kccd presents: maximizing social media
DESCRIPTION
The Kogod Center for Career Development - along with the Marketing & Communications team - shares tips on how to use social media for your job search and networking. Some information on the social media marketing industry is included as well.TRANSCRIPT
MAXIMIZING SOCIAL MEDIAMarch 30, 2010
Agenda
• Why Social Networking?• Social Networking Tools
LinkedInFacebookTwitter
• Social Media Marketing in Practice
Why Social Networking?
• Employers are looking for individuals for have social networking skills
• In 2008, users spent more time on social networking sites and blogs than personal email!
• More than 1/3 of employers expect to utilize social networking in 2009-10 recruiting
• How many of you have a Facebook account?
• If you do, you must join LinkedIn!• Excellent professional networking site• Designed to connect you with individuals in
your field of interest• Over 55 million users in 200 countries• Representatives from all Fortune 500
companies represented
Source: http://press.linkedin.com
Connections, Connections, Connections…• The more LinkedIn connections you build,
the greater impact of the “network effect”• 2nd degree connections – “people who
know people that you know”• LinkedIn offers several easy ways to
expand your connection set Search functionality Importing of contacts from a personal email
account
Elements of a Strong Profile
• Summary of your professional experience and skills
• Specialties• Education• Work History• Recommendations• Groups (Kogod, Kogod Alumni)• Professional Photo
Additional Profile Tips
• Use headline feature to keep contacts abreast of your search
• Create a customized URL and public profile
• Link to Twitter handle• Add relevant websites/blog
When Can I Use LinkedIn?
• Career Exploration Informational interviews
• Job/Internship Search “Getting in front” of your search Following up with an employer
• Beyond Kogod Networking is a lifelong process LinkedIn provides avenue to continuously
cultivate and tap into your network!
LinkedIn Company Search
• Not only can you use LinkedIn to search for individuals of interest, but also companies of interest!
• Company search gives you access to: Organization new hires Common job titles Employee career paths Demographic information
How Can I Get Started?
• http://grads.linkedin.com• Strong LinkedIn profiles of recent
graduates• Tips on completing your profile, getting
connected, and obtaining recommendations
• Want more? Visit the KCCD!
• World’s largest social networking site – over 350 million users
• Targeted toward more of social use, however still has value for job seeker
• True value lies in the size and scope of Facebook network
Facebook – Useful Tips
• Utilize “status bar” to your advantage• Become a fan of organizations of
interest• Post your resume to your profile• Facebook has a number of useful
applications for the job seeker including:Various job search enginesTestimonialsMy LinkedIn Profile
Sources: http://www.collegerecruiter.com/career-counselors/2009/04/using_facebook_in_your_job_search.phphttp://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/
Managing Your “Digital Dirt”
• Facebook can be an asset in your search, but it can also be a detriment if not used properly
• Clean up your profile so there is nothing present that you would not an employer to see
• Review your privacy settings and view your public profile
Twitter – An Overview
• Social networking website that disseminates information through “tweets”
• Tweets = 140 characters or less• Provide a glimpse into what individuals
in industries of interest of reading, attending, saying, etc.
• Utilized by recruiters, executives, professionals, and mentors
Source: http://www.twitip.com/leverage-twitter-for-your-job-search
Twitter – Getting Started
• Concept of “following” others and being followed
• Create a professional Twitter “handle” (i.e. AmitPuri)
• Use Twitter’s search feature to find individuals and organizations of interest
• Begin tweeting! Share ideas, articles, links of professional interest
Source: http://www.twitip.com/leverage-twitter-for-your-job-search
Twitter – Job Search
• http://www.twitjobsearch.com• Site allows you to “follow”
agencies/organizations posting jobs (i.e. Washington Post, Simply Hired)
• Upload your resume!• Ability to set up RSS feed for job queries
to receive real-time updates
Summary/Wrap-Up
• Social networking is a phenomenon that is here to stay
• Take advantage of these resources as a means to connect with those you otherwise would not be able to
• Remember, the majority of jobs are uncovered through networking
• Need help? Visit the KCCD!
Social Media Marketing
FORTUNE 500 COMPANY Case Study:
Starbucks used social media to turn a corner
• Company was slipping in early 2008• MyStarbucksIdea.com in July 2008• 180,000 registered users; 50 ideas implemented• 5.7M Facebook fans• “Free Pastry Day” last summer• Stop spread of misinformation• iPhone apps, Foursquare
Meet Brad Nelson, Starbucks’ Tweeter-in-Chief• Twitter account managed by 28 year-old former
barista-turned-IT employee• 775,000 Twitter followers• Week-long cross-country trip to launch Via instant
coffee; had a video Web series• Got 200 haiku submissions within an hour for
Starbucks Gold Card promotion
SMALL BUSINESSMANCase Study:
Gary Vaynerchuk transforms his business with Web video, Twitter • Co-owner of Wine Library, a retail shop in Springfield, New Jersey• Host of Wine Library TV, a daily internet webcast with 90,000 viewers• In March 2009, signed a 10-book deal with HarperStudio for more than $1M; first book in October• Created VaynerMedia consulting firm for personal & consumer branding• Clients include the NY Jets, NJ Nets, NHL, among others.
STARTUPCase Study:
EPC Cigar Company
• EPC launched business in April 2009• Social media is cost-effective marketing strategy• Allowed them to communicate directly with customers• Outcome: EPC discovered through Web analytics that 1/3 of site visitors aren’t from U.S.
Agency’s To-Do List
Create a Web page that lists retailers who sell EPC cigars, with Google Maps indicating their locations
List of 1,000+ places to smoke, with user-generated recommendations and input from Cigar Places, a Web site for cigar enthusiasts
Develop an iPhone application to feature cigar-friendly places
Create EPC’s Flickr photostream, Facebook page (860+ fans), Twitter account (315+ followers)
Common responsibilities • Content creation• Copywriting• Multimedia • Social networking
across multiple platforms
• E-mail marketing• CRM-focused
• Technology enthusiasts
• Strong writers • Creative• Designers • Basic programming
Who should apply?
Kannan Jayaprakash Interns with IBMHe made this video for distribution through social networks to promote Global Pulse 2010.
(Almost) everyone should practice personal branding
• Market yourself to others • Even playing field • Set goals, write a personal mission• Position yourself as proficient in a specific skill • Keep in touch with your network, build contacts and “social equity”