kelley j. mainumanitoba.ca/faculties/management/media/kelley_main_cv_2019.pdf · hamed aghakhani,...
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KELLEY J. MAIN
Asper School of Business
University of Manitoba
181 Freedman Crescent
Winnipeg, Manitoba R3T 5V4
Tel: (204) 474-9636
Fax: (204) 474-7575
Email: [email protected]
APPOINTMENTS
2019 - Associate Dean for Social Sciences and Humanities, Faculty of Graduate Studies
2018 - Professor, University of Manitoba, Asper School of Business, Marketing
2014 - 2019 Head, Department of Marketing, Asper School of Business
2013 Associate Dean Research and Graduate Programs (Acting), Asper School of Business
(1-year term)
2012 (Fall) Visiting Professor, HEC Montreal
2009 – 2018 Associate Professor, University of Manitoba, Asper School of Business, Marketing
2007 – 2009 Assistant Professor, University of Manitoba Asper School of Business, Marketing
2004 – 2007 Assistant Professor, York University Schulich School of Business, Marketing
EDUCATION
2005 Ph.D. (Business Administration - Marketing), University of British Columbia
1998 M.A. (Social Psychology), University of Manitoba
1996 B.A. Hons. (Psychology), University of Winnipeg
AWARDS AND HONOURS
2019 Asper Faculty Research Award
2019 Second Place, Best Poster Award, Pathways to Prosperity Conference
2018 UMFA Merit Award for Service
2018 Associate Achievement Award for Service
2018 - 2020 F. Ross Johnson Fellowship in Marketing
2017, 2019 Dean’s Commendation letter for Excellence in Teaching (MKT 7080)
2017 Graduate Mentoring Award Nomination
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2015 Associates Achievement Award for Service
2015 Outstanding Reviewer Status, Journal of Business Research
2015 Nominated for ASAC Best Paper Award, Marketing Division, English track
2013 - 2018 F. Ross Johnson Professorship in Marketing
2012 Associates Achievement Award for Service
2012 University of Manitoba Graduate Students' Association Teaching Award
2012 HEC Visiting Scholar Grant
2012 ASAC Best Paper Award, Marketing Division, English track
2010 The Park Prize for Outstanding Contribution to the Journal of Consumer Psychology
2008 The 2007 Journal of Consumer Psychology Young Contributor Award
2007-2013 F. Ross Johnson Fellowship
2003 AMA Sheth Foundation Doctoral Consortium Fellow, University of Minnesota, MN.
2002 Honourable Mention for Best Paper at Administrative Sciences Association of Canada
Conference
2001-2004 Social Sciences and Humanities Research Council of Canada Doctoral Fellowship
2000 University of Manitoba Student Union Scholarship
2000 Alfred Rea Tucker Memorial Scholarship
1997-2000 University of Manitoba Duff Roblin Graduate Fellowship
1993-1995 University of Winnipeg Board of Regents Academic Proficiency Scholarship
RESEARCH
REFEREED JOURNAL ARTICLES (current/former students are italicized)
Mohammed El-Hazzouri, Kelley J. Main and Donya Shabgard (in press), “The Effect
of Sunlight on Men’s Preference for Luxury Products” Journal of Business Research Special
Issue on Evolutionary Consumption. One-year impact factor (IF): 2.51.
https://doi.org/10.1016/j.jbusres.2019.04.049
Main, Kelley J., Wenxia Guo and Katherine White (2019), “Sensitivity to Ulterior Motives: The
Moderating Role of Agent vs. Consumer Identity”, Journal of Retailing. Volume 95, Issue 3,
Pages 63-75, IF:5.48 https://doi.org/10.1016/j.jretai.2019.06.004
Olya Bullard, Sara Penner and Kelley J. Main (2019), “Why Things Change or How They Remain
Stable: Can Implicit Theory Influence Construal Level?”, Journal of Consumer Psychology,
Volume 29 Issue 4, 662-670. FT-List Journal, IF: 4.47. https://doi.org/10.1002/jcpy.1101
Lavoie, Raymond and Kelley J. Main (2019), “Consumer Microflow Experiences”, Psychology and
Marketing, 36, 1133– 1142.
Lavoie, Raymond and Kelley J. Main (2019), “When Losing Money and Time is Enjoyable: The
Paradoxical Role of Flow in Gambling", Journal of Gambling Issues, Volume 41, pages 53-72.
IF:.061 http://dx.doi.org/10.4309/jgi.2019.41.4
Main, Kelley J. and Peter R. Darke (2019) “Crying Wolf or Ever-Vigilant?: Do Wide-Ranging
Product Warnings Increase or Decrease Sensitivity to Other Product Warnings?”, Journal of
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Public Policy and Marketing. IF:2.18. https://doi.org/10.1177/0743915619829730
Main, Kelley J. Hamed Aghakhani, Aparna Labroo, and Nathan Greidanus (2019) “Change
it up: Inactivity, and Repetitive Activity, Reduce Creative Thinking”, Journal of Creative
Behavior, IF: 1.85. (DOI) - 10.1002/jocb.373
Featured in www.thechronicleherald.ca/opinion/columists/demont-new-physical-
activity-sparks-creativity-242139 and Psychology Today
https://www.psychologytoday.com/us/blog/minding-the-body/201905/walk-way-tap-
creative-thinking.
Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair (2019), “Out of the Closet: When Moral
Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex
Models”, Journal of Advertising, 48(2), 181-196. IF:2.9.
https://doi.org/10.1080/00913367.2018.1518736
Featured in the Conversation “Out of the closet: Easing the backlash against advertising
with same-sex couples”, February 5, 2019 https://theconversation.com/out-of-the-closet-
easing-the-backlash-against-same-sex-couples-in-advertising-110740
Hamed Aghakhani, Mehdi Akhgari, and Kelley Main (2019), “When Does Money Priming Affect
Helping Behavior?”, Australasian Marketing Journal, 27(1), 32-40. IF: 1.1.
https://doi.org/10.1016/j.ausmj.2018.11.002
Hamed Aghakhani and Kelley J. Main (2019), “How Social Exclusion Prevents Carryover Effects
of Deception”, Journal of Retailing and Customer Services, 47(March), 206-214. IF: 2.9.
https://doi.org/10.1016/j.jretconser.2018.11.021
Mohammed El-Hazzouri and Kelley Main (2018) “The Effect of Control Priming on Irresponsible
Financial Behavior” Marketing Letters, 29(2), 207-223. IF: 1.82. doi: 10.1007/s11002-018-
9457-6. http://hdl.handle.net/1993/33445
Mohammed El-Hazzouri, Kelley J. Main and Sergio Carvahlo (2017), “Ethnic Minority Consumers
Reactions to Advertisements Featuring Members of Other Minority Groups
International Journal of Research in Marketing, 34(3) 717-733. IF: 232. DOI:
10.1016/j.ijresmar.2017.06.005
https://www.youtube.com/watch?v=Xm95espx9dw&feature=youtu.be
Featured in the Conversation: https://theconversation.com/do-minorities-prefer-ads-
with-white-people-82882
https://phys.org/news/2017-08-minorities-ads-white-people.html
NATIONAL POST - HTTP://NATIONALPOST.COM/PMN/NEWS-PMN/DO-
MINORITIES-PREFER-ADS-WITH-WHITE-PEOPLE
Wenxia Guo and Kelley Main (2017), “To Trust or Not to Trust: How Self Construal Affects
Consumer Responses to Interpersonal Influence”, Journal of Applied Social Psychology,
47(10), 531-538. DOI: 10.1111/jasp.12457.” IF: 1.01.
Wenxia Guo and Kelley Main, (2017) "The effectiveness of matching sales influence tactics to
consumers’ avoidance versus approach shopping motivations", European Journal of Marketing,
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Vol. 51 Issue: 9/10, pp.1577-1596, https://doi.org/10.1108/EJM-05-2016-0278 IF: 1.09.
Mohammed El Hazzouri, Sergio Carvalho and Kelley J. Main (2015) “An Investigation of the
Emotional Outcomes of Business Students’ Cheating “Biological Laws” to Achieve Academic
Excellence”, Academy of Management Learning & Education, 14(4), 1-21. Lead article (IF:
3.08).
Main, Kelley J., Sutapa Aditya and Darren Dahl (2014),” How Source Cues Impact Consumer
Evaluations of Direct and Indirect Persuasion Attempts”, Canadian Journal of Administrative
Science, 31(1), 35-43. 1IF: 0.557 Nominated for Best Paper Award
Guo, Wenxia and Kelley J. Main, (2012) “The Vulnerability of Defensiveness: The Impact of
Persuasion Attempts and Processing Motivations on Trust”, Marketing Letters, 23 (4), 959-971.
1IF: 1.60
Bell, Chris and Kelley J. Main (2011), “Deonance and Distrust Motivating Third Party Information
Seeking About Unethical Agents”, Journal of Business Ethics, Volume 102 (1), 77-96. FT-45
List Journal, 1IF: 1.27
Darke, Peter R., Laurence Ashworth and Kelley J. Main (2010), “Great Expectations and Broken
Promises: Misleading Advertising, Product Failure, Expectancy Disconfirmation and Consumer
Suspicion, Journal of the Academy of Marketing Science, 38(3), 347-362. 1IF: 2.53, FT-List
Journal.
