcompelling narrativesthat communicate afundamental humanvalue

Collaboratorhelps bring eclecticgroups together andoften leads from themiddle to createnew solutions

Directorgathers together atalented cast and crewand sparks theircreative talents

The Learning Personas

The Organizing Personas

The Building Personas