kcdc2015 - a user interface is like a joke
TRANSCRIPT
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A User Interface Is Like A Joke…If you have to explain it, it isn’t very good.
Dustin Hudson3501D | 12:10p
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Dustin Hudson Enterprise Architect/Manager @ Seaboard Foods10+ years in the field
• Visual arts• Graphic design
• Visual marketing• Web marketing• Development
• Business intelligence• Systems architecture
• Enterprise architecture
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Titanium Sponsors
Platinum Sponsors
Gold Sponsors
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PerspectiveWhat a user sees…What we see…
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To put it another way…
Application Layer
Business Logic Layer
Domain LayerDevelopers Users
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What is user experience? • Everything the user sees, hears, feels, thinks, and
perceives while interacting with an application – the sum total of these is the user’s experience. • Every facet of application development contributes to user
experience in either a positive or negative way. • In the absence of design, user experience is left to chance. • The ultimate goal of every user experience is a happy user.
Design is not just what it looks like and feels like. Design is how it works.
--Steve Jobs
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What is user experience not?• Not the interface• Not Photoshop graphics or Balsamiq mockups or HTML
prototypes• Not pretty colors or images or fonts• Not the last minute spit-shine before you kick it out
the door
You don’t have to cook fancy or complicated masterpieces, just good food from fresh ingredients.
--Julia Child
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What is a good user experience?
• Fast• Consistent• Predictable (intuitive)• Polished• Easy to use
There is beauty when something works and it works intuitively--Jonathan Ive
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So why do we care?• First and foremost, users are the driving force behind all
technology – a product that doesn’t have users is useless. • All technology exists to solve problems. • Users are the ultimate benchmark. • Doesn’t matter who your users are, making them happy
yields benefits. • In a consumer-driven space, happier users drive downloads,
ratings, sales, and donations. • In a corporate space, happier users enable bigger budgets,
more latitude, and better relationships.
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User experience as a way of life• More people use technology in their day to day lives
than ever before. • 90% of Americans own a cell phone• 64% of Americans own a smartphone• 42% of Americans own a tablet
• Everyone is a user, from CEOs to toddlers. • Powerful technology is a commodity – smart
companies compete on design.
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Squarespace• Modeled after
luxury fashion brands• Focus on product
experience for a single user first• User experience
as brand
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Google• Started out with
speed as the only benchmark• User experience as
an executive priority since 2011’s Project Kennedy• Material Design is
now an autonomous team within Google
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Apple• Obvious example• Entire company
built around selling a user experience• Focus 100% on
perfecting the user experience to the smallest detail
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So what do we do about it?• First things first, it’s a paradigm shift – so good job
having chosen this session. • Remember the hallmarks of a good user experience: • Fast• Consistent• Predictable (intuitive)• Polished• Easy to use
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No really, what do we do about it?
Personify• Personas
• Use cases
• Storyboarding
• Mockups
Ask• User testing
• A/B
• Multivariate
• Expectancy
• Performance
• User reviews
• Automated tracking
• User acceptance testing
• Surveys/focus groups/post-mortems
Design• Steal like an artist
• Design patterns
• User behaviors
• Industry leaders
• Literally everything else
• Reduce to minimum
• Respect the details
• Thoughtful actions
• Discuss
• Use
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Thank you.
Dustin Hudson
Seaboard Foods
www.linkedin.com/in/dustinhudsonkc
References & Reading List:
• “How Google Finally Got Design” – Cliff Kuang, Fast Company
• Steal Like An Artist – Austin Kleon
• Don’t Make Me Think – Steve Krug
• “What I Learned About Design at Squarespace” – Diogenes Brito, uxdiogenes.com
• The Design of Everyday Things – Donald A. Norman
• “The best interface is no interface: why we don’t always need an App for That” – Golden Krishna, theverge.com