Argo, Jennifer J. and Kelley J. Main (2008), “Stigma-by-Association in Coupon Redemption: Looking
Cheap Because of Others”, Journal of Consumer Research, 35, 559-572. Lead article. FT-List
Journal, 1IF: 3.10
Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2008), “An Examination of the Effects of
Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert
Marketing”, Journal of Public Policy and Marketing, 27(1), 34-44. 1IF:1.66
Main, Kelley J., Darren W. Dahl and Peter R. Darke (2007) “Automatic and Deliberative Bases of
Suspicion: Empirical Evidence of the Sinister Attribution Error”, Journal of Consumer
Psychology, 17(1), 59-69. FT-List Journal, 1IF: 2.405
Winner of Park Prize for Outstanding Contribution to JCP
Winner of the JCP Young Contributor Award
Argo, Jennifer J. and Kelley J. Main (2004), “Meta-Analyses of the Effectiveness of Warning
Labels,” Journal of Public Policy & Marketing, 23(2), 193-208. 1IF:1.660
Main, Kelley J., Jennifer J. Argo and Bruce A. Huhmann (2004), “Pharmaceutical Advertising in the
USA: Information or Influence?” International Journal of Advertising, 23(1), 119-141.
1IF:0.61
Baldwin, Mark W. and Kelley J. Main (2001), “Social Anxiety and the Cued Activation of Relational
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Knowledge,” Personality and Social Psychology Bulletin, 27(12), 1637-1647. 1IF:2.217
Vorauer, Jacquie D., A. J. Hunter, Kelley J. Main, and Scott A. Roy (2000), “Meta-Stereotype
Activation: Evidence from Indirect Measures for Specific Evaluative Concerns Experienced by
Members of Dominant Groups in Intergroup Interaction,” Journal of Personality and Social
Psychology, 78(4), 690 – 707. 1IF:5.076
Vorauer, Jacquie D., Kelley J. Main, and Gordon B. O'Connell (1998), “How Do Individuals Expect
to be Viewed by Members of Lower Status Groups? Content and Implications of "Meta-
Stereotypes,” Journal of Personality and Social Psychology, 75(4), 917 – 937. 1IF:5.076
RESEARCH UNDER/IN REVISION (current/former students are italicized)
Lavoie, Raymond, Kelley J. Main, JoAndrea Hoegg and Wenxia Guo “Power to the People: How and
When Customers Can Influence Employees” (manuscript in preparation for invited second
round review at Journal of Service Research). IF:6.84
Lavoie, Raymond and Kelley J. Main, “Consumer Creativity: Escaping Your (Un)Creative Flow”
(manuscript in preparation for second invited review at International Journal of Research in
Marketing).
Wenxia Guo and Kelley Main, “She Posts, but He does not: Gender Differences in Posting
Charity Related Messages on Online Social Networks” (manuscript under second round review
at Canadian Journal of Administrative Science). IF:0.67
Lavoie, Raymond, Kelley J. Main, Corey King and Danielle King, " Virtual Games, Real
Consequences: Understanding the Potential Danger of Virtual Reality Games (manuscript in
preparation for second review at Virtual Reality).
Lavoie, Raymond and Kelley J. Main, “The Marketing of Curiosity: How Does it Work?”
(manuscript in preparation for second round review at European Journal of Marketing).
RESEARCH UNDER REVIEW
Mohammed El-Hazzouri, Sergio Carvahlo and Kelley J. Main, “Underperforming to Dissociate the
Self from Undesirable Groups” (manuscript under review at European Journal of Marketing).
Raymond Lavoie, Anastasia Stuart-Edwards and Kelley Main, “A Refined Conceptualization
and Measurement of Flow Experiences"”, (manuscript under review at Psychology and
Marketing).
RESEARCH IN PROGRESS (working paper available)
Mohammed El-Hazzouri, Rowan El-Bialy, Kelley Main and Regan Fosen “For Better or For Worse?
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Low Income Borrowers Access to Credit Following Regulatory Changes for Payday Loans”
(manuscript in preparation for Journal of Consumer Affairs).
Sara Penner and Kelley J. Main, “Consumer Memorialization and Charitable Giving”, (manuscript
in preparation for journal submission)
Olya Bullard, Sara Penner and Kelley J. Main, “How Tightening the Grip on Ethics Increases
Tolerance for Ethical Misconduct” (manuscript in preparation for Journal of Consumer
Research).
Rowan El-Bialy and Kelley J. Main “Brand New Law, Same Old Narratives: A Critical Discourse
Analysis of Federal Communications about the Cannabis Act” (manuscript in preparation for at
Canadian Journal of Public Policy).
Lavoie, Raymond and Kelley J. Main, “You go First, I Insist: The Benefit of Advertising After
Competitors” (manuscript in preparation for Journal of Advertising Research).
Hopkins, Lucas, Yany Grégoire, Martin Mende, Michael Brady and Kelley J. Main “When It’s Time
For Farewell: The Effects of Firm-Induced Relationship Termination Strategies on Customer
Rejection” (manuscript in preparation for submission to Journal of the Academy of Marketing
Science).
Shabgard, Donya, Kelley Main and Hamed Agakhani “Would you like a Bite? The Influence of
Realness Food Cues on Dieting Consumers” (manuscript in preparation for Food Quality and
Preferences).
Hamed Aghakhani, Kelley Main and Malcolm Smith “The Effect of Psychological Contract Breach on
Fans Relationship with Their Team” (manuscript in preparation for Sports Marketing and
Management).
BOOKS, BOOK CHAPTERS and NON-REFEREED ARTICLES
Miranda Goode and Kelley Main (in press), “An Introduction to the Special Issue, The Brave New
World: How Shopping and Consumption is Evolving with Technology”, Canadian Journal of
Administrative Sciences.
Solomon, Main, White, and Dahl (in press), Consumer Behavior: Buying, Having, Being, 8th Canadian
Edition. Pearson.
Hamed Aghakhani and Kelley J. Main (2018), “How Signals of Permeability Affect Socially Excluded
Consumers Responses to Advertising Deception” (chapter in press for EAA Advances in
Advertising Research series (Vol. IX), pp 317-327. doi.org/10.1007/978-3-658-22681-7_23
Main, Kelley (2015), “Area Profile: Marketing”, Canadian Journal of Administrative Science,
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December, 32(4), 10.1002/cjas.1355
McDaniel, Gates, Sivaramakrishnan and Main (2013) Marketing Research Essentials, Second
Canadian Edition, Wiley.
Main, Kelley J. (2008), “The Transforming Health Care Landscape: The Case of Direct-to-
Consumer Pharmaceutical Advertising” chapter in Communication in Question, 1st Edition
edited by Joshua Greenberg and Charlene Elliott. Toronto: Thomson Nelson, 240-249.
RESEARCH GRANTS
2019 Co-Investigator – University Research Grants Program (URGP) of $5459.00 for
“Waiting to exhale: Post-legalization cannabis stereotyping and stigmatization: with
Namita Bhatnagar as PI.
2019 Co-Investigator – SSHRC Individual Partnership Engage Grant of $24,980 for
“Designing Better Donation Solicitation Letters” with Keri Kettle as PI, Sara Penner as
CI and Misericordia Health Center Foundation as partner.
2018 Collaborator - Pathways to Prosperity research grant of $7,986 for “How do newcomers
react to public health advertising that features their group? Understanding and
improving the effectiveness of targeted public health communications” with Mohammed
El-Hazzouri, PI and Leah Hamilton, CI.
2018 Co-Investigator, SSHRC Insight Grant of $83,445 for “For the Benefit of Others: How
Consumption Activities that Benefit Others Relates to Consumer Goals” with Olya
Bullard as PI.
2017 Principal Investigator, SSHRC Individual Partnership Engage Grant of $22,460 for “The
Impact of a Signature on Donors” with Keri Kettle as CI and St. Boniface Hospital
Foundation as partner.
2017 Principal Investigator, SSHRC Partnership Development Grant of $130,362 for
“Distinguishing the Types of Flow” with Raymond Lavoie as collaborator, Kirk
Kristofferson as CI, PanAm Clinic and Zenfri as partners.
2016 Co-Investigator, SSHRC Insight Development of $50,100 for “Research on weight loss
products using before and after appeals?” with Hamed Aghakhani as PI and Fang Wan
as CI.
2015 Co-Investigator, SSHRC Insight Development of $57,186 for “Can Attributional
Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt
Management? with Mohammed El Hazzouri as PI.
2014 Principal Investigator, SSHRC Insight Grant of $234,750 for “Accuracy and Defense
Responses to Persuasion Related Information” with Katherine White as co-investigator.
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2014 Principal Investigator, UMGP, “We Can’t Have it All: Understanding how Attributional
Retraining Impacts Willingness to take on debt”, $7150.00 with Mohammed El-
Hazzouri, CI.
2011 Principal Investigator, SSHRC Insight Development Grant of $60,700 for “The Impact
of Stereotype Threat on Perceptions and Consumption of Products Associated with
Dissociative Groups” with Sergio Carvalho as Co-Investigator.
2010 Co-Investigator, SSHRC Standard Research Grant of $46,700 for “Consumer
metacognitions and reactions to brand marketing in the new media” with Mei-Ling Wei
(PI) and Eileen Fischer (CI)
2009 Principal Investigator, SSHRC Standard Research Grant of $72,124 for “How
Consumers Use Persuasion Knowledge to Judge Interpersonal Marketing
Communications” with Peter Darke as co-investigator.
