kcb202 twitter & pr
TRANSCRIPT
Social Media Site: Twitter
Professional Practice Area: Public Relations
DO…
use Twitter to monitor public opinion by tracking trends, searching topics and utilising
Twitter applications .
Don’t…
inundate followers with commercial messages when tweeting.
Do…
consistently post links and re-tweet information that relates to, parallels or
complements your brand.
Don…’t
disregard ethical obligations and mislead followers by exploiting Twitter functions such
as hashtagging and trending topics in your tweets.
Do…
use Twitter as a vehicle for two-way communication with stakeholders as opposed
to one-way information overloading.
Don’t…
use Twitter to tweet about mundane activities, to complain or as a play-by-play of your day.
Do…
use Twitter as part of a holistic crisis communication campaign.
Don’t…
avoid disclosing who you are working for on Twitter. Keep an open and transparent
relationship.
Do…
use Twitter to target special interest groups to gain hype around events and product launches.
Don’t…
release sensitive information that would have a negative impact on your
organisation, stakeholders or your competitors.