kelley-ten-faces-innovation.pdf
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k el ley-ten-faces- innovat ion.pdf
The Ten Faces of Innovation
Tom Kelley, IDEO
Anthropologistobserves humanbehavior and developsa deep understandingof how people interactwith products
Experimenterprototypes new ideascontinuously by aprocess of enlightenedtrial and error
Cross-Pollinatorexplores other industriesand cultures and translatesthose relevations to fityour enterprise
Hurdlerdevelops a knack forovercoming oroutsmartingroadblocks
ExperienceArchitectdesigns compellingexperiences thatconnect at a deeperlevel with customers’latent or expressedneeds
Set Designercreates a stage onwhich innovationteam members cando their best work,transforming physicalenvironments toinfluence attitude
Caregiveranticipates customerneeds and is readyto look after themin a manner that goesbeyond mere service
Storytellerbuilds both internalmorale and externalawareness throughcompelling narrativesthat communicate afundamental humanvalue
Collaboratorhelps bring eclecticgroups together andoften leads from themiddle to createnew solutions
Directorgathers together atalented cast and crewand sparks theircreative talents
The Learning Personas
The Organizing Personas
The Building Personas