2008 Principal Investigator, UM SSHRC of $6,700.00 for “Wear-Out or Sensitization:
Carryover Effects of Prior Warning Labels on Perceived Risk and Compliance
2005 Principal Investigator, SSHRC Standard Research Grant of $70,272 for “An
Investigation of the Antecedents and Consequences of Consumer Suspicion” with Peter
Darke as co-investigator and Chris Bell as collaborator.
2005 Collaborator, SSHRC Standard Research Grant of $80,835 for “Examining Trust from a
Justice Framework” with Chris Bell
2004 Principal Investigator, SSHRC Small Grant of $2700 for “An Investigation of Consumer
Responses to Rejection.”
2002 University of Manitoba Faculty of Management Research Grant of $955 for “How Do
Consumers Market Themselves? An Analysis of Personal Ads Through the Lens of
Metaperceptions” with Marjorie Delbaere.
2002 University of Manitoba Faculty of Management Research Grant of $1200 for “Beyond
the Regulator’s Watchful Eyes: A Content Analysis of Pleasurable and Preventative
Product Advertisements” with Jennifer J. Argo.
2001 University of Manitoba Faculty of Management Research Grant of $1645 for “Are
Metaperceptions a Viable Explanation for Low Coupon Redemption Rates?” with
Jennifer J. Argo.
PUBLISHED CONFERENCE PROCEEDINGS
Guo, Wenxia and Kelley J. Main (2014), “Can Persuasion Knowledge Change Preferred Persuasion
Based on Self-Construal?”, Advances in Consumer Research, Volume 42, Eds. June Cotte and
Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: 498-501.
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Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main (2011), “Students Abuse of Cognitive
Enhancements,” Proceedings of the Administrative Sciences Association of Canada, 32(23),
243-268.
Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main (2011)," I Am Too Much of A Man to Be
Artistic: Signaling Incompetence to Reduce the Threat of Being Associated With A
Dissociative Group", in Advances in Consumer Research Volume 38, eds. Darren W. Dahl,
Gita V. Johar, and Stijn M.J. van Osselaer, Advances in Consumer Research Volume 38: p 5-6
Association for Consumer Research.
Sutapa Aditya, Kelley Main, Darren Dahl (2009), "The Impact of Source and Item Characteristics on
Consumer Responses to Flattery in Retail Sales Transactions", in Advances in Consumer
Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for
Consumer Research, Pages: 932-932.
Delbaere, Marjorie and Kelley J. Main (2008), “Looking for Love: Meta-Accuracy and Self-
Presentation in Personal Ads” in the Proceedings of the Society for Consumer Psychology.
Main, Kelley J., Mei-Ling Wei and Eileen Fischer (2007) “Avoiding the Debt Trap: How Attributional
Retraining Can Influence Consumers’ Perceived Control Over and Behavioural Intentions
Towards Debt”, Advances in Consumer Research, 35. Eds. A. Lee and D. Soman.
Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2007), “How Does Persuasion Knowledge
Influence Brand Evaluations?” Society for Consumer Psychology Winter Conference
Proceedings.
Main, Kelley J. and Laurence Ashworth (2006), “The Ultimate Service Failure: An Investigation of
Consumer Responses to Rejection” in Teresa Davis and Gary Gregory (Eds.), European
Advances in Consumer Research, 8, 24-25.
Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2006), “When Does Persuasion Knowledge
Influence Brand Evaluations?” Society for Consumer Psychology Winter Conference
Proceedings.
Wei, Mei-Ling, Eileen Fischer and Kelley J. Main (2006), “Don’t Market to Me That Way: The
Influence of Perceived Inappropriateness on the Efficacy of Marketing Tactics,” Annual
Administrative Sciences Association of Canada Conference Proceedings, 27 (3), 374-381.
Main, Kelley J., Darren W. Dahl and Peter R. Darke (2005), “Consumer Responses to Flattery:
Empirical Evidence of the Sinister Attribution Error,” in Karin Elkstron and Helene Brembeck
(Eds.), European Advances in Consumer Research, 7, 553-554.
Argo, Jennifer J. and Kelley J. Main (2004), “The Impact of Coupon Value, Purchase Recipient, and
Time of Redemption On What I Think They Think of Me: An Investigation of Metaperceptions
In Coupon Redemption Situations,” in A. Cheema, S. Hawkins and J. Srivastava (Eds.),
Proceedings of the Society for Consumer Psychology, 100-104.
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Argo, Jennifer J. and Kelley J. Main (2002), “Warning! Proceed with Caution: A Meta-Analysis of the
Effectiveness of Warning Labels,” in S. M. Broniarczyk and K. Nakamoto (Eds), Advances in
Consumer Research, 29, 235-236, Valdosta, GA, Association for Consumer Research.
Argo, Jennifer J. and Kelley J. Main (2002), “I’m Not Cheap, But If I Use This Coupon I Believe You’re
Going to Think I Am: The Influence of Metaperceptions Upon Coupon Redemption,” in
Administrative Science Association of Canada Conference Proceedings, Edward R. Bruning (Ed.),
Winnipeg, Manitoba, 23(3), 53-61.
Bruning, Edward R., Jennifer J. Argo, and Kelley J. Main (2001), “An Exploration of Antecedents and
Consequences of Market Orientation for Canadian Exporters," in Administrative Science
Association of Canada Conference Proceedings, Rajesh V. Manchanda (Ed.), London, Ontario, 1-
10.
CONFERENCE PRESENTATIONS
El Hazzouri, Mohammed, Leah Hamilton, and Kelley Main (2019), “Racialized Newcomers’ Reactions
to Targeted Public Health Ads,” Pathways to Prosperity 2019 National Conference, Toronto, ON.
Rowan El-Bialy and Kelley Main (2019), “Brand New Law, Same Old Narratives: A Critical
Discourse Analysis of Federal Government Communications about the Cannabis Act”,
Consumer Culture Theory Conference, Montreal, July.
Mohammed El-Hazzouri, Rowan El-Bialy and Kelley Main (2019), "“A Vicious Cycle”: Narratives of
Consumer Experiences with Payday Loans" AMA Marketing and Public Policy Conference,
Washington, DC. June.
Rowan El-Bialy and Kelley Main (2019), “It’s High Time? New Marijuana Discourses and the
Experiences of Marginalized Groups in Canada" AMA Marketing and Public Policy
Conference, Washington, DC. June.
El-Bialy, R., Bhatnagar, N., & Main, K. (2019). Waiting to Exhale: Post Legalization Cannabis
Stereotyping & Stigmatization. Hickson Research Day poster session, Asper School of Business,
April.
Raymond Lavoie and Kelley Main (2019), “Consumer Creativity: Breaking Your (Un)Creative Flow”,
Society for Consumer Psychology, Georgia, March.
Noah Castelo, Kirk Kristofferson, Kelley Main, and Katherine White (2018), “Don’t Tell Me Who I
Am! When and How Assigning Consumers an Identity Backfires”, Special Session entitled
When Cause-Related Marketing Hinders Rather Than Helps, Association for Consumer
Research, Dallas, Texas, October.
Olya Bullard, Sara Penner and Kelley Main (2018), “Can Stricter Ethical Standards Increase
Tolerance for Ethical Misconduct”, Association for Consumer Research, Dallas, Texas,
October.
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Olya Bullard, Sara Penner and Kelley Main (2018), “Can Implicit Theory Influence Construal
Level?” Association for Consumer Research, Dallas, Texas, October.
Rowan El-Bialy and Kelley Main (2018), “It’s high time: Analyzing the discourses surrounding
marijuana legalization in Canada”, International Society of Political Psychology, San Antonio,
TX.
Donya Shabgard, Kelley Main and Hamed Aghakhani (2018), “Advertisement’s Dessert Portrayal and
Consumer Perceptions of Taste”, International Conference on Research in Advertising
(ICORIA), June 21-23, Spain.
Sara Penner, Kelley Main and Keri Kettle (2018), “Large vs. Small: How Signature Size and Signer
Gender Influence Charitable Donations”, The JACR Research Boutique Conference on
Prosocial Consumer Behavior, Whistler, B. C.
Raymond Lavoie and Kelley Main (2018), “The Relationship Between Flow and the Amount of Time
and Money Spent While Gambling”. International Conference of Social Sciences and
Humanities in Rome, Italy.
Mohammed El Hazzouri and Kelley Main (2018), “Control Priming Reduces Risky Credit Behavior”,
Marketing and Public Policy Conference, Columbus, OH, May.
Rory Waisman, Mohammed El Hazzouri and Kelley Main (2018) “Magically Rescued or Taking
Control? An Examination of Messaging Aimed at Debt Distressed Consumers”, Marketing and
Public Policy Conference, Columbus, OH, May.
Olya Bullard, Sara Penner and Kelley J. Main, “Can Implicit Theory Influence Construal Level?”
Administrative Sciences Association of Canada, Toronto, ON, May, 2018.
Regan Fossen, Mohammed El Hazzouri and Kelley Main (2018), “Exercise and Exercise Reminders
on Men’s Preference for Luxury Products”, Administrative Sciences Association of Canada,
Toronto, ON, May, 2018.
Raymond Lavoie and Kelley Main (2018), “Flow and Gambling”, Alberta Gambling Research
Institute Conference, Banff, Alberta.
Mohammed EL Hazzouri, Regan Fossen, and Kelley Main (2018), “Have the Alberta Changes in
Payday Loan Regulations Affected Payday Loan Borrowers??”, Rupert’s Land Consumer
Behavior Symposium, Winnipeg, MB, May.
