kcb202 twitter & pr

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Page 1: KCB202 Twitter & PR

Social Media Site: Twitter

Professional Practice Area: Public Relations

Page 2: KCB202 Twitter & PR

DO…

use Twitter to monitor public opinion by tracking trends, searching topics and utilising

Twitter applications .

Page 3: KCB202 Twitter & PR

Don’t…

inundate followers with commercial messages when tweeting.

Page 4: KCB202 Twitter & PR

Do…

consistently post links and re-tweet information that relates to, parallels or

complements your brand.

Page 5: KCB202 Twitter & PR

Don…’t

disregard ethical obligations and mislead followers by exploiting Twitter functions such

as hashtagging and trending topics in your tweets.

Page 6: KCB202 Twitter & PR

Do…

use Twitter as a vehicle for two-way communication with stakeholders as opposed

to one-way information overloading.

Page 7: KCB202 Twitter & PR

Don’t…

use Twitter to tweet about mundane activities, to complain or as a play-by-play of your day.

Page 8: KCB202 Twitter & PR

Do…

use Twitter as part of a holistic crisis communication campaign.

Page 9: KCB202 Twitter & PR

Don’t…

avoid disclosing who you are working for on Twitter. Keep an open and transparent

relationship.

Page 10: KCB202 Twitter & PR

Do…

use Twitter to target special interest groups to gain hype around events and product launches.

Page 11: KCB202 Twitter & PR

Don’t…

release sensitive information that would have a negative impact on your

organisation, stakeholders or your competitors.