Vision

Mission

To be the Largest and Most Profitable Kebab Chain in the World

We strive to be the world’s biggest kebab chain by upholding high quality affordable meals with superior service to our franchisees and customers.

We are also devoted improving our human resources and consistently implementing socially responsible programs that support our communities and shareholders.

Parent Company: Baba Rafi Enterprise

PT. Panen Raya Sejahtera

PT. Garang Sejahtera Indonesia

PT. Piramida Zahira

Growth

Outlets0

200

400

600

800

1000

1200

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2 1075

136

336470

533648

850

1020

3 20 50

190

400

750813

964

1136

984

Outlets

Employees

Brand Awareness 2009

Brand Awareness 2013

“Top Of Mind” – Kebabs In Indonesia

BrandTOM

2009 2012

Kebab Turki Baba Rafi 88.2% 74.9%

Kebab King 6.5% 4.9%

Doner Kebab 3.9% 3.8%

Alibaba Kebab 0.7% 1.6%

Corner Kebab 0.7% 1.1%

Health FactsAirlangga University

Sains and Technology Faculty

Chemistry Departement

Analysis Result

No 337/J03.1.28.8/LL/2008

Company : PT. Baba Rafi Indonesia

Sample : Beef Kebab

Method Parameter Level (%)

Protein Macro Kjeldahl 9.07

Carbohidrate Luff Schroll 20.46

Fat Gravimetry 0.004Na AAS 0.62

Energy (kkal/100g) 118.16

Organizational Structure - Kebab Turki Baba Rafi

Internal Division

OperationalDivision

International Division AFA Division

HENDY SETIONO

President Director

NILAM SARI

Marketing Director

INDRA SUKMANAHADI

General Manager

Production Division

Franchise Development

Division

LogisticDivision

Brand Divsion

Master Franchisors: Malaysia & Philippines

Ten Years Celebration

Production

Baba Rafi Academy

• Providing vocational training and job opportunities for the underskilled, underemployed and unemployed

• Consistently creating new programs that helps trainees build businesses that thrive• Provide encouragement, motivation and tools for trainees to become an

entrepreneur• Educate and guide employees on the differences, benefits and caveats of pursuing a

career as an employee, partner, franchisee or entrepreneur

• Providing vocational training and job opportunities for the underskilled, underemployed and unemployed

• Consistently creating new programs that helps trainees build businesses that thrive• Provide encouragement, motivation and tools for trainees to become an

entrepreneur• Educate and guide employees on the differences, benefits and caveats of pursuing a

career as an employee, partner, franchisee or entrepreneur

Indonesia Franchisor Of The Year 2008-2012

Top 10 franchiseInvestors & Consumers choice

2009 SWA Magazine Survey

Ernst & YoungEntrepreneur Of The Year

2009Franchise “Top of Mind”

1st Winner for Kebab Category

JCI United Nations Socially Responsible AwardIndustry Class Sector Awards in Social Franchising 2012

Media Coverage - Local

Media Coverage - International

Media Coverage - International