Kelley Main, Wenxia Guo, and Kate White (2018), “Retail Perspective Taking: How Identity Matters”
Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May
Sara Penner, Trang Mai, Kelley Main and Kate White (2018), “I volunteered vs I was voluntold:
Effects on staff and consumer behavior”, Rupert’s Land Consumer Behavior Symposium,
Winnipeg, MB, May.
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Sara Penner, Olya Bullard and Kelley Main (2017), “Can Implicit Theory Influence Construal
Level?” Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May.
Sara Penner, Olya Bullard and Kelley Main (2017), “Can Implicit Theory Influence Construal
Level?” Association for Consumer Research, San Diego, CA, October.
Sara Penner, Kelley Main and Jennifer Argo (2017), “When is more better? Will how many people
ask affect the outcome?"Association for Consumer Research, San Diego, CA, October.
Hamed Aghakhani and Kelley Main (2017) “The Effect of Social Exclusion on Advertising
Deception” European Advertising Academy conference, Ghant, Belgium, July.
Wenxia Guo and Kelley Main (2017) “She Posts, but He does not: Gender Differences in Posting
Charity Related Messages on Online Social Networks” Administrative Sciences Association of
Canada. Montreal, Que., June.
Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair, “Out of the Closet: When Moral Identity
and Protestant Work Ethic Reduces Disgust towards Advertising Featuring Gay Models
Administrative Sciences Association of Canada. Montreal, Que., June.
Lavoie, Ray, Kelley Main (2017), “The Curious Nature of Flow” Administrative Sciences Association
of Canada. Montreal, Que., June.
Sara Penner and Kelley Main (2017), “Internal and External Branding a Non-Profit Perspective”
“Administrative Sciences Association of Canada Cases in Development, Montreal, Que., June.
Sara Penner, Kelley Main and Jennifer Argo (2017), “The role of the person asking for money--does it
matter?”, Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.
Mohammed El-Hazzouri, Kelley J. Main and Lisa Sinclair (2017), “Reactions to Advertising with
Gay Models: When Moral Identity Priming is not Enough”, Rupert’s Land Consumer Behavior
Symposium, Regina, SK, May.
Ray Lavoie and Kelley Main (2017), “The Dark side of Flow: Gambling as a Flow Experience”,
Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.
Mohammed El-Hazzouri, Kelley J. Main and Rory Waisman (2017), ‘Magically Rescued or Taking
Control? An Investigation into Debt Slogans Rupert’s Land Consumer Behavior Symposium,
Regina, SK, May.
Ray Lavoie and Kelley Main (2017), “The Darkside of Flow: Gambling as a Flow Experience”
Hickson Research Day, University of Manitoba, March.
Shelby Gauthier, Kelley Main and Brianna Caza (2017), “One Job or Two?: Perceptions of Multiple
Job Holders,” Hickson Research Day, University of Manitoba, March.
Sara Penner, Keri Kettle and Kelley Main (2017) “The Power in a Signature: Does Size Matter?”,
13
Hickson Research Day, University of Manitoba, March.
Lavoie, Ray, Kelley Main, Wenxia Guo and Joey Hoegg (2017), “Consumer Influence Tactics”
Society for Consumer Psychology, San Francisco.
El-Hazzouri, Mohammed, Kelley J. Main and Donya Shabgard (2016), “The Effect of Sunlight on
Men’s Preference for Luxury Products,” Association for Consumer Research, Berlin, Germany.
Shabgard, Donya and Kelley Main (2016), A Visual Consumption of Desserts: The impact of Subtle
food cues in Dieters Association for Consumer Research, Berlin, Germany.
Aghakhani, Hamed, Mehdi Akhgari, and Kelley Main (2016), “The Effect of Ownership, Authenticity,
and Form of Money on Negative Emotions and Helping Behavior”, Administrative Sciences
Association of Canada. Edmonton, AB. June.
Guo, Wenxia and Kelley J. Main (2016), “The Art of Adaptive Selling: The Impact of Adapted
Communication to Shopping Goals on Consumers’ Purchase Intentions” Administrative
Sciences Association of Canada. Edmonton, AB. June.
Main, Kelley, Sara Penner and Jennifer Argo (2016) “Is More Better? The Impact of Number of
Solicitors on Donation Intentions”, Rupert’s Land Consumer Behavior Symposium, Saskatoon,
SK, May.
Donya Shabgard and Kelley Main (2016), “Cultural Differences in Expression of Vulnerability”
Rupert’s Land Consumer Behavior Symposium, Saskatoon, SK, May.
Lavoie, Raymond and Kelley J. Main, (2016), “The Curious Nature of Flow” Rupert’s Land Consumer
Behavior Symposium, Saskatoon, SK, May.
Shabgard, Donya and Kelley Main (2016), Want a Taste?: Consumer Contamination in Food
Advertisements Society for Consumer Psychology, St. Pete’s Beach, FL.
Lavoie, Raymond and Kelley J. Main, (2016) “Competitive Advertisements as Threats to Decision
Making Competence,” Society for Consumer Psychology, St. Pete’s Beach, FL.
El-Hazzouri, Mohammed, Kelley J. Main and Donya Shabgard (2016), “The Effect of Sunlight on
Men’s Preference for Luxury Products,” Society for Consumer Psychology, St. Pete’s Beach,
FL.
Lavoie, Ray, Kelley Main and Wenxia Guo (2015), “Consumer Influence Tactics in a Retail Setting”
Association for Consumer Research, New Orleans. Special Session.
Penner, Sara and Kelley Main (2015), “Agentic and Communal Motivations for Philanthropy",
Association for Consumer Research, New Orleans.
Donya Shabgard and Kelley Main (2015), “Would you like a Bite?: The Influence of Food
Presentation on Consumer Perceptions of Desirability,” Association for Consumer Research,
14
New Orleans.
Kelley Main and Peter Darke (2015), “Carry-Over Effects of Warning Label Strength and Number on
Subsequent Compliance”, American Psychological Association, Toronto, ON.
Ray Lavoie, Kelley Main and Wenxia Guo (2015), “Power to the People: Consumer Influence Tactics
in a Retail Setting” American Psychological Association, Toronto, ON.
Sara Penner and Kelley Main (2015), “Donor-Focused Communication and Recognition in
Philanthropy", American Psychological Association, Toronto, ON.
Mohammed El Hazzouri and Kelley Main (2015), “The Effect of Attributional Retraining on Consumer
Debt", Administrative Sciences Association of Canada, Halifax, NS, June.
Donya Shabgard and Kelley Main (2015) “Would you like a Bite?: The Influence of Food
Presentation on Consumer Perceptions of Desirability”, Rupert’s Land Consumer Behavior
Symposium, Winnipeg, MB, May.
Raymond Lavoie, Kelley Main and Juliet Zhu (2015), “Writing and Creativity”, Rupert’s Land
Consumer Behavior Symposium, Winnipeg, MB, May.
Kelley Main, Hamed Aghakhani, Nathan Greidanus and Aparna Labroo (2015), “Change it up:
Repetitive Activity or Inactivity Impairs Creativity”, Rupert’s Land Consumer Behavior
Symposium, Winnipeg, MB, May.
Mohammed El-Hazzouri, Kelley Main and Donya Shabgard (2015), “Do Reminders of Sunlight Affect
Attitude Towards Luxury Products?”, Rupert’s Land Consumer Behavior Symposium,
Winnipeg, MB, May.
Ray Lavoie and Kelley Main (2015), “Advertisements as Threats to Competency: Exploring Consumer
Tunnel Vision and Mitigating the Effects”, Society for Consumer Psychology, Phoenix, AZ,
February.
Donya Shabgard, Kelley Main and Katherine Loveland (2015), “The Impact of Source and
Overhearing of a Compliment on Consumers”, Society for Consumer Psychology, Phoenix, AZ,
February.
Kelley Main, Wenxia Guo and Katherine White (2014), Can We Turn Off Defensiveness?: Agent vs.
Consumer Responses to Persuasion Attempts, Baltimore, Association for Consumer Research,
Baltimore, MD, October.
Raymond Lavoie, Kelley Main, and Wenxia Guo (2014), Compliment early but tip late: Economic
versus social influence tactics in a service setting Association for Consumer Research,
Baltimore, MD, October.
Wenxia Guo and Kelley Main (2014), “Can Persuasion Knowledge Change Preferred Persuasion Based
on Self-Construal Association for Consumer Research, Baltimore, MD, October.
15
Fang Wan, Hamed Aghakhani, Kelley Main and Amitava Chaddopadhyay (2014), “Weight Loss at the
Cost of Safety is OK for Women: An Exploratory Research on Weight Loss Products
Using Before and After Appeals”, Association for Consumer Research, Baltimore, MD,
October.
Mohammed El Hazzouri and Kelley Main (2014), “Attribution Retraining influences on Credit Card
Debt)",Marketing and Public Policy Conference, Boston, MS, June.
Kelley Main, Wenxia Guo and Katherine White (2014), “Accuracy vs Defense Motivations Depend on
Who Am I Right Now: Identity Salience Effects in Response to Persuasion Attempts,” Rupert’s
Land Consumer Behavior Symposium, Regina, SK, May.
Donya Shabgard and Kelley Main (2014), “The Impact of Source and the Directness of a Compliment
on Consumers”, Rupert’s Land Consumer Behavior Symposium, Regina, SK, May.
