kelley-ten-faces-innovation.pdf

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kelley-ten-faces-innovation.pdf The Ten Faces of Innovation Tom Kelley, IDEO Anthropologist observes human behavior and develops a deep understanding of how people interact with products Experimenter prototypes new ideas continuously by a process of enlightened trial and error Cross-Pollinator explores other industries and cultures and translates those relevations to fit your enterprise Hurdler develops a knack for overcoming or outsmarting roadblocks Experience Architect designs compelling experiences that connect at a deeper level with customers’ latent or expressed needs Set Designer creates a stage on which innovation team members can do their best work, transforming physical environments to influence attitude Caregiver anticipates customer needs and is ready to look after them in a manner that goes beyond mere service Storyteller builds both internal morale and external awareness through compelling narratives that communicate a fundamental human value Collaborator helps bring eclectic groups together and often leads from the middle to create new solutions Director gathers together a talented cast and crew and sparks their creative talents The Learning Personas The Organizing Personas The Building Personas

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Page 1: kelley-ten-faces-innovation.pdf

k el ley-ten-faces- innovat ion.pdf

The Ten Faces of Innovation

Tom Kelley, IDEO

Anthropologistobserves humanbehavior and developsa deep understandingof how people interactwith products

Experimenterprototypes new ideascontinuously by aprocess of enlightenedtrial and error

Cross-Pollinatorexplores other industriesand cultures and translatesthose relevations to fityour enterprise

Hurdlerdevelops a knack forovercoming oroutsmartingroadblocks

ExperienceArchitectdesigns compellingexperiences thatconnect at a deeperlevel with customers’latent or expressedneeds

Set Designercreates a stage onwhich innovationteam members cando their best work,transforming physicalenvironments toinfluence attitude

Caregiveranticipates customerneeds and is readyto look after themin a manner that goesbeyond mere service

Storytellerbuilds both internalmorale and externalawareness throughcompelling narrativesthat communicate afundamental humanvalue

Collaboratorhelps bring eclecticgroups together andoften leads from themiddle to createnew solutions

Directorgathers together atalented cast and crewand sparks theircreative talents

The Learning Personas

The Organizing Personas

The Building Personas