keep calm and carry on
DESCRIPTION
The Fourth VentureConnect Edition.TRANSCRIPT
![Page 3: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/3.jpg)
@emigal | www.emigal.com
A startup is a bit like Poland during WW2(but without the support of Britain & France)
![Page 4: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/4.jpg)
@emigal | www.emigal.com
Everything that can go wrong, will.NO, REALLY. IT WILL.
![Page 5: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/5.jpg)
@emigal | www.emigal.com
Three things that will give you ULCER
![Page 6: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/6.jpg)
@emigal | www.emigal.com
Three things that will give you ULCER
THE PRODUCTWILL SUCK
(one way oranother)
![Page 7: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/7.jpg)
@emigal | www.emigal.com
Three things that will give you ULCER
THE PRODUCTWILL SUCK
(one way oranother)
RAISING MONEYWILL HURT
(like, quiteliterally)
![Page 8: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/8.jpg)
@emigal | www.emigal.com
Three things that will give you ULCER
THE PRODUCTWILL SUCK
(one way oranother)
RAISING MONEYWILL HURT
(like, quiteliterally)
YOUR ESTIMATESWILL BE WRONG
(all of them,without doubt)
![Page 9: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/9.jpg)
@emigal | www.emigal.com
Why I’m here today
Over the past six years,I’ve founded, invested or been involved with:
For the past two years, I’ve been living in London(and I’ve learnt a lot from that).
![Page 10: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/10.jpg)
@emigal | www.emigal.com
So, let’s talk about the product
![Page 11: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/11.jpg)
@emigal | www.emigal.com
The Product is Awesome
(but nobody uses it)
So, let’s talk about the product
![Page 13: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/13.jpg)
@emigal | www.emigal.com
So, let’s talk about the product
The Product is Awesome
(but nobody uses it)
![Page 14: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/14.jpg)
@emigal | www.emigal.com
So, let’s talk about the product
The Product is Awesome
(but nobody uses it)
Wait.
![Page 15: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/15.jpg)
@emigal | www.emigal.com
So, let’s talk about the product
The Product is Awesome
(but nobody uses it)
Wait. Iterate.
![Page 17: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/17.jpg)
@emigal | www.emigal.com
The Product is Awesome
(but nobody uses it)
Everyone wantsthe product
(but the productsucks)
So, let’s talk about the product
![Page 19: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/19.jpg)
@emigal | www.emigal.com
The Product is Awesome
(but nobody uses it)
Everyone wantsthe product
(but the productsucks)
So, let’s talk about the product
![Page 20: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/20.jpg)
@emigal | www.emigal.com
The Product is Awesome
(but nobody uses it)
Everyone wantsthe product
(but the productsucks)
Improveit as fastas youcan.
So, let’s talk about the product
![Page 21: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/21.jpg)
@emigal | www.emigal.com
The Product is Awesome
(but nobody uses it)
Everyone wantsthe product
(but the productsucks)
Your product sucksand nobody uses it
(well, not much moreto say here)
So, let’s talk about the product
![Page 24: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/24.jpg)
@emigal | www.emigal.com
Fundraising will be painful
INVESTORSHAVE NO CLUE
(about pretty muchanything)
![Page 25: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/25.jpg)
@emigal | www.emigal.com
Fundraising will be painful
INVESTORSHAVE NO CLUE
(about pretty muchanything)
IT’S ALL ABOUTTHE MONEY
(although they claimit ain’t)
![Page 26: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/26.jpg)
@emigal | www.emigal.com
Fundraising will be painful
INVESTORSHAVE NO CLUE
(about pretty muchanything)
IT’S ALL ABOUTTHE MONEY
(although they claimit ain’t)
IT WILL TAKE LONGERTHAN YOU EXPECT
(as in, WAY longer)
![Page 27: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/27.jpg)
@emigal | www.emigal.com
Investors have no clue(ok, maybe 2% of them do)
![Page 28: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/28.jpg)
@emigal | www.emigal.com
Investors have no clue
I’VE MET ABOUT100 INVESTORS
(Just a handful getwhat we do atBrainient)
(ok, maybe 2% of them do)
![Page 29: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/29.jpg)
@emigal | www.emigal.com
Investors have no clue
I’VE MET ABOUT100 INVESTORS
(Just a handful getwhat we do atBrainient)
THEY SPREADTHEMSELVES TOOTHIN(I am yet to see aninvestor that onlymeets startups theyunderstand)
(ok, maybe 2% of them do)
![Page 30: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/30.jpg)
@emigal | www.emigal.com
Investors have no clue
I’VE MET ABOUT100 INVESTORS
(Just a handful getwhat we do atBrainient)
THEY SPREADTHEMSELVES TOOTHIN(I am yet to see aninvestor that onlymeets startups theyunderstand)
ENTREPRENEURSARE USUALLYMUCH SMARTER
(No, really)
(ok, maybe 2% of them do)
![Page 32: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/32.jpg)
@emigal | www.emigal.com
It’s all about the money
“Listen! We’re not just doing this for the money! We’re doing this for a SHITLOAD of money!”
(and who can blame them?)
Lone Starr (Bill Pullman)
![Page 33: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/33.jpg)
@emigal | www.emigal.com
Again. Everything that can go wrong, will.(especially when you’re raising money)
![Page 35: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/35.jpg)
@emigal | www.emigal.com
ALL your estimates will be WRONG(well, mine were)
![Page 36: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/36.jpg)
@emigal | www.emigal.com
ALL your estimates will be WRONG
PRODUCT(will take two timeslonger - if you’re lucky)
(well, mine were)
![Page 37: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/37.jpg)
@emigal | www.emigal.com
ALL your estimates will be WRONG
PRODUCT(will take two timeslonger - if you’re lucky)
RAISING MONEY(will take threetimes longer. Unlessyou’re dating a VC)
(well, mine were)
![Page 38: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/38.jpg)
@emigal | www.emigal.com
ALL your estimates will be WRONG
PRODUCT(will take two timeslonger - if you’re lucky)
RAISING MONEY(will take threetimes longer. Unlessyou’re dating a VC)
MAKING MONEY(slash that Budget ofyours in two. That’smore like it)
(well, mine were)
![Page 39: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/39.jpg)
@emigal | www.emigal.com
You WILL have near death experiences.Quite a few of them, actually.
(a short story on what you should expect)
![Page 41: Keep Calm and Carry On](https://reader034.vdocuments.us/reader034/viewer/2022051411/5478547bb4af9f5f698b45af/html5/thumbnails/41.jpg)
@emigal | www.emigal.com
If Poland made it, so can we.(I sure hope there are no Polish people in the room)