Raymond Lavoie, Kelley Main, and Wenxia Guo (2014), “Compliment early but tip late: Economic
versus social consumer influence tactics”, Rupert’s Land Consumer Behavior Symposium,
Regina, SK, May.
Hamed Aghakhani, Fang Wan, Kelley Main (2014), “Exploratory Research on Weight Loss Products
Using Before and After Appeals,” Rupert’s Land Consumer Behavior Symposium, Regina, SK,
May.
Mehdi Akhgari, Hamed Aghakhani, and Kelley Main” The Role of Money in Psychological Tension”.
Administrative Sciences Association of Canada, Muskoka, ON. May 2014.
Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and
Sales Promotion Tactics”, Society for Consumer Psychology, Miami, FL, March 8 2014.
Raymond Lavoie, Kelley Main, Wenxia Guo and Darren Dahl,” The Persuasive Bird Gets the Worm:
Empowering Consumers and Fostering Trust in the Retail Context” Society for Consumer
Psychology Conference, Miami, FL, March 6 2014.
Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and
Sales Promotion Tactics”, Winter, Orlando, FL, February 21 2014.
Mehdi Akhgari, Hamed Aghakhani, and Kelley Main,” Get Rid of Your Pennies If You’re
Looking for Relaxation: The Role of Money in Psychological Tension”. Association for
Consumer Research, Chicago, IL. October 2013.
Peyman Assadi and Kelley Main (2013), “Does Labor Lead to Love”, Rupert’s Land Consumer
Behavior Symposium, Saskatoon, SK, May 2013.
Raymond Lavoie, Kelley Main, Wenxia Guo and Darren Dahl (2013), “Consumer Over-Generosity:
Boundaries and Underlying Mechanisms,” Rupert’s Land Consumer Behavior Symposium,
Saskatoon, SK, May 2013.
16
Mehdi Akhgari, Hamed Aghakhani and Kelley Main (2013), “Seeking financial well-being: The role of
money in altering stress, anxiety and depression,” Rupert’s Land Consumer Behavior
Symposium, Saskatoon, SK, May 2013.
Kelley Main and Katherine Loveland (2013), “See No Evil, Hear No Evil: The impact of co-opting an
overheard persuasion attempt” Rupert’s Land Consumer Behavior Symposium, Saskatoon, SK,
May 2013.
Hamed Aghakhani, Kelley Main, and Fang Wan (2013), "Losing Weight Too Fast Is Problematic for
Men but Ideal for Women: Examination of the Effectiveness of Before/After Advertisements,"
Society for Consumer Psychology Conference, San Antonio, TX, February.
Olya Bullard, Kelley J. Main and Jennifer J. Argo “Your Cheating Heart: The Negative Impact of Sales
Promotions on Loyalty” Association for Consumer Research, Vancouver, B. C. October 2012.
Guo, Wenxia and Kelley Main “Preferred Persuasion: How Self Construal Changes Consumer
Responses to Persuasion Attempts”, Association for Consumer Research, Vancouver, B. C.
October 2012.
Hamed Aghakhani, Kelley Main “Who Cares If It Is Deceptive, I Like It: “The Effect of Social
Exclusion on Advertising Deception” Association for Consumer Research, Vancouver, B. C.
October 2012.
Main, Kelley J. and Peter Darke “Trick or Treat?: Effects of Suspicion on Schematic Processing and
Sales Promotion Tactics”, Administrative Sciences Association of Canada, St. Johns,
Newfoundland and Labrador, June 2012.
Kelley J. Main and Jennifer J. Argo “How Uniqueness Motivations Influence How Multiple
Stakeholders Respond to Flattery”, Rupert’s Land Consumer Behavior Symposium,
Winnipeg, MB, May 2012.
Hamed Aghakhani, Kelley Main, Nathan Greidanus and Aparna Labroo “Move your Body and the
Mind Will Follow: Effect of Body Movement on Creativity” Rupert’s Land Consumer
Behavior Symposium, Winnipeg, MB, May 2012.
Mohammed El Hazzouri and Kelley Main “The Effect of Attributional Retraining on Consumer Debt”
Rupert’s Land Consumer Behavior Symposium, Winnipeg, MB, May 2012.
Guo, Wenxia and Kelley Main “Preferred Persuasion: How Self Construal Changes Consumer
Responses to Persuasion Attempts” Rupert’s Land Consumer Behavior Symposium, Winnipeg,
MB, May 2012.
Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main “No Fever for Bieber: Fear of Rejection
from One’s Ingroup as a Consequence of the Stereotype Threat Created by Dissociative
Groups”, Society for Consumer Psychology, Las Vegas, NV, February 2012.
17
Mohammed El Hazzouri, Kelley Main and Sergio Carvalho, “What about My People? The Effect of
Targeting Advertisements towards One Ethnic Minority Group at the Expense of Others”
Society for Consumer Psychology, Las Vegas, NV, February 2012.
Hamed Aghakhani, Kelley Main and Nick Turner, “You’re Shady: The Effect of Pupil Obscuration on
Consumers’ Perceived Trust,” Association for Consumer Research, St. Louis, October 2011.
Hamed Aghakhani, Kelley Main and Fang Wan, “Can I Pay More?: The Moderating Effect of Gender
and Self-Esteem Following Consumer Rejection” Association for Consumer Research, St.
Louis, October 2011.
Guo, Wenxia and Kelley Main “Seeing Things in a Different Light: Agent vs. Consumer Responses to
Persuasion Attempts,” Association for Consumer Research, St. Louis, October 2011.
Mohammed El Hazzouri, Sergio Carvalho, and Kelley Main, “Students Abuse of Cognitive
Enhancements,” Administrative Sciences Association of Canada, Montreal, Que. July 2011
Mohammed El Hazzouri, Kelley Main, and Sergio Carvalho, “What about My People? The Effect of
Targeting Advertisements towards a Specific Ethnic Minority Group on Non-Targeted Ethnic
Minority Groups,” Rupert’s Land Consumer Behavior Symposium, Regina, SK, May 2011.
Hamed Aghakhani, Kelley Main and Nick Turner, “You’re Shady: The Effect of Pupil Obscuration on
Consumers’ Perceived Trust,” Rupert’s Land Consumer Behavior Symposium, Regina, SK,
May 2011.
Guo, Wenxia and Kelley Main, “Seeing Things in a Different Light: Agent vs. Consumer Responses to
Persuasion Attempts,” Rupert’s Land Consumer Behavior Symposium, Regina, SK, May 2011.
Main, Kelley, Sutapa Aditya and Darren Dahl, “When Satisfaction Blooms or Wilts: How Multiple
Source Characteristics Impact Consumer Responses to a Persuasion Attempt,” Rupert’s Land
Consumer Behavior Symposium, Regina, SK, May 2011.
Guo, Wenxia and Kelley Main "The Fundamental Attribution Error in Salespeople and its Correction
by Stealing Thunder: Evidence from Agents and Consumers" Association for Consumer
Research, Florida, October 2010
Guo, Wenxia and Kelley Main "Trust or Not: The Role of Self-Construal in Interacting with
Salespeople" Association for Consumer Research, Florida, October 2010
Mohammed El Hazzouri, Sergio Carvalho and Kelley Main (2010) “I am Too Much of a Man to Be
Artistic: Signaling Incompetence to Reduce the Threat of Being Associated with a Dissociative
Group" Special Session Association for Consumer Research, Florida, October 2010.
Peter Darke, Laurence Ashworth, and Kelley Main (2010) “Broken Promises: Misleading Advertising,
Disconfirmation and Generalized Distrust” European Association for Consumer Research,
London, England, July.
18
Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main (2010) “Promoting Pride or
Embarrassment? Potential Emotional Outcomes of the Consumption of Ability Enhancing
Products” in Emotions, Magical Beliefs and Maladaptive Health Behaviors special session,
AMA Marketing & Public Policy Conference (MPPC), Denver, May 2010.
Guo, Wenxia and Kelley Main (2010) “When Will Consumers Trust a Salesclerk? The Impact of
Ingratiation Tactic Transparency and Processing Motivations on Trust”, Rupert’s Land
Consumer Behavior Symposium, Saskatoon, Saskatchewan, May 7, 2009.
Kelley Main and Peter Darke (2010) “Sensitization or De-Sensitization: Carryover Effects of Prior
Warning Labels on Perceived Threat and Compliance”, Rupert’s Land Consumer Behavior
Symposium, Saskatoon, Saskatchewan, May 7, 2010.
Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main (2010) “Promoting Pride or
Embarrassment? Potential Emotional Outcomes of the Consumption of Ability Enhancing
Products” Rupert’s Land Consumer Behavior Symposium, Saskatoon, Saskatchewan, May 7,
2010.
Aditya, Sutapa, Kelley Main and Darren Dahl (2010). Don't we like to be flattered at all? Impact of
Source and Item Characteristics on Consumer Perceptions of Agent Interpersonal Influence.
Society for Consumer Psychology, Florida, February.
Guo, Wenxia and Kelley Main (2010). When Will Consumers Trust a Salesclerk? Society for
Consumer Psychology, Florida, February.
Main, Kelley and Laurence Ashworth (2010). Consumer Responses to Firm Rejection. Society for
Consumer Psychology, Florida, February.
Mohammed El-Hazzouri, Sergio Carvalho and Kelley Main “Consumer Response to Stereotype Threat
Related to Dissociative Groups” Association for Consumer Research, October 2009.
Kelley Main and Peter Darke (2009) “The Ability of Different Sales Promotions to Withstand
Consumer Suspicion: Which Ones are Rubber and Which Ones are Glue?”, Rupert’s Land
Consumer Behavior Symposium, Winnipeg, Manitoba, May 23, 2009.
Sutapa Aditya, Kelley Main and Darren Dahl (2008), “The Impact of Source and Item Characteristics
on Consumer Responses to Flattery in Retail Sales Transactions” with Association for
Consumer Research, San Francisco, October 2008.
Kelley Main and Peter Darke (2008) "The Impact of Warning Strength, Number and Self-Affirmation
on Product Warning Label Effectiveness" Asper School of Business Seminar Series, April
2008.
Marjorie Delbaere and Kelley Main (2008) “Looking for Love: Meta-Accuracy and Self-Presentation
in Personal Ads” with Society for Consumer Psychology, New Orleans, LA, February 2008
“Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers’ Perceived Control
19
Over and Behavioural Intentions Towards Debt” with Mei-Ling Wei and Eileen Fischer,
Association for Consumer Research, Memphis, TN, September 2007.
“Visual Expressions of Consumer Guilt” with Samuel K. Bonsu and Sarah J.S. Wilner, European
Association of Consumer Research, Milan, Italy, July 2007.
“The Appeal of Others: How to Avoid the Self-Positivity Bias” with Sutapa Aditya, Association for
Consumer Research, Orlando, Florida, September 2006.
“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen
Fischer”, Society for Consumer Psychology, Las Vegas, NV, February 2007.
“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen
Fischer”, Society for Consumer Psychology, Miami, FL, February 2006.
“When Does Persuasion Knowledge Influence Brand Evaluations?" with Mei-Ling Wei and Eileen
Fischer”, Administrative Studies Association of Canada Conference, Banff, AB, June 2006.
“That is the Last Time I Will do Business Here: The Negativity of Consumer Responses to Rejection”
with Laurence Ashworth Society for Consumer Psychology, Miami, FL. February 2006 and
Association for Consumer Research, Portland, OR, October 2004.
“The Negative Stigma of Coupon Redemption” with Jennifer J. Argo, Association for Consumer
Research, San Antonio, TX, September 2005.
“Consumer Responses to Flattery: Empirical Evidence of the Sinister Attribution Error,” with Darren
Dahl and Peter Darke, European Association of Consumer Research, Gothenburg, Sweden,
June 2005 and Society for Consumer Psychology, San Francisco, CA, February 2004.
“The Impact of Regulatory Focus on How Consumer Replace Possessions” with Lisa Sinclair at the
Society for Consumer Psychology, San Francisco, CA, February 2004.
“Are Metaperceptions a Viable Explanation for Low Coupon Redemption Rates,” with Jennifer. J.
Argo, Society for Consumer Psychology, San Francisco, CA, February 2004, Association for
Consumer Research, Atlanta, Georgia, October 2002, Administrative Sciences Association of
Canada, Winnipeg, Manitoba, June 2002.
“Warning!: Proceed with Caution. A Quantitative and Qualitative Analysis of the Effectiveness of
Warning Labels” with Jennifer J. Argo, Association for Consumer Research, Austin, Texas,
October 2001 and Faculty of Management Seminar Series, Winnipeg, Manitoba, November
2000.
“The Role of Meta-Stereotypes in Intergroup Negotiation” with Jacquie D. Vorauer, Society for the
Psychological Study of Social Issues, Ann Arbor, Michigan, June 1998 and Canadian
Psychological Association, Toronto, Ontario, June 1997.
“Spatial Performance and Women’s Persistence and Success in Science” with Katherine Schultz,
20
Nancy Porhownik and Amanda Wintink, Workshop facilitated at the conference for the
Advancement of Women in Engineering, Science and Technology, St. John’s, Newfoundland,
July 2000. Also, paper presented at the Conference for Women in Engineering, Technology and
Mathematics, Vancouver, British Columbia, June 1998 and at the Canadian Association of
Women in Science Conference, Winnipeg, Manitoba, March 1997.
“The Impact of Social Support on Meta-Perceptions of Women in Science” with Katherine J. Schultz.
Paper presented at the Congress of Learned Societies (Canadian Women's Studies Association),
St. John's, Newfoundland, June 1997.
“Relational Schema Activation and Social Anxiety: Conditioning and Contrast Effects”. Paper
presented at the Prairie Undergraduate Research Conference, Winnipeg, Manitoba, April 1996.
INVITED RESEARCH TALKS/KNOWLEDGE MOBILIZATION
“The Dandelion Effect: When Identity, Culture and Technology Intersect”, Royal Bank International
Research Seminar, Culture and the Interconnected Consumers Plenary Speaker September 2019,
Montreal.
“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Egg Farmers of Manitoba
Animal Care Committee Meeting, May 2018
“High-Tech Humans: Exploring the Limitless Potential of Technology” Café Scientifique, McNally
Robinson, September 2017.
“Flow at Work” at the Live Well @Work, University of Manitoba Researcher Talks, June 2017.
“When Isn’t the Consumer Always Right: Accuracy and Defense Motivations” at the Manitoba
Institute of Agrologists (MIA) AGM Professional Development Workshop, April 2017
“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Bruce Campbell Farm and
Food Discovery Center, March 2017 To representatives from Manitoba Agriculture, Manitoba Egg
Farmers, Manitoba Beef Council, Manitoba Pork Council, MCMFP
“Is the Consumer Always Right: Accuracy and Defense Motivations” at the Manitoba Beef Council
AGM, February 2017
“Consumer Trust” at the Bruce Campbell Farm and Food Discovery Center, September 2016 to
representatives from Manitoba Agriculture, Manitoba Egg Farmers, Manitoba Beef Council, Manitoba
Pork Council, MCMFP
“Can Flattery Fulfil a Need for Uniqueness?” City University of Hong Kong, November 2013.
“Seeing Things in a Different Light: Agent vs. Consumer Responses to Persuasion Attempts”,
University of Guelph, October 2013.
“Consumer Heuristics” at the Manitoba Assessing Officers AGM May 2012
21
Surprisingly Suspicious: Drivers and Remedies of Consumer Suspicion, HEC Montreal, 2012.
Surprisingly Suspicious: The Sinister Attribution Error in Consumer Behavior, University of Manitoba
Department of Psychology Colloquium Series, January 2010.
OTHER INVITED PRESENTATIONS
I/O/C Psychology, Undergraduate Psychology Students Association, 2015 to 2019
Core’d Out: Research Ethics, Grad Steps, October 2017, March 2018
SSHRC Insight Grant Tips, Hickson Research Day, April 2016, April 2019
Navigating Research Ethics, Asper New Faculty Orientation, July 2015
A Former ADR’s perspective on the Road to Tenure and Promotion, January 2015
Graduate Student Mentoring, University of Manitoba New Faculty Orientation, July 2014
Secrets of my Success, Asper School of Business, Reg Litz Teaching Day, March 2014
Things I Wish my Academic Parents Had Told Me Earlier, ASAC Doctoral Consortium, June 2013.
TEACHING
COURSES TAUGHT
MKT 7110 The Politics of Persuasion (2017)
MTK 7080 Research Design and Methodology (graduate, 2009 to present)
MKT 6080 Marketing Management MBA (2014)
MKT 7120 PhD Seminar in Consumer Behavior (2014, 2016)
MKT 7120 PhD Seminar in Rational and Irrational Consumer Decision Making (2016)
MKT 7120 PhD Seminar in Buyer Behavior (2013, 2015)
MTK 7080 Research Design and Methodology II (graduate, 2008 to 2012)
MTG 3220 Marketing Research (undergraduate, 2007 to 2014)
Clients include The Winnipeg Symphony Orchestra, Momentum Dietary Solutions, The
Canadian Museum of Human Rights, Seven Oaks General Hospital, Mount Carmel
Clinic, WAVE Artists Tour, and Manitoba Opera.
PHDM 7120 Management Research Project (graduate)
MTG 4210 Marketing Management (undergraduate, 2009)
MTG 2210 Fundamentals of Marketing (undergraduate, 2007)
MKTG 2030 Marketing Management (undergraduate, York University)
MKTG 7980 Consumer Behaviour (graduate, York University)
COMM 362 Consumer Behaviour (undergraduate, University of British Columbia, 2003)
PSY 2220 Social Psychology I (undergraduate, University of Winnipeg, 1999)
22
PSY 2221 Social Psychology II (undergraduate, University of Winnipeg, 1999)
PSY 4420 Topics in Social Psychology (honours undergraduate, University of Winnipeg, 1999)
GRADUATE STUDENT TRAINING
PhD Supervision
2017 – 2019 Rowan El-Bialy (PhD program chair)
Winner of Joseph Bombardier SSHRC Doctoral fellowship
Transferred to York University
2013 – 2018 Sara Penner (PhD program and dissertation chair, now at University
of Winnipeg)
Honourable Mention for the ACR/Sheth Dissertation Award
Public Purpose Track, SSHRC Doctoral Scholarship
Hickson Research Day Poster Award Competition Winner
SSHRC PEG CI
2012 – 2017 Raymond Lavoie (PhD program and dissertation chair, now at Merrimack
College)
Winner of Joseph H. Bombardier SSHRC, Clarence Elliot Fellowship
and Liquor and Gaming Authority Doctoral Research Award
Mitacs Award: (1) Facilitating Flow in Augmented Reality product trials
(2) Flow in business: Facilitating Flow in Virtual Reality
trials and exploring the outcomes for product evaluations
SSHRC PDG Collaborator
2009 - 2014 Hamed Aghakhani (PhD program and dissertation chair, now at Dalhousie
University)
PI on SSHRC IDG with me as one of the CIs.
2008 - 2012 Wenxia Guo (PhD dissertation chair, now at Acadia University)
2008 - 2012 Mohammed El Hazzouri (PhD dissertation co-chair, now at Mount Royal
University) Tenured in 2017
Winner of 2010 Marketing and Society Dissertation Proposal
Competition
PI on SSHRC IDG with me as CI.
2005-2007 Mei-Ling Wei (York PhD dissertation co-chair) at St. Mary’s University
Visiting Doctoral Student Supervision 2018 Iulia Nitu, Visiting Doctoral Student, Lyon, France
MSc Supervision
2019 - Alanna Sharman (program co-chair)
2014 - 2017 Donya Shabgard (program and thesis chair)
2013 – 2014 Daniella Penner (thesis chair)
2012 – 2014 Peyman Assadi (thesis and program chair)
Graduate Student Committee Member
23
2019 - now Erin Dowling, Psychology, MA committee
2018 – now Mehri Baloochi, Business Administration PhD committee
2018 – now Ruan Yuan, Business Administration, MSc committee
2016 - now Chantale Dornez, Business Administration, PhD committee
2015 – now Matthew Quesnel, Psychology, PhD committee
2015 – now Jeffrey Doering (PhD IS dissertation committee)
2017- 2019 Kirby Magid, Psychology, MA committee
2015 – 2016 Sarah McAmmond (Msc program committee, BAdmin)
2014 – 2018 Madiha Ikram (Msc program committee, BAdmin)
2014 – 2016 Steve Granger (Msc program committee, BAdmin)
2014 – 2015 Matthew Quesnel, Psychology, MA thesis committee)
2013 – 2014 Annika Sun (Msc thesis committee)
2013 – 2018 Anastasia Sizykh (PhD, BAdmin Program and dissertation committee)
2012 – 2017 Karen O'Brien, PhD, Psychology (Clinical Dissertation committee)
2010 – 2014 Olya Bullard (PhD, Mktg Dissertation and Program committee)
2009 – 2016 Jennifer Bozeman (PhD, BAdmin Dissertation and Program committee)
2010 – 2013 Francoise Cadignan (PhD BAdmin Program committee)
2008 – 2010 Catherine Maksymiuk (MSc Mktg Thesis committee)
2009 – 2011 Rebecca Horan (MA Natural Resources, thesis committee)
Comprehensive Exams Jeff Doering (IIS, 2017), Matthew Quesnel (Psychology, 2017), Sara
Penner (2016), Jun Yan (2015, 2016), Anastasia Sizyk (2015), Ray
Lavoie (2014), Karen O’Brien (2013), Mehdi Aghkari (2013),
Francoise Cadignan (2012), Nicole Barnabe (Business Admin, 2011),
Jennifer Bozeman (Business Admin, 2010), Hamed Aghakhani
(Marketing 2011), Mohammed El Hazzouri (Marketing) Wenxia Guo
(Marketing) Tara Reick (Business Admin 2009), Sarah Scarborough
Wilner (2008 York), Brynn Winegard, Eric Li (2008 York),Yesim
Ozlap, Aron Darmody, Sutapa Aditya (2007 York), Peter Adam,
Marie-Agnes Paramentier (2006 York)
Directed Theoretical/Empirical Paper in Doctoral Program
Rowan El-Bialy (2018)
Sara Penner (2015, 2016)
Raymond Lavoie (2014)
Hamed Aghakhani (2010)
Wenxia Guo (2008)
Mohammed El Hazzouri (2008, UM)
Sutapa Aditya (2006, York)
Sky Mitchell (2006, York)
PhD Dissertation Oral Defence Chair
2019 Biological Science, Agriculture
2017 Education
24
Undergraduate Student Training
2019 – Jia Tang (BA Hons. Psych, thesis supervisor)
2016 – 2017 Shelby Gauthier (BA Hons. Psych, thesis supervisor)
2014 – 2015 Jonathan Lipson (BA Hons. Psych, thesis co-supervisor)
2014 – 2015 Brittany Bojarski (BA Hons. Psych, thesis supervisor)
2013 - 2014 Donya Shabgard (BA Hons. Psych, thesis supervisor)
2009 - 2010 Dianne Gueverra (UM BA Hons, Psych thesis supervisor))
INVITED SEMINAR LECTURES
2018 Marketing Seminar with Fang Wan
2012 Advanced Causal Design and Analysis with Sue Bruning
2010 MKTG Marketing Mix with Fang Wan
2009, 2010 MKTG 7120 Doctoral Seminar in Consumer Behaviour, UofM,
2008 Asper School of Business GSA Student Conference, UofM
2008 MKTG 7800 Cross Cultural Consumer Psychology, UofM
2007 DCAD 7100 Logics of Inquiry: Philosophy of Science and Academic Norms for
Management Research (2006) Schulich School of Business, York University
2006 DCAD 7250 Research Design (2005) Schulich School of Business, York University
2005 MKTG 7970 Marketing Theory and Methods (2004) Schulich School of Business, York
University
PRIOR TEACHING EXPERIENCE
2003 Lecturer, University of British Columbia Sauder School of Business
Marketing Division, Course: Consumer Behaviour
1999-2000 Lecturer, University of Winnipeg, Psychology Department
Courses: Social Psychology I and II, Topics in Social Psychology
1995-1998 Teaching Assistant, University of Manitoba and University of Winnipeg
Psychology Departments
Courses: Social Psychology I and II, Introductory Psychology, Research Methods, and
Intermediate Research Design and Data Analysis.
SERVICE
DEPARTMENT/ASPER SCHOOL
2019 Faculty Host, Ashlee Humphreys, Northwestern University
2018 Co-Organizer, Case Writing Workshop
(wrote and was awarded Faculty Development Initiative fund application with two other
department heads (November))
2018 Member, Morantz Professorship in Business Ethics Selection Committee
2018 Organizer, Andrew Hayes Advanced Mediation Workshop
25
(wrote and was awarded Faculty Development Initiative fund application with
W. Yuan (April)
2017 Indigenous Business Case Competition Committee
2017 - 2019 Albert M. Routhier Scholarship and Peterson Family Scholarship Committee
2017 - 2019 Chair, Bill Moir Speaker Series Committee
2017 UMMA Case Competition Judge
2017 Organizer, Andrew Hayes Mediation Workshop
(wrote and was awarded Faculty Development Initiative fund application with Z.
Wu (April))
2016 HSBC Bank Canada Award Committee
2016 North West Company Aboriginal Student Scholarship in Management Committee
2016 Manitoba Liquor & Lotteries Lloyd LeVan Hall Memorial Scholarship Committee
2016 Faculty Host, Ajay Kohli, former editor, JM (June)
2016 Organizer, Bring on the Editors Workshop
(wrote and was awarded Faculty Development Initiative fund application with Z.
Wu and hosted Amna Kirmani, JCP Editor in Chief (March) Robert Meyer, JMR
Editor in Chief (April)
2015, 2017 Mini U Business Tycoon Judge
2015- 2017 Stu Clark Centre for Entrepreneurship Advisory Board
2015 - 2019 Minor Keith Wilson Award Selection Committee
2015 Canada Research Chair Nominating Committee
2015 Faculty Host, Michael Norton, Harvard School of Business
2015 Organizer, MPlus Workshop
(wrote and was awarded Faculty Development Initiative fund application)
2015 Paul Walter Schiewe Lecture Fund Inaugural Event Host, Dr. Darren Dahl (UBC)
2014 - 2019 Enterprise Rent-A-Car Foundation Scholarship Selection Committee
2014 - 2019 Peter Gosman Memorial Scholarship in Marketing Selection Committee
2014 - 2019 Dr. Paul M. Soubry Scholarship Selection Committee
2014- 2015 U of M Business School Foundation’s Strategy Renewal Task Force
2014 Asper New Faculty Orientation Participant in Facing Media Requests and
Communicating Via the Media
2013 Asper New Faculty Orientation Facilitator Graduate Student Supervision
2014 Trade Show and Logo Judge, Manitoba High School Investment Competition
2014 Faculty Host, Kristin Diehl (University of Southern California) and Rosellina Ferarro
(University of Maryland)
2014 Judge, Wes Nicol Entrepreneurship Competition
2014 Organizer, Mediation, Moderation and Conditional Process Analysis Workshop
(wrote and was awarded Faculty Development Initiative fund application)
2013-2015 Member, Asper Branding Committee
2013 Chair, Associates Award Selection Committee
2013 Faculty Host, Nidhi Agrawal (University of Washington) and Jannine Laseleta
(University of Minnesota)
2013 Chair, Tenure Policy Committee
2013 Chair, Tenure and Promotion Committee
2013 Chair, Stu Clark Chair in Entrepreneurship Selection Committee
2013 Director, PhD/MSc Programs, Asper School of Business
2013 Member, Ad-hoc Workload Committee
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2013 Member, Selection Committee, Secretary, Dean’s Office
2013 Member, Graduate Research and Publications Committee
2013 Member, Research and Publications Committee
2012 Manitoba International Marketing Competition, Strategy Statement Marker
2012 MBA Ad-hoc curriculum review committee
2011 Dean's Representative on Department Head of Business Administration Search
Committee
2011-12 Faculty Host for Aparna Labroo (Northwestern University) and Naomi Mandel
(University of Arizona)
2011 Member, Business Policy/Strategy search committee
2011-2012 Chair, Research and Publications Committee
2010-2014 Faculty Mentor, Luming Wang
2010 Faculty Host for Juliet Zhu (UBC)
2010 Judge, Manitoba International Marketing Competition
2010-2011 Member, Undergraduate Program Committee
2009 JDC West Marketing Team Faculty Coach, winners of Investors Group Competition
2009 Member, Asper Promotion Committee
2009 Member, Marketing Recruiting Committee
2009-2014 Research Apprenticeship Assignment Subcommittee
2009-2016 Chair, Behavioural Research Committee
2008 Asper Orientation Day, Speaker
2007 FourPoint Case Competition Selection Committee
2007 Manitoba International Marketing Competition, Strategy Statement Marker
2007 Asper School Social Committee, Asper School of Business
2007 QMAC Selection Committee, Asper School of Business
2007-2009 Behavioural Research Committee Member, Asper School of Business
2006-2007 iBBA/BBA Committee Member, Schulich School of Business
2005-2006 Committee Member, MBA Admissions Committee, Schulich School of Business
2004-2007 Program Co-Coordinator, Management and Marketing Research Program, Schulich
School of Business
UNIVERSITY
2019 - Joint Senate Committee on Master’s Programs
2019 Member, Senior Academic Administrator Peer Review Committee, Promotion
2019 Chair, Peace and Conflict Studies Promotion Committee
2019 - Member, Raymond F. Currie Graduate Fellowship committee
2019 - Member, Senate Committee on Libraries
2019 - Member, Champions for Mental Health Group
2018-2019 Member, FGS Awards Committee
2018-2019 Member, University of Manitoba Brand Advisory Council
2018-2019 University of Manitoba Bridge-Funding Selection Panel for SSHRC
2018 - Member, Senate Committee on Honorary Degrees
2018 - 2019 Chair, Senate Planning and Priorities Committee
2018 - 2019 Chair, Senate Planning and Priorities Finance Sub-Committee
2018 - 2019 Chair, Senate Planning and Priorities Campus Planning Sub-Committee
2018 – Senator, Senate
2018 – 2019 Assessor, Senate Executive
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2018 – 2019 Member, Campus Planning & Design Committee
2018 - 2019 Member, Strategic Enrollment Management Planning Committee
2017- present Member, Central Unit Allocation Committee
2016 - Chair, Travel Expense Booking and Management Steering Committee
2018 - 2019 Acting Chair, Psychology/Sociology Research Ethics Board
2015 - 2018 Chair, Psychology/Sociology Research Ethics Board
2015 - 2017 Member, Senate Planning and Priorities Committee
2015 – 2019 Member, Budget Advisory Committee
2015 - 2018 Member, Human Ethics Resource Committee
2015 Mackenzie King Open and Travelling Scholarship Awards Committee
2014 - 2015 Acting Chair, Psychology/Sociology Research Ethics Board and Joint Faculty Research
Ethics board (when Chairs are unavailable or unable to review)
2014 Member, Human Rights and Social Justice Committee
2013 Member, Experiential Education Working Group Sub Group on Undergraduate
Research and Creative Workings
2013 Member, Outstanding Workplace Initiative Committee
2013 Member, Academic Guidelines Committee, Faculty of Graduate Studies
2013 Member, Executive Committee, Faculty of Graduate Studies
2013 Member, Faculty Council, Faculty of Graduate Studies
2013 Member, Associate Deans/Research Liaison Officers Committee
2013 Member, Senate Committee on Admissions
2011-2014 Reviewer, Joint Faculty Research Ethics Board (Acting Chair Dec 2013, June – August
2014)
PROFESSIONAL SERVICE
2019- Program Committee Member, Association for Consumer Research
2018- Program Committee Member, Society for Consumer Psychology
2018 Chair, Rupert’s Land Consumer Behaviour Symposium
2015 - 2019 Association for Consumer Research Competitive Paper Review Board Reviewer
2017 Association for Consumer Research Mid-Career Panel Invitee
2016 Society for Consumer Psychology Competitive Paper Board Reviewer
2015 Chair, Rupert’s Land Consumer Behaviour Symposium
2015 Association for Consumer Research, Asian Pacific Conference Planning Committee
2014 Association for Consumer Research Doctoral Consortium Invitee, Research Scrum
2012-2015 Association for Consumer Research Program Committee, Competitive Papers
2012 Chair, Rupert’s Land Consumer Behaviour Symposium
2010 Association for Consumer Research Program Committee, Special Sessions
2009 Co-Chair and Co-Creator, Rupert’s Land Consumer Behaviour Symposium
Editorial Board Service
2018-2020 Journal of Consumer Psychology, Editorial Review Board Member (appointed)
2018-2019 Guest Editor, Canadian Journal of Administrative Science, Special Issue
2012- present Marketing Associate Editor, Canadian Journal of Administrative Science
Ad-Hoc Reviewing
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Journal of Business Research (2019), Journal of Advertising (2019) Journal of Consumer
Research (2010 – present), Journal of Consumer Psychology (2008 – 2017), Social Science
Research (2018), Journal of Personality and Social Psychology (2017), Journal of Service
Research (2017), European Journal of Marketing (2015), Journal of Retailing (2014), European
Journal of Social Psychology (2013), Israel Science Foundation (2013, 2017), Journal of
Marketing Research (2013-present), Journal of Business Research (2012- present), Marketing
Letters (2005), Journal of Retailing and Consumer Services (2007-2009), International Journal
of Consumer Studies (2008-2009), American Marketing Association Conference (2010),
Society for Consumer Psychology Conference (2005 – present), Association for Consumer
Research Conference (2004-present), European Association for Advances in Consumer
Research Conference (2005), Administrative Sciences Association of Canada (2009-2013),
Academy of Marketing Science (2010)
Reviewing Funding Agencies
SSHRC Insight Grants Review Panel Chair – Business 14B 2019
SSHRC Insight Grants Review Panel Member – Business 2016- 2018
Doctoral Pre-Selection Committee 5 Chair, SSHRC 2014-2015
Doctoral Pre-Selection Committee 5 Assessor, SSHRC 2012-2014
External Assessor, SSHRC 2009, 2011, 2012
Dissertation External Examiner
2016 Mostafa Purmehdi, HEC Montreal
2015 Utku Akkoc, University of Alberta
2015 Amelie Guevremont, Concordia University
2014 Bo Youn Chae, University of British Columbia
Tenure/Promotion External Reviewer
Laurentian University, Western University, HEC Montreal (2), Concordia, Dalhousie
University, University of Saskatchewan, Brock University, University of Winnipeg
PROFESSIONAL DEVELOPMENT WORKSHOPS
Conducting Fair Appeal Hearings (Nov 2019)
Conducting Fair Investigations (Oct 2019)
Key Provisions of the UMFA Collective Agreement (2017)
Investigating Complaints: What You Need to Know - Part I (2017)
Every Rose Has Its Thorns: The U of M’s New Copyright Landscape (2016)
Performance Evaluations for UMFA Member (2016)
Leadership Development Workshop (2016, 2 days)
New Academic Administrators Orientation Workshop (2013)
The ABCs of Gradministration (2013)
DEPARTMENT INITIATIVES
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Bill Moir Marketing Department Speaker Series
Paul Walter Schiewe Lecture Series
Marketing Informal Coffee Hour Series
Marketing Graduate Student Handbook
Marketing Faculty Seed Grants
Marketing Doctoral Student Dissertation Award
Marketing Graduate Student Research Award
Faculty Conference Travel Grant
Marketing Graduate Fellowship
OUTREACH
Stirling Academy - Decision biases April 8, 2012
MEDIA (SELECTED)
The Changing Retail Landscape – September 2019 CJOB
The Future of Retail – CJOB March 2018
CJOB – The changing retail landscape June 22 2017
Dauphin CKDM Radio Station
Miss Vickies Nostalgia, David Asper, Magazine
Grocery Wars, February 2016 Winnipeg Free Press By: Murray McNeill
Shopkins Winnipeg Free Press December 2016
Warning labels on gas nozzles – CBC 180 RADIO
Target Closing Winnipeg Sun, Classic 107.1 FM
H&M store opening, CBC NEWS
IKEA one year later, CTV News
CJOB Dahlia show, September 26, 2013
Winnipeg Free Press “We're becoming a nation of hoarders, unable to throw anything away, resulting
in a booming storage industry” By: Murray McNeill
http://www.winnipegfreepress.com/business/pack-rats-224681792.html?device=mobile
Global News Winnipeg Morning Show – Are We Cheap March 14, 2013
Manitoba Co-operators – Consumer Boycotts
Global TV Winnipeg Holiday spending November 8, 2012
CJOB Winnipeg – one hour interview 2009
Freakonmics Blog
http://www.winnipegfreepress.com/business/finance/mastering-the-art-of-the-deal-128518693.html
http://freakonomics.blogs.nytimes.com/2008/10/17/freak-shots-time-to-break-out-the-valpak/
New York Times
http://www.nytimes.com/2008/12/15/business/15drill.html?scp=1&sq=coupon%20ARgo&st=cse http://news.umanitoba.ca/the-social-experiment/